![6.1 Media Brochure (Minor Project)
This is for a consulting project audience
Develop a brief audio-media presentation that showcases your value and services as a futures
consultant (12 hours).
Consider that you have just opened a new futures consulting practice. Now you need to pitch
[promote/advertise/sell] your services to potential clients. This project gives you the opportunity to
describe your services to potential clients by developing and posting to the Internet a 7-minute audio-
media presentation.
Target decision makers in your specific market with a general sales pitch to promote your work. Explain
why organizations need foresight. Identify your mission, you're distinctive as consultant. Describe the
services you can provide, and your consulting process (cf. Block). Close in a way that invites people to
contact you further about futures consulting service.
The project must use multi-media (the rubric refers to PowerPoint). Include integrated speaker's notes
and an audio voiceover in the PowerPoint file. Be sure your media meets MSF writing guidelines for
"presentations," especially in regards to speaker notes/script, per slide, on average 90 words per slide in
the notes section.
The final conversion of Powerpoint to the Internet can be to Flash or slidecast (powerpoint & podcast).
This assignment can be completed with the limitations of free "trial" downloads, no purchase of
conversion software is required. This assignment will not be graded with a rubric.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Lmsf 671 6-1-media brochure
- 1. LMSF 671 - Professional Futures Assignment 6.1 – Media Brochure Theuns van der Linde 15 June 2014
- 2. 6.1 Media Brochure (Minor Project) This is for a consulting project audience Develop a brief audio-media presentation that showcases your value and services as a futures consultant (12 hours). Consider that you have just opened a new futures consulting practice. Now you need to pitch [promote/advertise/sell] your services to potential clients. This project gives you the opportunity to describe your services to potential clients by developing and posting to the Internet a 7-minute audio- media presentation. Target decision makers in your specific market with a general sales pitch to promote your work. Explain why organizations need foresight. Identify your mission, you're distinctive as consultant. Describe the services you can provide, and your consulting process (cf. Block). Close in a way that invites people to contact you further about futures consulting service. The project must use multi-media (the rubric refers to PowerPoint). Include integrated speaker's notes and an audio voiceover in the PowerPoint file. Be sure your media meets MSF writing guidelines for "presentations," especially in regards to speaker notes/script, per slide, on average 90 words per slide in the notes section. The final conversion of Powerpoint to the Internet can be to Flash or slidecast (powerpoint & podcast). This assignment can be completed with the limitations of free "trial" downloads, no purchase of conversion software is required. This assignment will not be graded with a rubric.
- 3. Strategic Foresight Where FUTURE STUDIES and STRATEGY meet AG
- 4. Strategic Foresight Where FUTURE STUDIES and STRATEGY meet “In a world with amazing amounts of statistics and demographics available, If you don't utilize foresight, statistics, demographics, projections and predictions the competition will.” Akutra-Ramses Atenosis Cea Business, more than any other occupation, is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight. Henry R. Luce “The primary goal of futurists is not to predict the future, but to uncover images of possible, probable, and preferable futures that enable people to make informed decision about their lives.” Wendell Bell
- 5. Where FUTURE STUDIES and STRATEGY meets Avalen Group
- 6. Avalen Group Where FUTURE STUDIES and STRATEGY meet Assist individuals and organizations to be future ready • Create Understanding • View on the Preferable Future • Identify Initiatives in the Present
- 7. Services • Research • Training • Consulting Where FUTURE STUDIES and STRATEGY meet
- 8. Our Team Where FUTURE STUDIES and STRATEGY meets Research Training Consulting Avalen Group
- 9. Where FUTURE STUDIES and STRATEGY meet Avalen Group www.avalengroup.com @avalengroup avalen@avalengroup.com +27 (0) 83 321 1234
Editor's Notes
- Do you ever think about the future? Do you ever ask questions about the future? How will technology change the way in which you do business? What will the world look like in 10, 20 or 30 years? What will your business look like in 20 years? Or even more important, what do you need to do now in order to ensure that your business is thriving in 20 year’s time?
- My name is Theuns van der Linde, and I am the Principle Consultant at the Avalen Group, a company specialising in the field of future research, consulting and training. Our goal is to assist individuals and organizations to be future ready. What does future ready mean for us? Our definition of future ready includes the following: Firstly, to gain an understanding of possible and probably futures that might develop, from our present point in time Secondly, to create a view on what you consider to be a preferable (or ideal) future for you, or your business Thirdly, to identify the initiatives you need to implement in the present, in order to guide your organization towards your preferable future.
- To support you in becoming future ready, we offer the following services: Research: We undertake focused research in order to gain understanding of the drivers that will shape the future To achieve this, we have a dedicated team of researchers constantly monitoring trends and development in order to develop a view on the future We also work closely with research groups, universities and think-tanks to share insight around issues that will impact on the future Training: We present a range of training workshops, seminars and conferences aimed at building awareness on the topic of being future ready, and equipping individuals with the skills to become future ready Our training sessions are custom prepared, and range from short informal one-hour presentations to our six-month Certificate course in Strategic Foresight: Understanding the Future. Consulting: We also have a consulting division, aimed at assisting clients to find answers to the difficult questions around topic of the future Our consultants can assist with the facilitation of foresight workshops, strategic thinking sessions, or in the establishment of strategic foresight divisions in your organization
- Our company is made up of three divisions, Research, Training and Consulting Our full-time research coordinator is Darryl Jones. He is responsible to, with the guidance of our research partners, set the agenda for our research program, and identify research priorities Our training coordinator is Sue King. She is responsible to facilitate the identification of training needs, and the development of a training program suitable to the needs of our clients. Our consulting coordinator is Megan du Toit, who is responsible to coordinate our consulting projects, and ensure consulting services are delivered successfully. We also have strong links with various other organizations, research institutions and think tanks, ensuring that we can offer the best possible service and advice to our clients.
- To return to our initial question Do you ever think about the future? Do you ever ask questions about the future? Well, we do. And if you want to get rid of some of the uncertainty the future holds, feel free to contact us. You can also visit our webpage for a range of free reports and tools, or follow us on twitter for more information.