User Research on a Shoestring

user research on a shoestring susan teague-rector and erin white vcu libraries, richmond, va

What we'll cover Improving user experience of your (web) product through research before and during your design and development process. Not spending a lot of money. Taking the scary out of usability.

What we'll cover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some context ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Justifying a little research ,[object Object],[object Object],[object Object],[object Object],[object Object]

Let's get in it ,[object Object]

The year: 2009. The goal: redesign.

The plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],original homepage prototypes new homepage

Heatmapping ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Heatmapping: pros and cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

We've done post-launch heatmapping, too.

Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analytics: pros 'n' cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

And now...Usability research. ,[object Object]

User experience: what we're here for or, what is UX?

What smart people say about UX Morville, P. The User Experience Honeycomb Peter Morville gets us thinking about UX as a honeycomb of elements that together can form a positive user experience. We list several UX resources at the end of the presentation, too.

Usability and UX: What's the diff? ,[object Object]

Demystifying usability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

This book rules (and is a fast read) ,[object Object],[object Object],[object Object],[object Object],[object Object],OCLC # 61895021

Goals of usability testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

So let's get crackin' ,[object Object],[object Object],[object Object],[object Object]

Virtual usability testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What do you like about this page?

What do you like about this page? (comments from users) ,[object Object],[object Object],[object Object],[object Object],[object Object]

What do you dislike about this page?

What do you dislike about this page? (comments from users) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What do you dislike about this page? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Changes we incorporated are highlighted.

Virtual usability testing pros and cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Guerrilla testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example intro script ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example questions to ask: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Guerrilla testing pros and cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Microfeedback ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The questions we asked: Any other comments? Love it Like it Indifferent Confused Hate it Ease of use ° ° ° ° ° Content ° ° ° ° ° Layout ° ° ° ° ° Overall ° ° ° ° °

Three months, 268 responses ...and a host of free-text responses (n~=100). Love it Like it Indifferent Confused Hate it Ease of use 93 65 20 21 38 Content 85 75 29 21 25 Layout 92 75 21 19 28 Overall 90 75 18 22 27

Microfeedback pros and cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Remember this slide? ,[object Object],[object Object],[object Object],[object Object],[object Object],OCLC # 61895021

Thanks! and resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The authors Susan Teague-Rector Web Design Project Librarian NCSU Libraries Erin White Web Applications Developer VCU Libraries

User Research on a Shoestring

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to User Research on a Shoestring

Similar to User Research on a Shoestring (20)

More from teaguese

More from teaguese (14)

User Research on a Shoestring