PowerPoint slides for the 2014 Kickoff Breakfast for the Harrisburg Region of Prudential Homesale.

1. Welcome to
Harrisburg Region
2014 Kickoff Breakfast

2. Prudential Homesale
Board of Directors

3. Prudential Homesale
Harrisburg Leadership Team
Sharon Helsel
Regional President
Sue McGeehan
Scott Gingrich
Hershey
Lebanon/Harrisburg
Laura Stickler
Lebanon
Jim Spagnolo
Camp Hill
Rose Walthius
Regional Implementation
Director
Carrie Collins
Carlisle
Tom Blefko
Michele Gould
Chambersburg

4. Prudential Homesale
Corporate Staff
Alicia Motter
Laurie Czaplinski
Jen Brown
Shannon Terry
Vice President
Business Development
& Relocation
Director of
Agent Services
Project & Training
Manager
Network
Engineer

5. Homesale Mortgage
Pam Hopper
Steve Zechman
Camp Hill, Harrisburg & Carlisle
Lebanon
Blain Rosenberry
Jennifer Gates
Chambersburg
Hershey
Brad Dimmig
President

6. Homesale Settlement
Tommi Herbert
Beth Meadows
HSS Divisional Manager
GM Harrisburg Region
Hershey
Bill Dinkel
President
Lisa Baublitz
Shelly Hughes
Chambersburg
Lebanon & Harrisburg

7. Prudential Homesale
Support Staff
•
•
•
•
•
Laura Alwine (Carlisle)
Deb Fisher (Lebanon)
Kim Trautner (Chambersburg)
Carol Hinman (Camp Hill & Carlisle)
Chris Long (Hershey)
•
•
•
•
•
Marilyn Myers (Camp Hill)
Kathy Rhoderick (Chambersburg)
Kate Miller (Harrisburg)
Kathy Snee (Hershey)
Lori Kercher (Settlement)

8. OUR
ACCOMPLISHMENTS

9. Homes SOLD 2013
Company:
• $2.51 billion
• 13,200 units
Harrisburg Region:
• $300 million
• 1,700+ units

10. Listings
(Harrisburg Region)
2012
vs.
2013
+6%

11. Booked Units
(Harrisburg Region)
2012
vs.
2013
+8.5%

12. Closed Units
(Harrisburg Region)
2012
vs.
2013
+11.7%

13. Commission Income
(Harrisburg Region)
2012
vs.
2013
$480,000

14. Regional Recognition
#

15. National Recognition
Top 500 Brokers
(Ranked by Closed Transaction Sides)
#25

16. National Recognition
#

17. Lead Generation
2.24
million visits

18. Lead Generation
22.8%
originated from a Mobile Device

19. Lead Generation
46,000+
originated from Social Media

20. Regional Website Stats
Visits
120,751
Chambersburg
Area
22,907
(NOTE: Based on information gathered in October 2013 from Google Analytics and Compete.com)

21. Regional Website Stats
Visits
120,751
Lebanon
Area
4,070
< 500
Gacono
(NOTE: Based on information gathered in October 2013 from Google Analytics and Compete.com)

22. Regional Website Stats
Harrisburg
Area
Visits
120,751
22,907
9,942
< 500
(NOTE: Based on information gathered in October 2013 from Google Analytics and Compete.com)

23. Lead Generation
14,000 Inquiries
20%
connect to agents

24. Lead Generation
Homesale Virtual Tours
3,120
active videos
12,100
views

25. Homesale Relocation

26. Homesale Mortgage

27. A PEEK AHEAD
Doug Rebert
Managing Director

29. Exceptional Channels

30. Homesale’s TV Campaign
Exceptional Reach & Frequency: 95% of the cable
households will see our commercial multiple times

31. Homesale’s TV Campaign
Total commercials over 5 months:
2,060

32. 2014 Handbooks
Available for
download on
TeamHomesale
Hardcopy
available in
offices

33. OUR SPEAKER
Darryl Davis

34. OUR CORE VALUES
• We don’t claim success until our customer
declares success
• We want to earn our customers for life
• We set the standards for customer excellence
• We believe the quickest way to grow our
organization is to grow our people
• We believe that we achieve more together
• We think and act with a sense of urgency