1.
TCmastery.com

2.
Can you imagine seeing your website sit on the
of Google when you performed a search?
TCmastery.com
1st page

3.
“It’s like the heaven is opening,
trumpets start blaring, and
choirs are singing.”
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4.
To make that happen:
You have to improve SEO for your website.
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5.
It’s NOT an Impossible Mission!
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It’s all about SEO.
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Let’s start…

7.
For the details about these 42 tactics,
just go to
TCmastery.com
http://tcmastery.com/how-to-improve-seo/
(Clickable link)
Before that…

8.
1. Keyword Research
• Keywords are words or phrases that describe the main purpose of
your post for search engine and users.
• To choose your focus keyword, take a moment and think about what
kind of keywords your target audience will be using to search for your
topic.
• Or, simply go and ask your family members and friends what they
would type into Google if they’re looking for “_______”.
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2. Use LSI Keywords
• In a nutshell, these are keywords related to the keyword a user are
searching for.
• To find LSI keywords, search for your keyword in Google and scroll
down to the “Searches related to” section, sprinkle some of the
keywords naturally throughout your post.
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10.
3. Use Long-tail Keyword
• Long-tail keywords are longer sentences that are more specific, easier
to rank for, and bring highly targeted traffic.
• For example, if your keyword is “how to increase traffic”, the long-tail
keyword could be “how to increase traffic to your travel blog”.
• The longer version of keyword target specifically to bloggers who run
a travel blog.
• I love to call them – less stress keyword.
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4. Optimize Your URL Structure
• Use SEO-Friendly URLs for all your pages, keep it short and concise.
• For example, use this: http://tcmastery.com/how-to-improve-seo,
instead of this: http://tcmastery.com/seo/01/01/2017/learn-how-to-
improve-seo-for-your-blog-effectively,
and this: http://tcmastery.com/p=3
• Includes your focus keyword or long-tail keyword in your URLs to
make it accurately describe the page’s content.
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5. Optimize Your Title Tag
• The title tag is important because it’s the first thing searchers will see
on the search engines. And, it also tells users and Google what the
page is about.
• Put your focus keyword towards the beginning of your title for more
impact on search engine.
• Also, includes a benefit to attract searchers to check out your page.
• Keep your title tag short and compelling in less than 65 characters to
ensure full title show in Google search engine without truncate.
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6. Use H1 Tag For Your Page Title
• The <h1> tag is used to define the most important heading on your
page (usually your title).
• It gives users a clear idea of what the page’s content is about.
• Use the H1 tag to help search engines to index your content better
and improve SEO ranking on Google.
• Note: Don’t use H1 tag for the purpose of increase text size and make
sure you only have one H1 tag per page which contain your focus
keyword.
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7. Use Modifiers For Your Title
• Add modifiers to your title to increase the chance of getting ranked
for both long-tail keywords and LSI keywords for more organic traffic
to your site.
• Some of the good modifiers are:
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15.
8. Use Subheadings
• Nobody likes to read a wall of text.
• Use subheadings to break up your content into sections that are
easier to read to help readers navigate the content.
• Include some benefit in subheadings to engage readers and increase
their time on site.
• As rule of thumb, give your readers a good idea of the entire post by
just reading the subheadings.
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9. Use H2 Tag For Your Subheadings
• Proper use of header tags helps search engine to understand your
content hierarchy and index your content better.
• Use <h2> tag for your major subheadings and include your focus
keyword at least once in the subheadings.
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10. Include LSI Keywords In Your H2 Subheadings
• Put in some LSI keywords in your subheadings with H2 tag whenever
appropriate.
• By including relevant terms in your H2 subheadings, you can boost
the SEO ranking against those keywords.
• As search engines put more weight on header tags to understand the
priorities of your site’s content.
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11. Use SEO-friendly Meta Description
• Optimize your meta description to make your page stand out in the
search results.
• In a nutshell, meta description tells what the page is about in 70 -160
characters.
• Use short and succinct sentences to encourage users to check out
your page. And, include your focus keyword in the meta description.
• Include a call to action in your description to improve click through
rate. Some of the CTA are “Learn it now”, “Read more on..”, and
“Order with discount today”.
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12. Consider User Intent
• One of the important elements in SEO is about clarifying user’s intent.
• All internet users go to search engines with an intent…
• …Whether they are looking for information (Informational), want to
buy something (Transactional), or looking for a website (Navigational).
• Think about user intent when choosing your focus keyword (long-tail,
and LSI keywords) and writing your content.
• After all, you don’t want to attract a user that are looking to buy
something while your content is purely information and vice versa.
TCmastery.com

