Social Media loses its power when we only use it to share our own content. If you want to create new and deeper relationships with potential clients and customers, you've GOT to engage with them.

1. Put the ‘Social’ Back
in Social Media
15 Ideas to
Help You
Connect
Personally
with Your
Network

2. Content Marketing Shock?
 Content Marketing alone isn’t enough anymore:
“Depending on what study you read,
the amount of available web-based
content (the supply) is doubling every
9 to 24 months.”
– Mark Schaefer, BusinessesGrow.com
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3. Automation Kills – Just Stop
 Using your social media
channels solely to
disseminate links to your
content (or anyone
else’s) will doom your
business.
 Automated sharing is
even worse.
StoryBistro.com
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4. Relationships > Content
Without a relationship
to the content creators,
potential audiences
won’t be interested
enough to read, watch
or listen.
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5. The True Power of Social Media
…is in the socializing!
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6. 15 Ways to Be More Social
Deepen
Connections
Create
Customers
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7. 1. Say Thank You When…
 Someone shares your
content
 Someone does something
awesome
 If you want to REALLY stand
out, send a handwritten
thank you. Or see this list of
other creative thank you
ideas: http://list.ly/list/4fi40-plus-ways-to-show-yourcustomers-how-much-youcare
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8. 2. Wish Them Happy Birthday
 Don’t just post "Happy
Birthday" on their FB wall!
Personalize your message.
Or…
 Send a private FB message.
 Use a different social media
channel and post/tag them in
an extended birthday wish.
StoryBistro.com
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9. 3. Congratulate Them
 Did they recently move?
 Get a new job?
 Launch a big project?
 Send a private message
and/or use a public status
update (tag them!).
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10. 4. Saw This and Thought of You
 Share a blog post or article with someone specific.
 Include a short note about why you’re sharing it.
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11. 5. Introduce Two People
 Did someone you know just move to a new area?
Maybe you can introduce to them a friend of yours
who lives there.
 Do you have two peers in the same field who've
never heard of each other?
 Ask yourself every week, which two people do I
know that would really hit it off?
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12. 6. Pay Someone a Compliment
 Sense of humor?
 Sense of style?
 Generous spirit?
 Uber smarts?
 Great smile?
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13. 7. Invite Them to Something
 Individually, privately.
 Could you buy them a coffee?
 Would they join you for a virtual coffee (via Skype
or Google hangout)?
 Is there an event (that someone else is putting on)
that you think they'd enjoy too?
 These invitations should NOT be sales calls.
StoryBistro.com
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14. 8. Be Helpful
When someone specifically
asks for help…
 Take a few moments to
provide an answer (or
point them in a good
direction).
 You can also actively
SEARCH for people asking
questions on most social
media sites and then
provide a (non-salesy)
answer.
 Did you write a blog post
about that specific thing?
Share a link to it.
StoryBistro.com
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15. 9. Ask a Question
 If you’ve Googled it,
and not found what
you’re looking for,
it’s great to let
others help YOU.
StoryBistro.com
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16. 10. Share Someone’s Content
 Retweet
 Repost
 Share across all your social media channels
 Be sure to add a few words about WHY you’re
sharing it
 Be sure to tag the person
StoryBistro.com
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17. 11. Ask for Opinions
 Which image or
mock-up do
folks like best?
 Which day of
the week is
better for your
event?
 Which social
media channel
do they prefer?
There are lots of
opinions out
there – just ASK.
StoryBistro.com
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18. 12. Learn More About Them
 …and comment on what you find
 Spend time on the profiles of those who comment
regularly on your blog posts or social media status
updates.
 Find out if you've got anything in common.
 Follow them on other sites.
 Let them know you notice them, too.
StoryBistro.com
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19. 13. Fess Up, Apologize
 Did you goof? Let
people know.
 If you need to
apologize to
someone
personally, a
private message or
phone call is best.
StoryBistro.com
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20. 14. Host a Virtual Party
 Google Hangouts
on Air
 Twitter Chats
 Facebook Live
 Livestream
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21. 15. Participate in Groups
 Facebook
 LinkedIn
 Google (Communities)
 Twitter (Lists)
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22. Just 10 Minutes a Day…
Entices People to Play!
Storytelling and content
marketing won’t work unless
you have an audience.
Relationships Matter
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23. See StoryBistro In Action
http://facebook.com/storybistro
http://twitter.com/teasilvestre
https://plus.google.com/+TeaSilvestre
http://slideshare.com/teasilvestre
http://StoryBistro.com << Fabulous emails!
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