This document summarizes a distributor that focuses on craft beer. They describe themselves as more than just a warehouse or fleet of trucks, but as professionals dedicated to beer. Their mission is to show a better way of distributing craft beer by building brands rather than just collecting them. They aim to grow all the breweries they represent, not just a few. Their success comes from properly launching new brands and knowing how to sell the right beer to the right accounts.
2. We are more than a warehouse. We are more
than a fleet of trucks. We are over two hundred
professionals that love beer as much as much
as any brewer and we are dedicated to your
beer.
21. StructureThe success of our business is derived from the core structure of the
organization. This sets us apart.
Delivery Systems
• Cicerone Certified drivers
• Proper handling of beer means our network get the
very best you are brewing
• Bio-diesel powered refrigerated trucks
• We won’t deliver anything less than cold, fresh beer
• Carrying beer with 4 semi-tractors, 8 trailers, and 42
delivery trucks
• Refrigerated warehousing
• Two warehouses totaling over 85,000 sq. feet with
36,000 sq. feet of cold storage
• Expansion plans in 2014
Dedicated Support Staff
• Key Account Managers
• Dedicated grocery
• Sales & Event Staff
• We hire goal oriented, craft-trusted beer geeks
• Marketing & Media Support
• Staff of 16 professionals in art, design, and PR
• Custom POS and launch material support
22. Go-to-MarketWe partner with your brewery to create a successful launch. It
sure doesn’t happen by accident.
Strategy Points
• We are NOT brand collectors
• We are NOT dollar oriented
• We DO agree to goals
• We find the RIGHT beer for the RIGHT accounts
• We GROW each brewery account without
undercutting other portfolios
23. Territory Coverage
• 40,000 sq. mile service area
• 20,000,000 population base
• Sub-distributor partners
covering grocery channel
24. Bell Curve for Craft Sales
Craft Beer Bar
Bottle Shop
High End Independent
Chain Restaurant
Big Box Off Premise Grocery
Some C-Stores.
Some grocery
Traditional bar that
sells all domestic
Profit – Craft Revolution
Style, choice, food
pairings
Cool, new, rare
More Price Elastic
26. LEFT OVERS
Total Wine & More “Vendor Scorecard”
• Stone Distribution was ranked #1
Value of code-dating
Growth projection based on position in house
• Initial
• 3 years out
eoStar
Notes de l'éditeur
Splash screen to put up until it’s time to start the presentation.
I love the idea of putting faces to the company. I also like the idea that what you read and what we put in the center is essentially the mission statement that reinforces that we are all professionals and that love of beer drives what we do. We’ll revisit these themes throughout the pitch.
Stark and effective, let’s address the gorilla in the room.
Craft is in our core. It’s important to tell SOME kind of history story. Not necessarily that we’re an offshoot of Stone Brewing, but certainly that our business was founded for the express purpose of brining the best in craft beer to the masses. We believe in a world where quality, uniqueness, and passion should drive our decisions. Our mission is to show people that there is a better way.
Stark and effective, let’s address the gorilla in the room.