We Are Craft Beer Specialists
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This document summarizes a distributor that focuses on craft beer. They describe themselves as more than just a warehouse or fleet of trucks, but as professionals dedicated to beer. Their mission is to show a better way of distributing craft beer by building brands rather than just collecting them. They aim to grow all the breweries they represent, not just a few. Their success comes from properly launching new brands and knowing how to sell the right beer to the right accounts.
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We Are Craft Beer Specialists
- 2. We are more than a warehouse. We are more than a fleet of trucks. We are over two hundred professionals that love beer as much as much as any brewer and we are dedicated to your beer.
- 4. Our mission is to show people that there’s a better way Craft
- 5. Long View the We don’t collect brands We build them
- 6. 2009 2010 2011 2102 2013 CE Annual Growth
- 7. Long View the We don’t collect brands We build them
- 8. 2009 2010 2011 2102 2013 CE Annual Growth
- 9. Long View the We don’t collect brands We build them
- 10. 2009 2010 2011 2102 2013 CE Annual Growth
- 11. Success is growing ALL 30+ breweries we represent: not just a few. we are the #1 distributor for 80% of our distributed brands.
- 12. 2009 2010 2011 2012 2013 Overall Growth
- 13. Successis knowing how to launch a new brand in our local market. growing new business without undercutting existing portfolios
- 14. Launch the of a new brand is easy when you know how
- 15. 44,578 CE’s first nine months:
- 16. Launch the of a new brand is easy when you know how
- 17. 10,255 CE’s first six months:
- 18. How do we pull this off, time after time?
- 19. We know who we ain’t. • We don’t hire seasoned “pros” • We don’t pay-to-play • We don’t do incentive-based sales
- 20. We sell the right beer to the right account.
- 21. StructureThe success of our business is derived from the core structure of the organization. This sets us apart. Delivery Systems • Cicerone Certified drivers • Proper handling of beer means our network get the very best you are brewing • Bio-diesel powered refrigerated trucks • We won’t deliver anything less than cold, fresh beer • Carrying beer with 4 semi-tractors, 8 trailers, and 42 delivery trucks • Refrigerated warehousing • Two warehouses totaling over 85,000 sq. feet with 36,000 sq. feet of cold storage • Expansion plans in 2014 Dedicated Support Staff • Key Account Managers • Dedicated grocery • Sales & Event Staff • We hire goal oriented, craft-trusted beer geeks • Marketing & Media Support • Staff of 16 professionals in art, design, and PR • Custom POS and launch material support
- 22. Go-to-MarketWe partner with your brewery to create a successful launch. It sure doesn’t happen by accident. Strategy Points • We are NOT brand collectors • We are NOT dollar oriented • We DO agree to goals • We find the RIGHT beer for the RIGHT accounts • We GROW each brewery account without undercutting other portfolios
- 23. Territory Coverage • 40,000 sq. mile service area • 20,000,000 population base • Sub-distributor partners covering grocery channel
- 24. Bell Curve for Craft Sales Craft Beer Bar Bottle Shop High End Independent Chain Restaurant Big Box Off Premise Grocery Some C-Stores. Some grocery Traditional bar that sells all domestic Profit – Craft Revolution Style, choice, food pairings Cool, new, rare More Price Elastic
- 25. Questions?
- 26. LEFT OVERS Total Wine & More “Vendor Scorecard” • Stone Distribution was ranked #1 Value of code-dating Growth projection based on position in house • Initial • 3 years out eoStar
Notes de l'éditeur
- Splash screen to put up until it’s time to start the presentation.
- I love the idea of putting faces to the company. I also like the idea that what you read and what we put in the center is essentially the mission statement that reinforces that we are all professionals and that love of beer drives what we do. We’ll revisit these themes throughout the pitch.
- Stark and effective, let’s address the gorilla in the room.
- Craft is in our core. It’s important to tell SOME kind of history story. Not necessarily that we’re an offshoot of Stone Brewing, but certainly that our business was founded for the express purpose of brining the best in craft beer to the masses. We believe in a world where quality, uniqueness, and passion should drive our decisions. Our mission is to show people that there is a better way.
- Stark and effective, let’s address the gorilla in the room.