1. December 16, 2014
1
CHAMBERSBURG
OFFICE SALES
MEETING
DotLoop
Reintroduced
SmartZipComing Soon
Listings

2. 2
MORTGAGE UPDATE
Don Clawson
Loan Officer

3. 3
MORTGAGE UPDATE
Conventional Loans
Down Payment

4. 4
MORTGAGE UPDATE
• Conforming loan with 97% LTV
• First-time homebuyers only
• Participation in borrower education program
• Private Mortgage Insurance (PMI)
STAY TUNED FOR MORE DETAILS FROM DON

5. 5
MARKET STATISTICS
What’s Happening in the Market?

6. 6
MARKET STATISTICS
Big drop in new listings
coming on the market but
remains ahead of last year.
ANALYSIS: More inventory
means prices flat/stable
A huge surge in pending sales from last year at this time
which will translate into increased closed sales in a month or
two. Sales pace this year continues to outpace the numbers
from 2013. ANALYSIS: Continued health in the local
residential real estate market

7. 7
MARKET STATISTICS
As indicated on the previous
slide, inventory levels
remain high which will keep
prices in check for the short-
term. Median price
continues to hover between
$150-$155K for our region.
ANALYSIS: Steady as she
goes for the foreseeable
future

8. 8
MARKET STATISTICS
Overall listings continue to outpace previous year. The time it takes to sell a home in our area
is dropping and now stands at about 4 months. Average SOLD price to original list price
continues to creep up. ANALYSIS: Competition among homebuyers is strong for competitively
priced listings.

9. 9
TOOLKIT CMA
NO MORE MONTHLY FEES!!!

10. 10
TOOLKIT CMA
Jan 14, 2015 at 11:00 AM
Registration e-mail coming TODAY
Live Webinar

11. 11
PARADIGM SHIFTS
Fundamental change in the way an individual or a
society views how things work in the world
Vinyl Record Cassette Tape Compact Disc
Digital Music

12. 12
PARADIGM SHIFTS
Taxi Cabs

13. 13
JIM’S DRIVING TEST
http://youtu.be/pvn-tBeLpCk

14. 14
NOT MUCH HAS CHANGED
OVER THE YEARS
•Meter to Measure Time
•Yellow
•Communication Device
•Navigation System
•Payment in Cash
Payment with Credit Card

15. 15
FIGHTING THE SHIFT
•NYC Taxi & Limousine
Commission mandated that
all taxis be outfitted with
credit card readers by the
end of 2009
•Unions fought the change
arguing that cabbies couldn’t
handle it and they were too
expensive to install

16. 16
RESULT OF THE SHIFT
•Revenues rose 13% from the
previous year
•Tips went from around 10%
to 22%
•Almost 60% of all taxi rides
are now paid for with plastic

17. 17
MORE DISRUPTION AHEAD

18. 18
PARADIGM PARALYSIS
Perhaps the greatest
barrier to a paradigm
shift is the reality of
paradigm paralysis:
the inability or refusal to
see beyond the current
models of thinking

19. 19
‘COMING SOON’ LISTINGS
http://www.mristv.com/2014/10/coming-soon-listing-status/

20. 20
‘COMING SOON’ LISTINGS
Keystone
Screenshot
Matrix
Screenshot

21. 21
‘COMING SOON’ LISTINGS
• Preparing property ‘FOR
SALE’ but not ready yet
• May not be shown
• Displayed on Matrix to agents
• Listings not available on
syndicated websites (i.e.
Broker web sites, Zillow, etc.)
• Not a pocket listing

22. 22
‘COMING SOON’ LISTINGS
BENEFITS
• Prepare home and marketing
• Generates buzz
• DOM doesn’t start till Active
• Expected on market date
• Another source for agents
and buyers

23. 23
‘COMING SOON’ LISTINGS
1. Not Pocket Listings
2. Must have listing agreement
3. May not be shown
4. Available only to subscribers
5. DOM won’t accrue
6. Expected on-market date
7. Only 21 days
8. MLS # to add marketing
9. Can’t extend ‘Coming Soon’
10. Brokers can ‘Opt Out’

24. 24
‘COMING SOON’ LISTINGS
• Signs on listed properties
permitted with ‘Coming Soon’
riders (riders are ‘Coming
Soon’)
• Lead Center will have access
to ‘Coming Soon’ listings and
will forward leads to agent
• ‘Coming Soon’ properties will
not appear on Homesale.com
or be advertised
COMING SOON

25. 25
PARADIGM SHIFT GONE BAD
Host TownLancaster, PA

26. 26
DOTLOOP RE-INTRODUCTION
Coming in 2015

27. 27
REAL ESTATE / MONEYBALL
Baseball’s Paradigm
Shift: Analyzing player
performance through
numbers
Real Estate’s Paradigm
Shift: Analyzing
consumer behavior
through numbers

28. 28
SMART ZIP
Who are these guys?

29. 29
SMART ZIP
What do they do?
Use predictive analytics to target prospects

30. 30
SMART ZIP
http://youtu.be/D7t_ZSb11VU

31. 31
ACCOLADES

32. 32
LISTINGS/BUYER NEEDS

33. 33
HOLIDAY GATHERING
Save the date:
January 6, 2015
Holiday Luncheon

34. 34
ABOUT THE PRESENTER
Tom Blefko is a real estate broker with over thirty years
experience in all facets of the residential and commercial real
estate industry including sales, leasing, office management,
property management, development, construction and
training. During the course of his career, he has been an
award-winning salesperson and assisted other agents in
negotiating and closing over one thousand real estate
transactions.
Contact Information: Tom Blefko, Associate Broker
Berkshire Hathaway Homesale Realty
Office: (717) 267-3222
Cell: (717) 587-6600
E-Mail: TBlefko@Homesale.com