The document discusses how customers are changing and the implications for marketing and distribution. It shows that customers now do significantly more online research on sites like Google before making purchases. Charts show a large increase from 2010 to 2011 in the number of travel sites visited and time spent researching online. The document also discusses how customers can be categorized as dominant/impulsive or analytical/reliable and the rise of smartphones and decline of basic mobile phones.
Showed this slide to my daughter. She said, “I recognize that sound. I’ve seen old movies.”\n
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Instagram experience\n
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Source: Mary Meeker\n
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80% of travelers perform a travel-related search before booking\n The average online shopper visits 22 sites across 9 or more sessions prior to making a reservation\n According to Google, “price” was the leading reason consumers booked on a specific hotel website\n