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Social network marketing in the us 2015 2019

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Social networking refers to the act of coming together of groups of people with common interests on social platforms and building relationships with the help of websites and applications. Social media refers to platforms, such as websites and applications, which enable users to participate in social networking activities by creating, sharing, or exchanging information, ideas, and/or pictures/videos. Technavio's analysts forecast social network marketing in the US to grow at a CAGR of 20.11% over the period 2014-2019.

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Social network marketing in the us 2015 2019

  1. 1. Social Network Marketing in the US 2015-2019 www.technavio.com enquiry@technavio.com
  2. 2. USA – CANADA – UK – CHINA – INDIA Social Network Marketing in the US 2015-2019 The report discusses the following in-depth: • Market Size and Forecast • Market Segmentation • Buying Criteria • Vendor Landscape • Business Segmentation • Geographical Segmentation For more information on the Social Network Marketing in the US 2015-2019, please mail us at enquiry@technavio.com
  3. 3. USA – CANADA – UK – CHINA – INDIA Key Trends Technavio’s Senior Analyst says, “Every company has a limited marketing budget, which is split across various mediums, and marketing budgets are allocated based on their reach and efficacy. With limited budgets and growing expenses, brands have cut down their spending on advertising on traditional mediums, such as TVs, newspapers, and outdoor advertising. Also, advertising on traditional mediums is expensive compared to online platforms. So, most of the small companies and start-ups opt for online advertising.” • Social networking refers to the act of coming together of groups of people with common interests on social platforms and building relationships with the help of websites and applications. Social media refers to platforms, such as websites and applications, which enable users to participate in social networking activities by creating, sharing, or exchanging information, ideas, and/or pictures/videos. • Technavio's analysts forecast social network marketing in the US to grow at a CAGR of 20.11% over the period 2014-2019.
  4. 4. • Understanding the key drivers influencing the market • Understanding the challenges faced by the market • Activities of various stakeholders involved • Key focus areas for the vendors • Major trends that will shape the future of this market • Vendor landscape and trajectory of the market • Conclusion Scope of The Report A detailed analysis of each market driver, challenge and trend is available in our report: Social Network Marketing in the US 2015-2019 USA – CANADA – UK – CHINA – INDIA
  5. 5. USA – CANADA – UK – CHINA – INDIA Vendors To understand the vendor landscape and for a full list of vendors view our report: Social Network Marketing in the US 2015-2019 Facebook Google Instagram Facebook, founded in 2004, is headquartered in Menlo Park, California, US. It is an online social networking company connecting millions of users. It also helps brand marketers and SMBs to increase sales and brand awareness. Google was incorporated in 1998 and is headquartered in Mountain View, California, US. Google is a global technology company that builds various products, and at the same time, provides various services for organizing information. Instagram was founded in 2010 and is headquartered in San Francisco. The company is a US-based social networking website that enables users to share a series of pictures and videos on the online platform. The company also allows the user to take a picture or video and helps to choose a filter to transform the picture and thereby post to Instagram.
  6. 6. USA – CANADA – UK – CHINA – INDIA Market Landscape • Nowadays, users do not visit social networking platforms just to connect with people, but also to gather updates and news. • Marketing is likely to evolve in the coming years and is expected to undergo a fundamental change. • Digital and mobile platforms will be the key driving factors for this change. • The investments by leading brands in digital marketing are paying off in the form of improved customer experience. • Social media is used mainly for creating leads. Once a target audience is identified, the campaign should direct it to the shopping website. • It is important to use a particular set of social networking sites based on the nature of the target audience. • In the US, millennials play a vital role in the adoption of social media marketing.
  7. 7. USA – CANADA – UK – CHINA – INDIA Key Buying Criteria Parameter Details Cost The cost incurred by a user who is using a social media platform for marketing should be economical. Reach The target audience a particular social networking site can reach to should be substantial. Measuring Standards The social networking site must be able to provide statistics to measure the effectiveness of a marketing campaign. User Base The number of active users in a given social networking site should be large.
  8. 8. • Growth Forecasts? • Market Analysis? • Revenue Forecasts? • Regional and Country level Analysis? • Competitive Structure? • Emerging Trends? • Vendor Landscape? • Other? What Would You Like to Learn From Technavio? Social Network Marketing in the US 2015-2019 Let us identify your needs. We would love to hear more!
  9. 9. USA – CANADA – UK – CHINA – INDIA Our Report Covers: Market Scenarios, Vendor landscape & Industry Road Maps. You have the Option to Customize Reports & Access Analysts on every Report Purchase. Purchasing this report? For media enquiries, please drop us a mail at media@technavio.com We’ll include an hour with our analysts to discuss the report findings. For free.
  10. 10. USA – CANADA – UK – CHINA – INDIA Access the Report USA – CANADA – UK – CHINA – INDIA India: An Overview USA – CANADA – UK – CHINA – INDIA About Us USA – CANADA – UK – CHINA – INDIA Thank You! North America Chicago, USA Phone: +1 630 333 9501 Fax: +1 630 833 2171 Europe London, United Kingdom Phone: +44 208 123 1770 Fax: +44 845 280 2825 Asia Bangalore, India Phone: +91 934 254 0560 Fax: +91 80 4080 6070 DISCLAIMER This presentation is intended solely for showcasing Infiniti’s research capabilities. All information contained within this presentation has been randomized and should not be used for any kind of analysis and/or for decision making purpose. All trademarks and copyrights remain the sole ownership of their rightful owners/licensees. In no event shall Infiniti Research have any liability to any party for special, incidental, tort, or consequential damages arising out of or in connection with this report, even if Infiniti Research has been advised of the possibility of such damages. Copyright ©2013 Infiniti Research Limited. All Rights Reserved. Reproduction without written permission is completely forbidden. NOT FOR FURTHER DISTRIBUTION

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