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Employer Brand During the pandemic

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Employer Brand During the pandemic

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‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪ Alexandra von Muralt‬‬‬‬ @recruITech October 2020
‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪ Alexandra von Muralt‬‬‬‬ alexandravonmuralt@papillo.ch
Chief of Client Happiness • Papillo Consulting
Chalen-Str. 62 • CH-8123 Ebmatingen
avm@papillo.ch • www.papillo.ch
Papillo Consulting - Individuelle Beratung bei Bewerbungs- & Rekrutierungsprozessen
*sent mobile, bitte Schreibfehler verzeihen :) *

‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪ Alexandra von Muralt‬‬‬‬ @recruITech October 2020
‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪ Alexandra von Muralt‬‬‬‬ alexandravonmuralt@papillo.ch
Chief of Client Happiness • Papillo Consulting
Chalen-Str. 62 • CH-8123 Ebmatingen
avm@papillo.ch • www.papillo.ch
Papillo Consulting - Individuelle Beratung bei Bewerbungs- & Rekrutierungsprozessen
*sent mobile, bitte Schreibfehler verzeihen :) *

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Employer Brand During the pandemic

  1. 1. Employer Branding during the Pandemic Masterclass September 29th 2020 Alexandra von Muralt
  2. 2. papillo consulting ➔ founded 2011 ➔ over two hundred projects and clients from three continents ➔ privately owned ➔ focus area: recruiting, employer branding, cv consulting, career advisory ➔ based in Zurich with clients all over Europe ➔ industries: media, IT, manufacturing
  3. 3. Alexandra von Muralt Private Me Urban gardener, Writer, Outdoors in the mountains or water, busy godmother & auntie Zurich Native, worked internationally since 2004, studied in US Today: Working in Switzerland in D/F/E with international clientele age 16 to 60, all genders and cultures Owner, Recruiter, Career Coach @papilloconsulting since 2011 Recruiter/ Talent Acquisition Manager for major companies like Swisscom, Ringier publishing house, 3 Plus TVstation Master in politics, business, post-graduate in business & mediation Mentor @University St. Gallen, Board Member
  4. 4. How do you define Employer Branding?
  5. 5. Employer Branding – your emotional connection
  6. 6. Example: Tesla Please work at Tesla Giga Berlin! It will be great fun!!
  7. 7. Example: Ifolor LinkedIn It's #insideifolor time! We would like to introduce Sören, Business Intelligence Generalist. He is one of those guys who likes numbers pretty much and is able to make them understandable for everyone else. We are lucky to have him in our team! Thanks to Sören Schubert, Boris Baldinger • Storyteller
  8. 8. https://www.linkedin.com /company/ifolor-group/
  9. 9. Components for an outstanding employer branding ★ present yourself as a company in a simple way ★ present your company on the relevant Social Media platforms ★ interact with customers (employees) ★ hire the best people of the market and show their profiles ★ offer knowledge to your clients ★ show work environment in videos and photos, workdays ★ present jobprofiles and employees: let employees speak ★ define your core values ★ present your values online
  10. 10. Employer Branding in the Candidate Experience Journey jobseekers, active and passive first contact via recruiters, reception desk first in-depth contact via recruiters, line managers negotiations, trial day first work day, probation period, work life recruiting
  11. 11. Which are the most challenging factors in employer branding for you?
  12. 12. EB challenges from an international/ Europe based recruiter’s point of view *time/ costs *where to focus on social media *marketing role / HR/ recruiting *long term vs. short term focus current challenges: how to present the current work environment in home- office and present outlook in uncertain times
  13. 13. Recommendations flexibility interaction content subject beyond form
  14. 14. The basics: be authentic
  15. 15. Important Rules of Successful Employer Branding ★ be visible ★ be unique ★ be authentic
  16. 16. Questions?
  17. 17. thank you Alexandra von Muralt papilloconsulting

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