Your Real Estate Profile or "Bio" is the equivalent to your online resume. Maximize your real estate lead generation and conversion rates by designing a powerful, consumer focused Real Estate Profile!

1. Real Estate Profiles 101

2. Ask yourself this
question…
If I were in the market
to buy or sell a house
TODAY and I came
across my own Online
Real Estate Profile…

3. Ask yourself this
question…
If I were in the market
to buy or sell a house
TODAY and I came
across my own Online
Real Estate Profile…
Would I pick up the
phone and call?

4. If your Online Real Estate Profile:
• Is less than 50 words

5. If your Online Real Estate Profile:
• Is less than 50 words
• Doesn’t detail your areas of expertise

6. If your Online Real Estate Profile:
• Is less than 50 words
• Doesn’t detail your areas of expertise
• Doesn’t explain the services you offer

7. If your Online Real Estate Profile:
• Is less than 50 words
• Doesn’t detail your areas of expertise
• Doesn’t explain the services you offer
• Doesn’t include your professional
experience

8. If your Online Real Estate Profile:
• Is less than 50 words
• Doesn’t detail your areas of expertise
• Doesn’t explain the services you offer
• Doesn’t include your professional
experience
• Doesn’t have your contact information

9. Then the answer is most likely NO!

10. Then the answer is most likely NO!
And Guess What?

11. Then the answer is most likely NO!
And Guess What?
Consumers Won’t Be
Calling Either!

12. Think of your Real Estate Profile or “Bio”,
as your online resume.

13. An attractive, professional Real
Estate Profile should be written in
similar fashion as a power resume.

14. An attractive, professional Real
Estate Profile should be written in
similar fashion as a power resume.
• Written in the 3rd
Person

15. An attractive, professional Real
Estate Profile should be written in
similar fashion as a power resume.
• Written in the 3rd
Person
• Include Professional Experience

16. An attractive, professional Real
Estate Profile should be written in
similar fashion as a power resume.
• Written in the 3rd
Person
• Include Professional Experience
• Provide a Personal Touch

17. An attractive, professional Real
Estate Profile should be written in
similar fashion as a power resume.
• Written in the 3rd
Person
• Include Professional Experience
• Provide a Personal Touch
• Have clear Contact Information

18. As well as…

19. As well as…
• Areas you Service and Specialize

20. As well as…
• Areas you Service and Specialize
• Demonstrations of knowledge for the
local market area

21. As well as…
• Areas you Service and Specialize
• Demonstrations of knowledge for the
local market area
• Realtor Designations and
Organizations

22. As well as…
• Areas you Service and Specialize
• Demonstrations of knowledge for the
local market area
• Realtor Designations and
Organizations
• A “sprinkling” of Keywords
throughout

24. Your Real Estate Profile should only be
2-3 paragraphs in length.

25. Your Real Estate Profile should only be
2-3 paragraphs in length.
This is your
“30 sec. Elevator Pitch”

26. Your Real Estate Profile should only be
2-3 paragraphs in length.
This is your
“30 sec. Elevator Pitch”
Not
your Autobiography!

27. Only include the most important
facts in your Real Estate Profile.

28. Only include the most important facts in
your Real Estate Profile.
Too many facts about your skills, expertise,
education, certificates, degrees, diplomas,
classes taken, colleges attended, jobs you
had as a teenager, jobs you’ve had as an
adult, brokerages you’ve worked at but
left because the broker was “crazy”, areas
“might” service, places you’ve lived,
places you want to live, your closest
relatives, cars you’ve owned, cars you
want to own, animals you have, blah,
blah, blah...

29. will bore your
audience…

30. will bore your
audience…
just like that sentence
did.

31. Self promotion in the form of “I am
#1” or “Look at all this awesomeness
I possess” should be left out.

32. Self promotion in the form of “I am
#1” or “Look at all this awesomeness
I possess” should be left out.
Instead

33. Self promotion in the form of “I am
#1” or “Look at all this awesomeness
I possess” should be left out.
Instead
Gear it more towards what you can
do for the home buyer and seller.

34. Self promotion in the form of “I am
#1” or “Look at all this awesomeness
I possess” should be left out.
Instead
Gear it more towards what you can
do for the home buyer and seller.
Consumers respond better to
Advocates than Arrogance.

35. Use Keywords consistently
throughout your Real Estate Profile,
each a minimum of 2 times.

36. Use Keywords consistently
throughout your Real Estate Profile,
each a minimum of 2 times.
Example: “I am a Realtor”
Instead use: “I am a San Diego
Realtor”

37. Use Keywords consistently
throughout your Real Estate Profile,
each a minimum of 2 times.
Example: “I am a Realtor”
Instead use: “I am a San Diego
Realtor”
Or

38. Use Keywords consistently
throughout your Real Estate Profile,
each a minimum of 2 times.
Example: “I am a Realtor”
Instead use: “I am a San Diego
Realtor”
Or
Example: “I specialize in Oceanside”
Instead use: “I specialize in
Oceanside real estate” or
“I specialize in Oceanside condos”

39. Contact Information is often a missed
opportunity for the visitor to contact
you right off the Real Estate Profile
page.

40. Contact Information is often a missed
opportunity for the visitor to contact
you right off the Real Estate Profile
page.
Always include information such as:

41. Contact Information is often a missed
opportunity for the visitor to contact
you right off the Real Estate Profile
page.
Always include information such as:
• Your Name
• Your Company
• Your Address
• Your Direct Phone
• Your Business
Email

42. Contact Information is often a missed
opportunity for the visitor to contact
you right off the Real Estate Profile
page.
Always include information such as:
• Your Name
• Your Company
• Your Address
• Your Direct Phone
• Your Business
Email
• Your Web Address
• Your Facebook
Business Page
• Additional Social
Networks that you
Actively use

43. Once you have crafted your bio, edit,
edit, and edit again.

44. Once you have crafted your bio, edit,
edit, and edit again.
• Eliminate extra words

45. Once you have crafted your bio, edit,
edit, and edit again.
• Eliminate extra words
• Use descriptive words

46. Once you have crafted your bio, edit,
edit, and edit again.
• Eliminate extra words
• Use descriptive words
• Look for redundancy

47. Once you have crafted your bio, edit,
edit, and edit again.
• Eliminate extra words
• Use descriptive words
• Look for redundancy
Get a friend or family member to
revise and give suggestions.

48. When you have your Real Estate
Profile dialed in, you can use it over
and over again!

49. When you have your Real Estate
Profile dialed in, you can use it over
and over again!
• On your website/blog

50. When you have your Real Estate
Profile dialed in, you can use it over
and over again!
• On your website/blog
• In your listing presentation

51. When you have your Real Estate
Profile dialed in, you can use it over
and over again!
• On your website/blog
• In your listing presentation
• On your brochures

52. When you have your Real Estate
Profile dialed in, you can use it over
and over again!
• On your website/blog
• In your listing presentation
• On your brochures
and especially on all your social
networks like Facebook, LinkedIn,
Realtor.com, Zillow, Trulia,
Homes.com, ActiveRain, or any other
place where you have made your
online presence known.

53. (866) 344-7473
www.RiseRealtyCA.com
/RiseRealtyCA
/RiseRealtyCA
/RiseRealtyCA
577 Rancho Santa Fe Rd. #101 San Marcos, CA 92078
CalBRE #01957687