20.
13. Use Your Keyword Early
• Drop your focus keyword early in the beginning of your post.
• This helps Google understand what’s important in your page.
• Don’t start your post with a long intro that is not relevant to your
focus keyword.
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14. Optimize Body Text For Your Keyword
• Include your focus keyword in the body of your article.
• But don’t use it on every possible spot, instead, mix with your long-
tail and LSI keywords.
• Note: Limit the amounts of keywords used to avoid your site being
flagged as “keyword-stuffing”.
TCmastery.com

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15. Use Alt Tags
• The alt tag is an attribute used to describe an image on the page as
search engines are not good at understanding images.
• Use a concise description for alt text to accurately describe what is
shown in the image for search engines to understand what’s it about.
• For instance:
• Make sure the alt tags are related to your content and include your
keywords if relevant.
TCmastery.com

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16. Utilize Different Multimedia
• Use images, videos, slideshows, diagrams, charts, infographic, and
audios in your post to enrich the user experience and drive
engagement.
• Using right multimedia to deliver information will keep your visitors to
stay longer on your site and reduce the site bounce rate, which
benefits to SEO.
• Also, a content rich in both information and multimedia has a higher
chance to attract links due to higher perceived value.
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17. Include Outbound Links
• Outbound links are external links to other websites.
• Link out to related pages helps Google understand your content
better and enhance your page’s SEO.
• Use 1-2 outbound links for every 500 words (when appropriate).
• For technical and in-depth post, you may include more outbound
links, but don’t go crazy on it.
• Caution: Never link to spam and garbage sites as this will ruin your
visitor’s experience and hurt your site’s reputation.
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18. Use Internal Links
• Internal links are links pointing to other pages within your website.
• They indicate to search engines (and readers) which pages of content
are related to one another.
• Includes 2-5 internal links in every post.
• Use strong and logical internal linking to enhance user engagement
and make visitors stay on your site longer.
• For SEO purpose, use internal link strategically for the page you want
to rank.
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19. Encourage Comments
• Use open question to encourage visitors to leave a comment on your
blog or website.
• The number of high quality and relevant comments in your page will
improve the overall ranking of your content.
• At the same time, don’t feel bad to delete or reject low quality and
irrelevant comments on your page to avoid damage on ranking.
TCmastery.com

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20. Don’t Use Flash
• It’s a disaster to rank a page or site with Flash content on search
engines because search spiders are having difficulty in crawling the
content from Flash.
• Here’re some reasons you want to avoid Flash:
• You can’t have proper linking for pages.
• Uncertain crawlability from search engine.
• A lot of Flash is not crawl-able.
• It might slow down your site.
• You hardly find any website built on Flash content ranked on 1st page
of search engine.
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28.
21. Use Anchor Text
• Anchor text is clickable text which redirects users to another page,
either within or outside your site.
• Use anchor text to help users navigate your website’s content
effectively.
• It also helps to improve page’s ranking by including the keyword in
relevant anchor text.
• For example, use anchor text like “Check out these SEO tools” to link
to your page that talked about SEO tools. – This sends a signal to
Google that the page is regarding SEO tools.
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29.
Go and download your free SEO checklist
here (somewhere near the end).
TCmastery.com
http://tcmastery.com/how-to-improve-seo/
(Clickable link)
Before continue…

