1. The Official Magazine of the Caribbean
Caribbean Travel + Life’s
Affordable Caribbean TV Series
on the Travel Channel
100% Caribbean. 100% of the Time.
www.CARIBBEANTRAVELMAG.com

2. The Official Magazine of the Caribbean
Caribbean Travel + Life’s
Affordable Caribbean TV Series
on the Travel Channel
A 13-part television series airing Saturday
mornings on the Travel Channel beginning
June 2009.
The series will reveal the undiscovered, the
exotic and the surprisingly affordable
Caribbean.
Each episode will offer an insider’s guide to
the best accommodations, fine dining, local
eats, shopping, activities, exotic beaches and
nightlife.
www.CARIBBEANTRAVELMAG.com

3. The Official Magazine of the Caribbean
Caribbean Travel + Life – The Official Magazine
of the Caribbean Comes to Life on TV
Caribbean Travel + Life connects readers with
their desire for the Authentic Caribbean Escape.
We stoke that appetite by telling stories with
immersive photography and evocative writing in
print, digital, online and through other media.
Everything we do answers the traveler’s
questions of where to go, where to stay and
what to do.
www.CARIBBEANTRAVELMAG.com

4. The Official Magazine of the Caribbean
Caribbean Travel + Life’s Affordable Caribbean
Will Be Promoted to Millions of Travel
Enthusiasts.
Caribbean Travel + Life
381,000 total readership each issue
3,429,000 total readership annually
CaribbeanTravelMag.com
220,230 Avg. Monthly PVs
76,362 Avg. Monthly UVs
2,642,760 Projected Annual PVs
916,344 Projected Annual UVs
70,000 Opt-in E-mail Subscribers
Source: Paid & Verified Magazine Publisher’s Statement for six
months ended December 31, 2008.
Source: Omniture. Average PVs and UVs based on six –month
average (October 1, 2008-March 20, 2009). Projected PVs and UVs
based on current monthly average numbers.
www.CARIBBEANTRAVELMAG.com

5. The Official Magazine of the Caribbean
The Travel Channel – Reaching 93.4 Million Cable Subscribers
Launched in 1987, the Travel Channel is the only U.S. television network devoted exclusively to travel.
Travel Channel is Ranked #1 with Upscale Travel Channel’s Audience Ages 25-54
Viewers…
In the past 3 years (foreign): 26% more likely to travel
• Who plan to travel
• 53% more likely to use internet travel site
• Who take 1+ foreign round-trip flights
• 50% more likely to spend $6,000+ on foreign vacations
• Who stay 7+ nights in a hotel/resort
• 37% more likely to book an all-inclusive travel package
• Who stay 3+ nights in a foreign hotel/resort
• 36% more likely to travel for vacation
• 30% more likely to use a travel agent
Travel Channel Media
• 26% more likely to spend 15+ nights in hotels in past year
93.4 Million Cable Households
• 17% more likely to own a valid passport
Travelchannel.com
Travel Channel’s video-on-demand (VOD) and
mobile platforms
World Hum (worldhum.com), a leading travel
online blog
Sources: Doublebase 2008, MRI, Base Adults 25-54. Indexed to Total US=100. 2008
Mendelsohn Affluent Study, Base A25-54 HHI 100K who viewed the network in the past
www.CARIBBEANTRAVELMAG.com week; only Ad-supported Cable Networks measured by Nielsen are included.

6. The Official Magazine of the Caribbean
Travel Channel Viewers Visit the Caribbean
Age 25-54 viewers over index the total U.S. in trips to the Caribbean.
250
220
200 191
172 168 165
154 153
150
117
100
50
0
Virgin Barbados Puerto Rico Other Caym an Baham as Jam aica Berm uda
Islands Caribbean Islands
www.CARIBBEANTRAVELMAG.com Source: MRI 2008 Doublebase, Ranks include only Ad-supported Cable Networks, measured by Nielsen.

