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User Research on a Shoestring

  1. user research on a shoestring susan teague-rector and erin white vcu libraries, richmond, va
  2. What we'll cover Improving user experience of your (web) product through research before and during your design and development process.     Not spending a lot of money.             Taking the scary out of usability.
  3. The year: 2009. The goal: redesign.
  4. Heatmapping results
  5. We've done post-launch heatmapping, too.
  6. Analytics: Urchin
  7. Analytics: Search terms
  8. User experience: what we're here for or, what is UX?
  9. What smart people say about UX Morville, P. The User Experience Honeycomb Peter Morville gets us thinking about UX as a honeycomb of  elements that together can form a positive user experience. We list several UX resources at the end of the presentation, too.
  10. What do you like about this page?
  11. What do you dislike about this page?
  12. The questions we asked: Any other comments?     Love it     Like it     Indifferent     Confused     Hate it Ease of use ° ° ° ° ° Content ° ° ° ° ° Layout ° ° ° ° ° Overall ° ° ° ° °
  13. Three months, 268 responses ...and a host of free-text responses (n~=100).     Love it     Like it     Indifferent     Confused     Hate it Ease of use 93 65 20 21 38 Content 85 75 29 21 25 Layout 92 75 21 19 28 Overall 90 75 18 22 27
  14. The authors Susan Teague-Rector Web Design Project Librarian NCSU Libraries Erin White Web Applications Developer VCU Libraries     
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