30.
22. Use Structured Data Markup
• Structured data markup is a text-based organization of data that uses
the schema.org vocabulary.
• It’s a great way to help search engines understand your site’s content
structure, as well as enhance search visibility and CTR through
different snippets…
• …Which can indirectly impact your search rankings.
• Basically, structured data markup describes things on the web along
with their properties.
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23. Use Sitemaps
• A sitemap is a page that listed and linked to all the other pages in
your website. It tells search engine and user the whole structure and
hierarchy of your website.
• Sitemap is the map of your site, use it to guide search spiders and
users to locate your pages easily and quickly.
• There are 2 types of sitemap that you want to use, XML sitemap for
search engines, and HTML sitemap for users.
• A sitemap is crucial to optimize your website for search engines
spider, if you yet to have one, create now.
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24. Use robots.txt
• Before a web robot visits your site, it will first check the robots file at
http://yourdomain.com/robots.txt.
• You can use robots.txt to instruct web robots not to visit and crawl
certain pages.
• This is important especially for bigger sites with few thousand URLs or
with auto-generate pages based on certain parameters.
• By using robots.txt, you can allow web robots to crawl your site more
effectively by avoid them wasting time on crawling unimportant or
low-value pages
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33.
25. Use Canonical Link
• Search engine like Google hates duplicate contents.
• Sometimes, you’ll have the same content on multiple URLs. And if
you’re doing content syndication, it’s also common to have duplicated
content on different URLs.
• To avoid this issue, use rel=”canonical” element to tells search engine
the “preferred” version of URL.
• It’s introduced to helps webmasters prevent duplicate content issues
and improve the link and ranking signals for the same content on
multiple URLs.
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34.
26. Use Noindex
• The “noindex” meta tag tells search engines not to add the page into
their search index, even though they can crawl the page.
• While in SEO perspective, one common reason to use noindex is to
prevent duplicate content, such as your archive pages.
• You also want to use noindex on any page that is highly duplicate
content of other pages if a canonical tag cannot be used.
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35.
27. Proper Layout And Formatting
• To rank better in search engine, your site has to provide good user
experience – to boost user-interaction signals such as time on site
and bounce rate.
• Use clean and user-friendly layout with proper formatting to
drastically improve user experience and make your content easy to
read and digest.
• Use achromatic colors for your site background, white and gray are
preferred.
• Also, use fonts that are easy to read on a computer screen and mobile
phone.
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28. Improve Readability
• Don’t use technical or complex words to make your content looks
professional – It doesn’t anyway!
• You don’t want your audience to leave your site due to difficulty in
reading your content.
• Use simple words and small paragraph to make your content easy to
consume and digest for users.
• And, minimize grammar errors to ensure smooth reading.
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29. Optimize Your Site Architecture
• Use simple architecture to enhance site navigation experience for
visitors and helps them in finding what they want on your site.
• A thin site’s layers also improve SEO ranking by making all your
important pages easier to reach and crawl by search engines.
• Make sure all your pages are reachable in 3 layers.
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30. Maximize Organic CTR
• Higher CTR means more visitors and exposures – a higher chance of
getting a backlink.
• It also sends important signal to Google that your page is relevant.
• Use power words for title & description to skyrocket your CTR.
• Use sentence case and includes numbers in your title to drive higher
CTR.
• Use [bracket] for clarification to boost your CTR rate.
• Refer to AdWords ads for idea.
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39.
31. Use Prominent Social Share Buttons
• Use floating social share button to capture every moment your
readers feel like to share.
• More shares equal to more free links to your website.
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32. Use HTTPS
• HTTPS (Hyper Text Transport Protocol Secure) is
the secure connection protocol for HTTP.
• It uses encrypted connection between the browser and the web
server to ensures the data transmitted is safe and protected from
middle-man.
• Google use HTTPS as a ranking signal to encourage webmasters to
adopt secure connection for internet users.
• Use HTTPS to increase your site trustworthiness, especially if you are
collecting sensitive data for password and credit card information.
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33. Enhance Your Site Security
• Security is a top priority for Google. Same for you – as a website’s
