techMAP Story (web)

The story of

Presentation for: story of techMAP
Produced by: Barry Furby, Director techMAP, Shannon Boudjema, Director techMAP
Date: Sept 2010
Version: 5

Join us at:
‘where you evolve us, and we evolve you’
www.wearetechmap.com

1. It has changed how we live, work, play.

2. It has resulted in a media clutter of
information we must now constantly sift
through.
Technology 3. It has shortened our attention span.
happened. 4. It has opened a door to a world of
opportunities.

and it has only just begun.

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The changing face of MAP:

1. Marketing degrees and MBA’s still haven’t caught up

2. The dawn of Entrepreneurs, start ups and small being the new big.

3. Constant monitoring and evolving is required at least monthly.

4. Fragmented market: Gen Z, Gen Y, Gen X, Boomer, Sr. Boomer, Seniors, Centenarians.

5. Coopetition and bartering: skills, knowledge and introductions is the new currency.

6. Rise of Linchpins and the declining need for factory workers.

7. The power of communities has never been more relevant.

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1. There’s a collective global focus
everyone buys into?

2. We collaborate in advancing each other
What happens when: as well as our industry?

3. Geography becomes one of our
greatest advantages?

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You experience the evolution of business.

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techMAP is the real world and online community
techMAP: that pioneers the evolution of business through the
Technology
Marketing
practical application of technology for marketing,
Advertising advertising and PR professionals across multiple
PR sectors.

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This is no longer just about Social Media (or #SMMo)

1. This is the study and practice of applying emerging technology in the Marketing, Advertising and PR industry.

2. This is where we evolve you. Where you evolve us.

3. This is removing the 3rd, 4th and 5th degrees of separation world wide.

4. This is where the top 2% of our industry come to collaborate, debate and evolve.

This is techMAP.

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Delivering on the
brand promise: Community
SocialGO

Mobile Trends, Futurist

techMAP
Focus

Behavioral Science Technology

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Brand Values:
• Our relationships are • We work hard to attract
anchored in a mutual the top 2% in our industry
respect for one another. as well as those aspiring to
the top 2%.

Trust Quality

Law of
Sowing and Passion
Reaping
• We absolutely understand • We are pioneers obsessed
that you always reap more with being part of the
than you sow. team that defines the
evolution of business.

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We attract:
Top 2% Aspiring to be top 2%

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#techMAP Mondays – the core of techMAP

We meet on the first Monday of every
month in cities across the globe to:

1. Discuss

2. Debate

3. Find a collective solution to some of the
biggest unknowns in our industry

…to share freely across our networks to
evolve you and us.

One crowd sourced regional topic. One Monday. One collaborative effort. One shared outcome.

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#techMAPLDN
Crowd sourced topics voted on by our peers. Speakers that meet
techMAP criteria.
Facilitated Q&A, Formal Output for sharing www.

AGENDA:
6:30 – 7:00pm networking
7- 7:10 welcome, W3, 20 minute key note on crowd sourced topic
7:30 – 8:30 Three Facilitated questions w/ 10 minute debates.
8:45 – feedback on event. Close the night.
8:45 – 9:30 drinks & further networking

Tuesday EOD – regional email submissions of topic, solutions and
twitter handles of all participants, video from event

Thursday EOD– global white paper distribution featuring topic and
solutions by city.

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Tier 2 Cities
Tier 1 Cities

Tier 3 Cities
• NOVEMBER 2010 • FEBRUARY 2011 • APRIL 2011

• London • Europe • Growing techMAP
• Calgary • USA globally.
• Amsterdam • Singapore • Why can’t we have
• Brussels • Poland techMAP in 50-100 cities!
• Sao Paulo
• Paris • Buenos Aires
• Munich • Canada
• Australia
• India
• China
• Hong Kong

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12 month vision:
1. have an established best practices guide for using emerging media within Marketing and PR. This will be a virtual library
of material that establishes the bar at it’s rightful place.

2. Have an established global community of people sharing, collaborating and enabling each other and our industry. This
will manifest through our online community and facilitated opportunities.

3. Be a catalyst for entrepreneurs, workpreneurs and their respective success by facilitating Beta programs, book launches,
introductions and similar at our Monday events as well as within our online community.

4. Remove the 4th, 5th and 6th degrees of separation among our industry globally enabling professional and personal
relationships and agendas to thrive regardless of geography.

5. Have a sub set group comprised of 12 people considered to be the top 2% of our industry in each region who meet
quarterly for a sponsored dinner and private key note.

6. Have completed our first annual conference.

7. techMAP book – based on interviews with each regional director.

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What does look like online?

www.wearetechMAP.com & www.community.wearetechmap.com
The online hub for collaboration, discussion, event organisation and all things techMAP.

• We’ve secured as a technical partner who have done a fantastic job in designing & building
the community site.
• We’re talking to various people internationally who will be producing exclusive and market leading content.
• Expect to see: Blogs, Profiles, Event Management, Discussion, Community, Research, White Papers, A Global
Job Board, BETA programs, Practical advice and collaboration to evolve techMAP Globally.
• Can you help? Contact info@wearetechmap.com

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Who’s on Board?
Co-Founders:
Shannon Boudjema - http://uk.linkedin.com/in/shannonboudjema
Barry Furby - http://uk.linkedin.com/in/barryfurby

Director International Community:
Bernie J Mitchell - http://uk.linkedin.com/in/berniejmitchell

Tech Partners:
www.socialgo.com

+ A fantastic team of Regional Directors.

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Questions and Feedback?

Opportunities to join / run / sponsor?

barry@wearetechmap.com

Thank you.
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techMAP Story (web)

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