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Facebook 101 for Business

Facebook 101 for Business. Learn Facebook basics for Business Owners. What you need to know to get your Business Page up and running and Claim your Custom Domain in Facebook

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Facebook 101 for Business

  1. 1. Facebook 101 For Business Jane Dueease Online Marketing Consultant for Local Business @TechJane (Twitter) Make Sure to Post your Facebook Page @ www.Facebook.com/MMbiz
  2. 2. Welcome to Facebook 101 <ul><li>Power of Facebook </li></ul><ul><li>Who is on Facebook </li></ul><ul><li>Strategies for Facebook </li></ul><ul><li>Facebook Changes are Coming </li></ul><ul><li>The Fan Page/ Public Page </li></ul><ul><li>Create a Custom URL </li></ul><ul><li>Facebook Ad’s your cheap source of leads </li></ul><ul><li>Facebook Marketplace – it’s Craigslist 2 </li></ul>
  3. 3. The Power of Facebook <ul><li>400 million active users on a global basis. Six months ago, this was 250m. </li></ul><ul><li>50% of active users log into the site each day. This would mean at least 175m users every 24 hours. </li></ul><ul><li>More than 35m Facebook users update their status each day. </li></ul><ul><li>There are more than 70 translations available on Facebook. </li></ul>
  4. 4. The Power of Facebook <ul><li>More than 65m users access Facebook through mobile-based devices. Users who access Facebook through mobile devices are almost 50% more active than those who don’t. </li></ul><ul><li>More than 700,000 local businesses have active Pages on Facebook. </li></ul><ul><ul><li>www.facebook.com/realestate </li></ul></ul><ul><li>About 70% of Facebook users are outside the USA. </li></ul>
  5. 5. Power of Facebook <ul><li>More than 250 Facebook applications have over a million combined users each month. </li></ul><ul><li>More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month. </li></ul>
  6. 6. Facebook Beats Google March 13, 2010
  7. 7. Who is On Facebook? 400 Million Users 72,000,000 48,000,000 28,000,000 44,000,000 116,000,000 92,000,000
  8. 8. Strategies for Facebook <ul><li>Types of Strategies </li></ul><ul><ul><li>It’s the Focus </li></ul></ul><ul><ul><ul><li>Super Active – hourly/ daily/ weekly </li></ul></ul></ul><ul><ul><ul><li>Example: http://www.facebook.com/sprinkles </li></ul></ul></ul><ul><ul><li>It’s Another Outlet </li></ul></ul><ul><ul><ul><li>Active – weekly/ monthly </li></ul></ul></ul><ul><ul><ul><li>Example: http://www.marketmybizonline.com </li></ul></ul></ul><ul><ul><li>Just getting started/ Placeholder </li></ul></ul><ul><ul><ul><li>Active – monthly </li></ul></ul></ul>
  9. 9. Facebook Strategies <ul><li>Things you need to do: </li></ul><ul><ul><li>Special discounts/ Facebook only offers </li></ul></ul><ul><ul><li>Staff Support: </li></ul></ul><ul><ul><ul><li>Identify a staffer to support or outsource </li></ul></ul></ul><ul><ul><li>Push traffic to your page: </li></ul></ul><ul><ul><ul><li>Ad’s, email, website </li></ul></ul></ul><ul><ul><li>Target Audience </li></ul></ul><ul><ul><ul><li>New and existing clients </li></ul></ul></ul><ul><ul><li>Customize it: </li></ul></ul><ul><ul><ul><li>Custom Landing Pages </li></ul></ul></ul><ul><ul><ul><li>Welcome Pages & More </li></ul></ul></ul>
  10. 10. Facebook Connects
  11. 11. Facebook Is…. Alive & Kicking A Closed Network Powerful A Search Engine Instant Referral Network Global Platform SEO Enabled Completely Customizable Free Mark Zuckerberg
  12. 12. Facebook is…Changing <ul><li>Big Changes (Wednesday – April 21 st ) </li></ul><ul><li>Privacy Changes </li></ul><ul><ul><li>Will see break out of what your friends like and others that like it (two lists) </li></ul></ul><ul><li>Like vs. Be a Fan </li></ul><ul><ul><li>Goodbye “Fan” hello “Like” </li></ul></ul>
  13. 13. The Big Changes <ul><li>Community Pages: </li></ul><ul><ul><li>Group type pages </li></ul></ul><ul><ul><li>Recommended to you based on your profile </li></ul></ul><ul><ul><li>Ex: High School Reunion </li></ul></ul><ul><ul><li>Ex: General Topics Cooking </li></ul></ul>
