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The nonprofit Reader’s Circle connects readers to local
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Podcasters, especially those whose shows are devoted to
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This service provides free email leads to media
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This service provides free email leads to media
opportunities several times a day. Because searching
through this list is ...
If sorting through the voluminous list of media leads on
HelpaReporter.com is too much for you, and you have
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You can write your book on Bublish or copy and paste
existing chapters. Create “rough cut” book bubbles as
you write – com...
This giant question-and-answer site is perfect for
flaunting your expertise and answering questions
related to the topics i...
Many journalists and broadcasters belong to trade
associations.
Here are three examples:
The Society of American Travel Wr...
Use this directory three ways:
First, you can create your own day, week or month of the year and
use it as a springboard t...
Goodreads is the largest site for readers and book
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The Goodreads Author Program that encoura...
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Publicize, promote and market your book with little or no marketing budget

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Most authors are so exhausted by the time they’ve finished their books – and often so strapped for cash – that they don’t know where to start a publicity and marketing campaign, especially with little or no budget. You don’t need a $20,000 publicist. Or a $5,000 assistant. If you have more time than money, you can do most of the publicity and marketing work yourself like a professional if you know what to do.

Publié dans : Marketing
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Publicize, promote and market your book with little or no marketing budget

  1. 1. YOUR BOOK withLittle or NOMarketing Budget! Promote FREE list of sites to get you started >>
  2. 2. Meetup allows members to find and join groups unified by a common interest, such as politics, games, movies, health, pets, careers, hobbies and books. Many Meetup groups often welcome speakers will be honored that you’ve approached them. If you’ve written a book about home brewing, look for beer clubs, home brewers and tasters guilds. They might welcome a presentation and even a book signing. MEETUP.COM
  3. 3. The largest and best online resource for finding TV stations, radio stations, daily and weekly newspapers and college media throughout the U.S..If you’re launching a publicity campaign, go after the low-hanging fruit first by targeting media in your own community, like weekly newspapers, that view local authors as stars. How to use ULSNP USNPL.COM
  4. 4. This giant free directory is the perfect place to search for freelancers who write about your topic or review books. What’s the value of forming relationships with freelancers? Most write for a variety of publications. Also, many of these freelancers review books. SOCIETY OF PROFESSIONAL JOURNALISTS FREELANCER
  5. 5. The nonprofit Reader’s Circle connects readers to local book clubs, reading groups and literary salons. Just click on “search” at the top or bottom of any page and enter your zip code. Assuming there are groups in your area, they will appear with the closest first. READER’S CIRCLE
  6. 6. If your book promotes a cause or issue close to the hearts of nonprofits, this site can be a goldmine. Search the database of more than 1.8 million IRS-recognized charities and nonprofits and use the information to get reviews, speaking engagements and book sales. GUIDESTAR Directory of Charities and Nonprofits
  7. 7. Podcasters, especially those whose shows are devoted to narrow topics, have loyal audiences because people often can’t find this type in-depth information anywhere else, and they love the convenience of audio. Lucky for you, many podcasters interview authors. iTUNES PODCAST
  8. 8. This service provides free email leads to media opportunities several times a day. Because searching through this list is like drinking from a fire hose, reviewing these lists is the perfect job for an assistant. If you see a query that’s a good match with your area of expertise, and you can offer exactly what the reporter needs, respond quickly and keep it brief. How to answer a HARO journalist query. HELPAREPORTER.COM
  9. 9. This service provides free email leads to media opportunities several times a day. Because searching through this list is like drinking from a fire hose, reviewing these lists is the perfect job for an assistant. If you see a query that’s a good match with your area of expertise, and you can offer exactly what the reporter needs, respond quickly and keep it brief. How to answer a HARO journalist query. HELPAREPORTER.COM
  10. 10. If sorting through the voluminous list of media leads on HelpaReporter.com is too much for you, and you have more money than time, subscribe to Dan Janal’s service. For $99 a month, he sends you highly targeted leads in your specialty area so you don’t waste time sorting through irrelevant leads. PRLEADS.COM
  11. 11. You can write your book on Bublish or copy and paste existing chapters. Create “rough cut” book bubbles as you write – complete with your photo, your book’s cover and a book excerpt – and share them across social networks to reach new readers, track engagement and build an author brand that drives sales. Add “buy” links to your book bubbles so readers can purchase your book directly from major online retailers. BUBLISH.COM
  12. 12. This giant question-and-answer site is perfect for flaunting your expertise and answering questions related to the topics in your books. If you’re writing a book, the vast majority of Quora content is available for you to republish freely as long as you directly link to the original content and give proper credit to Quora and the original author. QUORA.COM
  13. 13. Many journalists and broadcasters belong to trade associations. Here are three examples: The Society of American Travel Writers Blogs and columns written by SATW members The Association of Health Care Journalists The Religion News Association Niche Media Databases
  14. 14. Use this directory three ways: First, you can create your own day, week or month of the year and use it as a springboard to get publicity for a topic that ties into your book. Second, you can piggyback onto someone else’s day, week or month of the year and pitch a related story idea. Third, if you sponsor an event, you can submit it to the directory. Deadline for entries for the 2018 directory is April 15, 2017. Use this entry form. CHASE’S CALENDAR of EVENTS
  15. 15. Goodreads is the largest site for readers and book recommendations in the world. The Goodreads Author Program that encourages you to promote yourself and your books. Check out our in-depth free guide to marketing your books on Goodreads. GOODREADS.COM
  16. 16. PUBLISHING.COM Click here to learn more! Visit our blog Start with just 15 minutes a day to publicize and market your books. If you keep that habit up, every day, for a year, you’ll be amazed how much free publicity and exposure you can get for your work!

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