owner.
• Hacked and malware-infected website not only harm search engine
ranking, but also hurt your website’s reputation.
• The survey conducted by WordFence show that sites that are hacked
and penalized by Google suffer a long-term penalty on their rankings.
• The best way is to engaged a security company like Sucuri to protect
your website.
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34. Includes Contact Information
• The main focus of search engines is user experience.
• Therefore, a trusted and high-quality site is more likely to rank higher.
• Includes sufficient contact information on your website not only allow
users to find you, but also makes your site more trustworthy.
• Put ‘Contact Us’ and ‘About’ pages on your homepage to boost your
site’s credibility, this is important especially for local SEO.
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35. Boost Your Site Speed
• As per Google, site speed is one of the signals in their search ranking
algorithms.
• The most effective way is to use a premium hosting.
• Here’re few more ways you can implement to speed up your site:
• Use fast and responsive web design theme
• Limit the use of unnecessary plugins
• Use plugins with less query to database and server
• Optimize and compress your site images
• Use caching plugins (to enable browser caching and minify resources such as
images, HTML, Javascript, and CSS)
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36. Make Your Site Mobile Friendly
• Use responsive design is the first step to make your site mobile-
friendly and improve mobile SEO.
• Avoid using videos that require Flash Player to function, as it’s not
broadly supported on the mobile phone.
• It’s recommended to optimize your content using short sentences and
paragraphs to improve readability on mobile devices.
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37. Content Syndication
• Content syndication is the process of republishing your blog or site
content on third-party sites, either as a snippet or full article.
• Here’re some of the good platforms:
• Slideshare (best with slideshow version)
• Medium
• Linkedin
• Sub-reddit
• Pinterest
• By syndicating your content on different channels, you’re able to
reach out new audiences and develop your visibility.
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38. Build Quality Backlinks
• One of the key ranking factors in Google’s algorithm is the number of
quality backlinks – incoming links from another site to your page.
• A study found out that 99.2% of websites in top 50 Google search
results had at least one external link, and most had significantly more
links.
• Make sure you build your backlinks profile naturally from quality
sources and don’t participate in any kind of links scheme or paid links.
• A great way to build quality backlinks is to share your content to the
influencers in your niche.
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39. Keep Your Content Updated
• Update your content regularly to keep it fresh and stay relevant.
• The market is changing and new things are coming out from time to
time.
• It’s not a good experience for users if your content is outdated…
• …Imagine if your readers follow the recommendation in your post but
ended up the resources are no longer exist.
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40. Post Long Quality Content
• The key points here are long and quality.
• A study showed that the average content length of each of the top 10
results on Google was more than 2,000 words.
• Longer content not only ranks higher in Google search results, but
also tends to attract more social share and backlinks which boost your
site ranking significantly.
• Besides, long and useful content make visitors stay longer on your site
to consume the information – another good signal for search engine.
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41. Develop Topical Depth
• In SEO perspective, it’s better to develop topical depth for your site
through relevant contents on the same topic and become the
authority on the topic.
• To rank higher for a target keyword, one of the ways is publish more
contents related to the keyword you’re targeting.
• So, instead of having one post for one target keyword…
• …Write a few more topically relevant post targeting more long tail
variations to boost your site’s topical authority.
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42. Aim for Featured Snippet
• With the introduction of featured snippet, it’s now the best position
on the first page of Google that you want to grab.
• But to get this, you’ll have to reach top 10 search result first, and use
featured snippet to get 2 positions in Google (eg: No.1 & No.9).
• Here’re few ways to increase your odds for the featured snippet.
• Make sure your content provide answer accurately to the user’s question
• Write answer that begins logically
• Write answer in 54 to 58 words
• Wrap the search query in a header tag (h2-h6)
• Wrap your answer in a <p> tag directly below the header mentioned above
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51.
Visit here for all the details and get
your free SEO checklist
TCmastery.com
http://tcmastery.com/how-to-improve-seo/
(Clickable link)
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