  14. 14. Even More Changes <ul><li>Tab’s will get skinny </li></ul><ul><ul><li>Changing to 520 from 760 in width </li></ul></ul><ul><li>All boxes must go </li></ul><ul><ul><li>Side boxes are gone – move them to your Tabs </li></ul></ul><ul><li>Facebook Connects </li></ul><ul><ul><li>Single login – to multiple websites. </li></ul></ul>
  15. 15. Facebook Fan/ Business Page <ul><li>Name your page: </li></ul><ul><ul><li>Market My Biz Online </li></ul></ul><ul><ul><li>Online Marketing Austin </li></ul></ul><ul><li>Claim the good stuff! </li></ul><ul><ul><li>www.facebook.com/mmbiz </li></ul></ul><ul><ul><li>www.facebook.com/austinrealestate </li></ul></ul>
  16. 16. Get Your Custom Domain Today <ul><li>Get a custom URL (Domain Name) </li></ul><ul><ul><li>Need 25 Friends </li></ul></ul><ul><ul><li>1) Post your page on facebook.com/mmbiz </li></ul></ul><ul><ul><ul><li>Everyone “Sign-up/ Like” some pages! </li></ul></ul></ul><ul><ul><ul><li>And get your Golden 25 – the social way! </li></ul></ul></ul><ul><ul><li>2) Get your 25 “like’s” </li></ul></ul><ul><ul><li>3) Go to http://www.facebook.com/username/ </li></ul></ul><ul><ul><li> - Make sure to select your Fan Page </li></ul></ul><ul><ul><li>- Create a custom URL </li></ul></ul>
  17. 17. Facebook Page <ul><li>Welcome Page </li></ul>Custom Welcome Page  http://budurl.com/CustomFanPage
  18. 18. My Old Facebook Page
  19. 19. The New Facebook Page <ul><li>Wall Page </li></ul>Custom Banner Custom Avatar http://budurl.com/CustomFanPage
  20. 20. Facebook Ad’s <ul><li>Cheap </li></ul><ul><ul><li>Cost per Impression </li></ul></ul><ul><ul><li>1 million = $60 </li></ul></ul><ul><li>Can target by </li></ul><ul><ul><li>Geographically </li></ul></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Race </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Family </li></ul></ul><ul><ul><li>More… </li></ul></ul><ul><li>Combo of Images & Text </li></ul><ul><li>Can go to Fan Pages or External Sites </li></ul>
  21. 21. Facebook Ad Cost Breakdown <ul><li>326,860 people </li></ul><ul><li>Interested in: </li></ul><ul><ul><li>Business, Business Owner, Entrepreneurship </li></ul></ul><ul><li>Age: 30 – 60 </li></ul><ul><li>Sex: Male and Female </li></ul><ul><li>Location: US </li></ul><ul><li>Cost: .45 x(100k impressions) = $45.00 </li></ul>
  22. 22. Facebook Marketplace <ul><li>http://apps.facebook.com/marketplace/ </li></ul>
  23. 23. Facebook for Business Bootcamp <ul><li>Live Webinar Training! </li></ul><ul><li>Thursday May 20 th & Friday May 21 th , 2010 </li></ul><ul><ul><li>2 – 3:30 pm each day (Central Time) </li></ul></ul><ul><li>Step by Step Training on: </li></ul><ul><ul><li>How to create a Facebook Page </li></ul></ul><ul><ul><li>Claim a custom URL for your page </li></ul></ul><ul><ul><li>Integrate your Twitter Feed, Blog and more! </li></ul></ul><ul><ul><li>How to integrate with Google Analytics. </li></ul></ul><ul><ul><li>Create and upload a Custom Banner </li></ul></ul><ul><ul><li>Add a Email Opt-in Box </li></ul></ul><ul><ul><li>Create a custom Welcome Page </li></ul></ul><ul><ul><li>And so much more… </li></ul></ul>
  24. 24. Facebook For Business Bootcamp <ul><li>What you get! </li></ul><ul><ul><li>Live 2-Part Hands on Training Webinar </li></ul></ul><ul><ul><li>Packed with over 3 hours of Amazing Incredible Content! </li></ul></ul><ul><ul><ul><li>Delivered Live – at your desk – via Webinar </li></ul></ul></ul><ul><ul><ul><li>Copies of all Webinar Recordings – for you to access anytime (24x7) </li></ul></ul></ul><ul><ul><ul><li>Extended Q&A sessions! </li></ul></ul></ul><ul><ul><ul><li>Special Bonus Packages! </li></ul></ul></ul><ul><ul><ul><li>Cost = $127 </li></ul></ul></ul>$297 Value <ul><ul><ul><li>Sign Up Today to Reserve your spot: http://budurl.com/FBboot/ </li></ul></ul></ul>
  25. 25. Working with Market My Biz Online <ul><li>We would love to work with you! </li></ul><ul><li>Speaking & Training </li></ul><ul><ul><li>For groups of 20 or more! </li></ul></ul><ul><li>Online Marketing Consulting for Local Business </li></ul><ul><ul><li>Search Engine Optimization (SEO) </li></ul></ul><ul><ul><li>Search Engine Marketing (SEM) </li></ul></ul><ul><ul><li>Conversion (turning clicks into clients) </li></ul></ul>Email: Jane@MarketMyBizOnline.com Twitter: @TechJane Phone: 512-382-7104 Website: www.MarketMyBizOnline.com