ALL-IN-1 SOCIAL NEWSROOM PLATFORM EDITORIAL STAFF, CITIZEN JOURNALISTS AND STAFF JOURNALISTS Manage stringers, snitches and secondary sources. TB wants to simplify and reduce time from 5 hours to just 1.5 to research, engage, manage & produce. Increase newsroom productivity. Produce more stories during the day due to greater visibility and analytics. Increased visibility of stories & public sentiment in real-time using a single view. View content with greater authenticity as it shapes over trending social media stories. Roadmap: Role specific mobile apps, dashboard for Newsroom computer system ENPS a new news format with more investment coming in.

1. Social Media Reporting Tool for
Journalism Community
Generic Proposal for commercial R1 (B)
Presented to
MEDIA
CLIENT
Presented by

2. Contents
How we meets your needs
How we helps
Our offer
Key benefits
What makes us different
Solution features summary
Included software platform features
Projected total costs
Appendices
Founders and Contacts

3. Previously…
How TB Primetime Meets your needs
Integrate latest social networks for listening, monitoring and
aggregation into news reporting process.
Digital content management with integrated online newsroom
Target audience using content distribution tools
Increase traffic and online visibility of news stories

4. Previously…
How Tech Backpack helps
Provides
powerful, yet easy to use, hosted
social
newsroom application and specialized services built by
dedicated media professionals, for media professionals. Use TB
Primetime to bring
citizen journalists, student opinions and
public sentiment in front of your journalists and editorial
staff, then measure and report results.

5. Previously…
Our Offer…
Journalism ecosystem starting with
“Primetime”

6. Previously…
Key benefits
Distribute multimedia
Extend reach of journalist body
Reduce research time online
Manage field reporters
Monitor trending public sentiment
Increased visibility and
impact of media coverage
Create podcasts and blogs

7. Previously…
What makes us different
New journalism trends in practice
Search engine friendly technology (SEO)
Web 2.0 channels added at no extra cost
WYSIWUG editor
Message distribution in high volume
Composer targeted to news articles
Social media monitoring and listening
Easy to manage for non-technical journalists

8. Previously…
Solution features summary
Email and track response and projects
Search engine friendly technology (SEO)
Web 2.0 channels added at no extra cost
WYSIWUG editor
Message distribution in high volume
Composer targeted to news articles
Social media monitoring and listening
Easy to manage for non-technical journalists

9. Previously… software platform features
Included
WYSIWYG Web Editing and
Publishing
Online Newsroom Management
Message Distribution &
Tracking
Unlimited Social Monitoring
Source Management & Contacts
RSS Feeds and Syndication
Web Statistics and Reporting
Unlimited External Links
Security and User Management
Meta Data Management
URL sharing and statistics
Unlimited Online Storage
Editorial Calendar and
Scheduling
Reporter Meetings Scheduling
Search Engine Optimization
High-Resolution Image Gallery
Advanced Site Search
Crisis Communications Module
Measurement and Reporting
Social Media Sharing and
Distribution
Feedback Management
(Surveys/Polls)
Manage bibliography
Podcast Management

10. Previously…
Projected total costs
Tech Backpack Primetime - All-in-1 Social Newsroom
1. TB Primetime Licensing (X Users) =
2. Design, Implementation & Training (One time) =
2. Day-time Tech Support (Email, Phone) =
Cost (REQUEST)
1. $ /month
OR $ /year
2. $
3. $ /month
OR $ /year

11. Previously…
Appendix A: What is included
Set-up, Configuration, and Trainings
Implementation includes seamless integration with existing
domain
Training for your journalists and in-house community managers
on TB Primetime operation
Technical Specifications
Agreed number of global licenses
5 GB of storage space per month
Unlimited data transfer per month
Day-time technical support (1 hour response) Day-time
technical support (1 hour response)
Services
Extra Storage
Extra Bandwidth
Price
Add $X per X GB per month
Add $X per X GB per month

12. Previously…
Appendix B: Pre-launch activities
Online Journalism and PR “best practices” consulting – Our online
communications expert will work with you and the Tech Backpack design
team to develop an online Newsroom designed for maximum effectiveness.
Basic online news optimization – Advice on optimization. Organize pages
for effective search engine indexing (Additional organic/natural SEO services
available through our Managed Services upon request).
Site testing – TB’s quality assurance team will perform thorough testing on
all pages and associated functionality across the site.

13. Previously…
Appendix C: Post-launch activities
First 3 months
Online Newsroom optimization – for the first 3 months – A member
of TB’s professional services team will monitor (weekly) client’s online
Newsroom, be available to answer questions and will make
recommendations that will help client increase effectiveness.
Ongoing user training and support – for the first 3 months – TB will
continue to support and train each of client’s based on our consulting
plan.
Consulting Services
Community management and PR strategy
Software support
Price
Add $X per hour
Add $X per hour

14. Appendix D: On-going activities
Entire duration of service contract:
Account manager support
Day-time technical support
User/functionality support

15. Appendix E: Professional services
Our Interactive Technology Consulting
Services include:
Systems Enhancement - to help get clients’
journalism tools to the next level
Application Development - leverage Tech
Backpack’s expertise in building news
and social media specific applications

16. Bonus: Help support future journalists
Funding for
discounts, vouchers, webinars and
internships to students to practice
balanced / Open News initiative

17. Previously…
The Founding Backpackers
Usman Naeem Khokhar
Freelance journalist
Social media strategist
5 years experience in media
Cyclist, swimmer and technophile
Chief Executive Backpacker

18. Previously…
The Founding Backpackers
Zulfiqar Ali Soomro
Web developer
Serial entrepreneur
5 years experience in IT
Globe-trotter, snooker fan
Chief Technology Backpacker

19. Contact Us
Clients may reach us at:
interested in investing:
clients@techbackpack.org
investorrelations@techbackpack.org
Organizations and NGOs interested in sponsoring students may
contact us at: mediarelations@techbackpack.org