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How to win friends
  and influence
    people...
              Online
Hi, my name is
Todd Carpenter
and I’m a relationship geek
and I’m a relationship geek
  a.k.a. Manager of Social Media for the National Association of REALTORS
I’m not a real estate agent!
Son of a real estate agent.
Originated my first
mortgage in 1992
Moved to wholesale lending
         In 1998
Started a mortgage industry
        blog in 2004
Became an social media
“expert” about three days
   later... maybe four.
I’m a relationship geek
a.k.a. Manager of Social Media for the National Association of REALTORS
I’m a relationship geek
a.k.a. Manager of Social Media for the National Association of REALTORS®
By geek, I mean...
I know what this is.
<a href=”http://www.twitter.com/housechick”>Funniest peep on Twitter</a>
but
I rarely track my web trafic
I spend very little time
  thinking about SEO
and far more thinking about...
Y.E.O.
You Engaging Others
You Engaging Others
             - Jeff Turner
You Engaging Others
              - @ResPres
YEO is about involving your
audience in the conversation.
It's about reaching out, not
waiting for them to reach in
Social networks only work...
if you’re social
You Engaging Others
             - Jeff Turner
But this is not a new concept!
But this is not a new concept!
                    Sorry Jeff
How To Win Friends & Influence People Online
Carnegie's Code

Don't Criticize, Condemn, or Complain
Carnegie's Code
“As much as we thirst for approval, we
dread condemnation”. - Hans Selye
Carnegie's Code

Give Honest and Sincere Appreciation
Carnegie's Code
“Everybody likes a compliment”
            - Abraham Lincoln
Carnegie's Code
Arouse in the other person
     an eager want.
Carnegie's Code
“If there is any one secret of success, it
lies in the ability to get the other person's
point of view and see things from that
person's angle, as well as from your own”
                             - Henry Ford
How To Win Friends & Influence People Online
Lenderama
    From a good account exec to an industry expert.




    Quoted or featured in RIS Media, Inside Mortgage


    Technology, the Mortgage Press, Inman News, and
    Investors Business Daily.
    Interviewed for the book Realty Blogging.




    Invited to blog for Inman News, Realty Blogging,


    Zillow, etc...
How To Win Friends & Influence People Online
Blog Fiesta
    60+ interviews of top real estate and mortgage


    bloggers.
    Outbound links generated by the question, “What are


    your favorite blogs?”
    Eight of the speakers at REBlogWorld had their first


    significant contact with me in a interview.
    Built for an audience of one.

How To Win Friends & Influence People Online
Denver Modern

    Connections with 63 local real estate agents added to


    my sphere of influence.
    Connections with 17 photographers, architects, city


    planners, and public relations professionals.
    10,000 unique visitors a month.

How To Win Friends & Influence People Online
Fake Greg Swan
    2000 page views in the first week, on the slowest week of


    the year.
    About 70 links in the BlogRoll.




    20% of web referrals in first two days were from the


    WordPress Dashboard.
    Google Page Rank of 4 in three weeks.

Pay it forward.
Play to the vanity of
       others.
Take an authentic
interest in people.
BUT!
Make sure they know
 what you are doing
     for them!
Instead of reviewing
 restaurants or local
businesses, spotlight
        them.
How To Win Friends & Influence People Online
How To Win Friends & Influence People Online
How To Win Friends & Influence People Online
Instead of telling your
 readers who serves the
best margarita, oer that
     establishment an
       award for it.
How To Win Friends & Influence People Online
Instead of just telling
    your readers about
upcoming events, ask the
  people who host these
 events to update you so
you can share it with your
         readers.
How To Win Friends & Influence People Online
Find out how you can use
    your blog to create
 relationships that are as
valuable to others as they
        are to you.
How To Win Friends & Influence People Online
How To Win Friends & Influence People Online
How To Win Friends & Influence People Online
Remember that 100
 referrals from you still
isn't as valuable as one
   referral from them.
You worked so hard to
build a digital soapbox.
Don't waste it on a
      monogamous
relationship with Google.
Social networks
Joining a social network
 is like going to church
Why do you go to
    church?
bingo!
Free crackers?
it’s not like the Bears
  Broncos are going
anywhere with Orton
Well, what about this?
To sell real estate
If you answered yes to
   any of the above...
you’re going to hell
you go to church
   to worship
but!
if, while you’re
worshiping at church...
you play some bingo,
lament the Broncos, or
sell some real estate...
that’s ok too
Online social networks are no
dierent than real world social
           networks.
The key is to recognize why they
exist and work within their intent
Link In
www.linkedin.com
Linked In is the social
media equivalent of a
      Rolodex
How To Win Friends & Influence People Online
A social network for
  business people
Linked In Tips
• At the least, set and forget
• Allow LinkedIn to search your email contact lists.
Facebook
www.facebook.com
Facebook is the social
media equivalent of a
  little black book.
Facebook

• Connect with new and old friends
• Form groups of like minded people
• Grow your sphere on influence
• Share your life in pictures, video, and the ability to
  throw sheep at people
How To Win Friends & Influence People Online
How To Win Friends & Influence People Online
A social network for
   social people
Facebook Tips
• Nobody is searching for a real estate agent on
  Facebook
• Nobody is searching for a real estate agent on
  Facebook
• Nobody is searching for a real estate agent on
  Facebook
Twitter
www.twitter.com
Twitter is the social
media equivalent of a
   cocktail party.
Twitter

• Surf in and out of conversations
• No obligation to stay or listen
• Grow your sphere on influence
• Connect with people through the power of
  discussions.
How To Win Friends & Influence People Online
How To Win Friends & Influence People Online
A social network for
 people without a
    water cooler
Twitter Tips
• Get a Twitter client, or four
• Ad pictures through TwitPic
• Ad music through blip.fm
• Ad your location through Brightkite
• Connect Twitter to your blog
Why?
you can connect with
 people at 2:00 AM
in your PJ’s
You build a sphere of
 influence that is not
    dependent on
     recollection
You gain permission to
  leverage your SOI’s
      connections
You might even have
     some fun
Todd Carpenter
      Manager of Social Media
National Association of REALTORS®
       tcarpenter@realtor.org
           @tcar or twitter

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How To Win Friends & Influence People Online

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