1.
Practical Applications of Social Media<br />SocialMediaLeaps.com<br />

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So what is Social Media?<br />

3.
“Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.”<br /> -AvinashKaushik<br /> “Analytics Evangelist”<br /> Google<br />

4.
“Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”<br />Wikipedia<br />(www.wikipedia.org)<br />

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“Social Media is ‘word-of-mouth’ in the web environment.”<br />-Tech Czar, sometime ago over a martini<br />(www.techczar.blog.com)<br />

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“Over 80% of Americans Use Social Media Monthly.”<br />-Forrester, The Broad Reach of Social Technologies 2009<br />

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“2/3 of the global internet population visits social networks.”<br />-Nielsen, Global Faces: Networked Places, 2009<br />

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“Social Media has overtaken adult entertainment and email as the #1 activity on the web.”<br /> -socialnomics, Social Media Blog<br />

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Because Social Media is Changing the Media Landscape<br />“Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.”<br />-Rupert Murdock, Media Mogul<br />

10.
“It’s a people driven economy stupid.”<br />-Eric Qualman, 2009<br />

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“So…What are the trends?”<br />

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Years it took a medium to reach 50 million users…<br />

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38 Years<br />

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13 Years<br />

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4 Years<br />

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3 Years<br />

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“100 Million users in less than 9 months.”<br />

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I-phone Applications hit 1 billion downloads in 9 months<br />

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Every minute- 13 hours of video is uploaded to YouTube.<br />

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It would take a person more than 412 years to view every video on YouTube.<br />

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1,200,000,000<br /> The number of YouTube videos viewed per day.<br />

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13,000,000<br />The number of articles available on Wikipedia.<br />

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4,000,000,000<br /> The number of photos archived on Flicker.com as of June 2009.<br />

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1382%<br />The monthly growth rate of twitter users from January to February 2009.<br />

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27,300,000<br />The average # of “tweets” per day on Twitter.<br />

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5,000,000,000<br />The number of minutes spent on Facebook each day<br />

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“If Facebook were a Country, it would be the 4th most populated in the world, ahead of Japan.”<br />-Mark Zuckerberg<br />

28.
China’s Q-Zone is Larger! (300 MillionUsers)<br />

29.
“Houston…We have a problem.”<br />

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Case Studies<br />

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Case Studies<br />

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Bliss!<br />

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Case Studies<br />

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5<br />

35.
#5 Social Media is Traditional and Personal<br />

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4<br />

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#4 Social Media Builds Market Prominence<br />

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3<br />

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#3 Social Media Builds Relationships<br />

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2<br />

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#2 SEO-Integrated Social Media dramatically improves website ranking.<br />

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1<br />

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#1 Social Media is proven effective<br />

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7<br />

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Customer Service<br />

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6<br />

47.
Thought Leadership<br />

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5<br />

49.
Networking<br />

50.
4<br />

51.
Customer Acquisition<br />

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3<br />

53.
Collaboration<br />

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2<br />

55.
Loyalty Building<br />

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1<br />

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Public Relations<br />

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For More Information<br />Michael C. DeAloia<br />Mdealoia@LNEGroup.com<br />216.212.4067<br />SocialMediaLeaps.com<br />