A short descriptive presentation on the use of re-targeted online advertising to drive cost effective sales on ecommerce websites

1. Using online advertising to Increase online sales by Re-targeting previous visitors to your website with product specific messages TCS Media February 2011

2. Step 1 : User searches for ‘watches’ and is targeted by a Google Adwords ad or sees a link for a watch seller in organic listings

3. Step 2 : User lands on site homepage and proceeds to search for a watch

4. Step 3 : User progresses to search for Casio ‘G-Shock’ watches

5. Step 4 : User leaves the site without making a purchase, however is subsequently ‘re-targeted’ by ads from The Watch Shop which feature the exact products which were viewed during the site visit (note the ad above features the Casio G-Shock)

6. Step 5 : User is targeted for up to 30 days with similar ads as they move through a network of websites

7. Step 6 : The ads maintain awareness of the Watchshop brand & drive higher than average click through rates and conversion rates due to their relevancy

8. Step 7 : Conversion rates & cost per conversion for some advertisers match those achieved through Google Adwords campaigns