7. Caribbean Travel + Life’s
Affordable Caribbean TV Schedule The Official Magazine of the Caribbean
Episode One: Episode Seven:
Affordable Barbados Affordable St. Maarten/St. Martin
Airdates: Saturday, June 13 & Sunday, June 14 Airdates: Saturday, July 25 & Sunday, July 26
Episode Two: Episode Eight:
Affordable Bahamas Affordable Turks & Caicos
Airdates: Saturday, June 20 & Sunday, June 21 Airdates: Saturday, August 8 & Sunday, August 9
Episode Three: Episode Nine:
Affordable Cayman Islands Affordable Jamaica
Airdates: Saturday, June 27 & Sunday, June 28 Airdates: Saturday, August 15 & Sunday, August 16
Episode Four: Episode Ten:
Affordable Puerto Rico Affordable Cancun
Airdates: Saturday, July 4 & Sunday, July 5 Airdates: Saturday, August 22 & Sunday, August 23
Episode Five: Episode Eleven:
Affordable British Virgin Islands Affordable Dominican Republic
Airdates: Saturday, July 11 & Sunday, July 12 Airdates: Saturday, August 29 & Sunday, August 30
Episode Six: Episode Twelve:
Affordable Aruba
Affordable St. Lucia
Airdates: Saturday, September 5 & Sunday, September 6
Airdates: Saturday, July 18 & Sunday, July 19
Episode Thirteen:
*Shows and airtimes subject to change. Affordable US Virgin Islands
Airdates: Saturday, September 12 & Sunday, September 13
www.CARIBBEANTRAVELMAG.com

8. The Official Magazine of the Caribbean
Caribbean Travel + Life’s Affordable Caribbean
TV Show Format Sponsorship Opportunities: Billboards
& Bugs, In-Show Promotions and more.
Segment One:
About the Affordable Destination
Segment Two:
Affordable Stays
Segment Three:
Affordable Eats
Segment Four:
Affordable Play
Segment Five:
Affordable Entertainment
Segment Six:
Worth the Splurge
Segment Seven:
What to Know Before You Go
End Credits
Information about Sponsors &
www.CARIBBEANTRAVELMAG.com Caribbean Travel + Life

9. Caribbean Travel + Life’s Affordable Caribbean
Sponsorship Opportunities The Official Magazine of the Caribbean
13 Episodes, Twice a Week – Series TITLE Sponsorship
TV Promotion
• Exclusive in-show promotional mentions as Online Promotion
series title sponsor within TV show content • Inclusion in Affordable Caribbean E-
• Three :30 commercials per show (a total of newsletters sent to 70,000 opt-in
78 airings) subscribers
• 3 additional promotional mentions at • Travel Specials listing & landing page (if
beginning, end and within in-show applicable)
• Billboard & Bug in every show • Online Contests (3 months) with TV, online,
• :30 TV commercial production and print promotion, and a database of
leads afterwards
Online Promotion
• Premium placement on the TV show’s Print Promotion
microsite on CaribbeanTravelMag.com
• Logo inclusion in the print ad campaign
• :15 pre-roll commercial on webisodes for 6
months • 4 full-page ads in Caribbean Travel + Life
• 728x90 banner ad on
CaribbeanTravelMag.com for 6 months Total Investment: $300,000
www.CARIBBEANTRAVELMAG.com

10. Caribbean Travel + Life’s Affordable Caribbean
Sponsorship Opportunities The Official Magazine of the Caribbean
13 Episodes, Twice a Week – Series Sponsorship
TV Promotion
Online Promotion
• Two :30 commercials per show (a total of 52 • Inclusion in Affordable Caribbean E-
airings) newsletters sent to 70,000 opt-in
• TV commercial production subscribers
• Billboard & Bug each episode • Travel Specials listing & landing page (if
• Promotional mention at beginning and end applicable)
of show
Print Promotion
Online Promotion • Logo inclusion in the print ad campaign
• Featured on the TV show’s microsite on • 1 full-page ad in Caribbean Travel + Life
CaribbeanTravelMag.com
• :15 pre-roll commercial on webisodes for 6
months
• 728x90 banner ad on
CaribbeanTravelMag.com for 6 months Total Investment: $185,000
www.CARIBBEANTRAVELMAG.com

11. Caribbean Travel + Life’s Affordable Caribbean
Sponsorship Opportunities The Official Magazine of the Caribbean
One Episode, Airs Twice – Show TITLE Sponsorship
TV Promotion
• Exclusive in-show promotional mentions as Online Promotion
show title sponsor within TV show content • Inclusion in Affordable Caribbean E-
• Two :30 commercials per show (a total of 4 newsletters sent to 70,000 opt-in
airings)
• Promotional mentions at beginning, end and subscribers
throughout the show • Travel Specials listing & landing page (if
• Billboard & Bug in every show applicable)
• :30 TV commercial production • Online Contest (3 months) with TV, online,
and print promotion, and a database of
Online Promotion leads afterwards
• Premium placement on the TV show’s
microsite on CaribbeanTravelMag.com
• :15 pre-roll commercial on webisodes for 6 Print Promotion
months • Logo inclusion in the print ad campaign
• 728x90 banner ad on
CaribbeanTravelMag.com for 6 months • 1 full-page ad in Caribbean Travel + Life
Total Investment: $35,000
www.CARIBBEANTRAVELMAG.com

