36. Carnegie's Code
“If there is any one secret of success, it
lies in the ability to get the other person's
point of view and see things from that
person's angle, as well as from your own”
- Henry Ford
37.
38. Lenderama
From a good account exec to an industry expert.
Quoted or featured in RIS Media, Inside Mortgage
Technology, the Mortgage Press, Inman News, and
Investors Business Daily.
Interviewed for the book Realty Blogging.
Invited to blog for Inman News, Realty Blogging,
Zillow, etc...
39.
40. Blog Fiesta
60+ interviews of top real estate and mortgage
bloggers.
Outbound links generated by the question, “What are
your favorite blogs?”
Eight of the speakers at REBlogWorld had their first
significant contact with me in a interview.
Built for an audience of one.
41.
42. Denver Modern
Connections with 63 local real estate agents added to
my sphere of influence.
Connections with 17 photographers, architects, city
planners, and public relations professionals.
10,000 unique visitors a month.
43.
44. Fake Greg Swan
2000 page views in the first week, on the slowest week of
the year.
About 70 links in the BlogRoll.
20% of web referrals in first two days were from the
WordPress Dashboard.
Google Page Rank of 4 in three weeks.
54. Instead of telling your
readers who serves the
best margarita, oer that
establishment an
award for it.
55.
56. Instead of just telling
your readers about
upcoming events, ask the
people who host these
events to update you so
you can share it with your
readers.
57.
58. Find out how you can use
your blog to create
relationships that are as
valuable to others as they
are to you.
59.
60.
61.
62. Remember that 100
referrals from you still
isn't as valuable as one
referral from them.
88. Facebook is the social
media equivalent of a
little black book.
89. Facebook
• Connect with new and old friends
• Form groups of like minded people
• Grow your sphere on influence
• Share your life in pictures, video, and the ability to
throw sheep at people
93. Facebook Tips
• Nobody is searching for a real estate agent on
Facebook
• Nobody is searching for a real estate agent on
Facebook
• Nobody is searching for a real estate agent on
Facebook
95. Twitter is the social
media equivalent of a
cocktail party.
96. Twitter
• Surf in and out of conversations
• No obligation to stay or listen
• Grow your sphere on influence
• Connect with people through the power of
discussions.
100. Twitter Tips
• Get a Twitter client, or four
• Ad pictures through TwitPic
• Ad music through blip.fm
• Ad your location through Brightkite
• Connect Twitter to your blog