12. Caribbean Travel + Life’s Affordable Caribbean
Sponsorship Opportunities The Official Magazine of the Caribbean
One Segment, Airs Twice – Segment Sponsorship
TV Promotion
Online Promotion
• One :30 commercial (airs twice)
• Inclusion in one Affordable Caribbean
• Major promotional feature in segment
E-newsletter sent to 70,000 opt-in
• :30 TV commercial production
subscribers
• One Billboard & Bug
Print Promotion
Online Promotion
• Featured on the TV show’s microsite • Logo inclusion in the print ad
on CaribbeanTravelMag.com campaign
• :15 pre-roll commercial on webisodes
for one month
• 728x90 banner ad on
CaribbeanTravelMag.com for one
month Total Investment: $17,000
www.CARIBBEANTRAVELMAG.com

13. Caribbean Travel + Life’s Affordable Caribbean
Marketing Opportunities
Travel Channel Segment + Online Promotion + Resort Footage
TV Promotion High-Definition B-roll Footage
•! Exclusive 3- to 5-minute segment broadcast •! A DVD featuring unedited footage from the
in beautiful, vibrant high-definition on television shoot for use in future marketing/
Caribbean Travel + Life’s Affordable promotional opportunities
Caribbean TV show
•! Stunning, high-definition footage of your
•! Exposure to 93.4 million cable subscribers
nationally on the Travel Channel resort featuring exteriors, interiors, rooms,
aerial views, pools, and any additional
amenities you may wish to highlight
Online Promotion
•! Premium placement of 3- to 5-minute
television segment on Caribbean Travel +
Life’s website (CaribbeanTravelMag.com)
for six months
Total Investment: $9,500 !
•! Access to a targeted audience of more than
75,000 unique monthly visitors on
CaribbeanTravelMag.com
www.CARIBBEANTRAVELMAG.com

14. Barefoot TV Marketing Opportunities
High-Definition B-roll Footage of Your Resort
High-Definition B-roll Footage
•! A DVD featuring 5 to 10 minutes of vibrant, high-definition footage of your resort for use in future
marketing/promotional opportunities
•! Stunning, high-quality footage featuring exteriors, interiors, rooms, aerial views, pools, and any
additional amenities you may wish to highlight at your resort
•! Shot by our professional and experienced video production team
Total Investment: $5,000!
www.CARIBBEANTRAVELMAG.com

15. Caribbean Travel + Life’s Affordable Caribbean
Sponsorship Opportunities The Official Magazine of the Caribbean
À La Carte Marketing Opportunities
Caribbean Spotlight Feature
• A series of :30 videos proceeding commercial breaks that promotes all the destinations in the Caribbean. Includes
video production and air time (one episode, show runs twice).
$10,000
Online Banner Ads on the TV Show’s Microsite on CaribbeanTravelMag.com
• 728x90 Leaderboard
Exclusive or rotating with up to two other marketing partners
$1,000 a month
• 300x250 Upper Square
Exclusive or rotating with up to two other marketing partners
$750 a month
• 300x250 Lower Square
Exclusive or rotating with up to two other marketing partners
$500 a month
Affordable Caribbean E-Newsletter
• Sent to 70,000 opt-in subscribers (includes photo, descriptive copy and link to your web site.)
$1,000 per e-mail
Custom Video Sponsor (two minutes, 30 seconds)
• For use in company’s own marketing purposes (includes B-roll)
$5,000
Sweepstakes/Contests
• An easy way to build leads! You provide the prize, and we do the rest, from building the contest page, to promoting
it, to providing you a database of leads afterwards. Runs for a minimum of 3 months.
$8,000
www.CARIBBEANTRAVELMAG.com

16. The Official Magazine of the Caribbean
Caribbean Travel + Life’s Affordable Caribbean
TV Series on the Travel Channel
Reach people who share a passion for Caribbean
travel on TV, in print and online.
www.CARIBBEANTRAVELMAG.com