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There’s not many CEOs I admire as much as MailChimp Co-
founder Ben Chestnut. I keep reminding myself of his 5 RULES
FOR A...
There’s not many CEOs I admire as much as MailChimp Co-
founder Ben Chestnut. I keep reminding myself of his 5 RULES
FOR A...
There’s not many CEOs I admire as much as MailChimp Co-
founder Ben Chestnut. I keep reminding myself of his 5 RULES
FOR A...
There’s not many CEOs I admire as much as MailChimp Co-
founder Ben Chestnut. I keep reminding myself of his 5 RULES
FOR A...
There’s not many CEOs I admire as much as MailChimp Co-
founder Ben Chestnut. I keep reminding myself of his 5 RULES
FOR A...
There’s not many CEOs I admire as much as MailChimp Co-
founder Ben Chestnut. I keep reminding myself of his 5 RULES
FOR A...
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Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]
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Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]

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Conférence 2/05 : Les marques au défi du contenu social retransmise en 3 vidéos

L’objectif de la conférence est de baliser la réflexion sur les clés de compréhension de ces réseaux en 2017 en termes de content branding et marketing.

Avec des questions comme :

Comment produire du contenu pertinent et attrayant dans un monde où les utilisateurs ont pris le pouvoir ?
Quelle importance tactique donner au contenu vidéo, devenu omniprésent ?
Comment capter l’attention alors que les utilisateurs sont devenus eux-mêmes des producteurs de contenu capables de drainer une audience considérable ?
Comment convertir effectivement ?
Comment organiser son équipe marketing pour relever ces défis majeurs ?

Publié dans : Médias sociaux
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Cédric Rainotte - Maximizing the Digital Video Opportunity [Partie 1]

  1. 1. Go to the restroom,finish your call & catch some drinks/sandwiches,show will start in...
  2. 2. There’s not many CEOs I admire as much as MailChimp Co- founder Ben Chestnut. I keep reminding myself of his 5 RULES FOR A CREATIVE CULTURE:
  3. 3. There’s not many CEOs I admire as much as MailChimp Co- founder Ben Chestnut. I keep reminding myself of his 5 RULES FOR A CREATIVE CULTURE: 1. Avoid rules. Avoid order. Don’t just embrace chaos, but create a little bit of it. Constant change, from the top-down, keeps people nimble and flexible (and shows that you want constant change).
  4. 4. There’s not many CEOs I admire as much as MailChimp Co- founder Ben Chestnut. I keep reminding myself of his 5 RULES FOR A CREATIVE CULTURE: 1. Avoid rules. Avoid order. Don’t just embrace chaos, but create a little bit of it. Constant change, from the top-down, keeps people nimble and flexible (and shows that you want constant change). 2. Give yourself and your team permission to be creative. Permission to try something new, permission to fail, permission to embarrass yourself, permission to have crazy ideas.
  5. 5. There’s not many CEOs I admire as much as MailChimp Co- founder Ben Chestnut. I keep reminding myself of his 5 RULES FOR A CREATIVE CULTURE: 1. Avoid rules. Avoid order. Don’t just embrace chaos, but create a little bit of it. Constant change, from the top-down, keeps people nimble and flexible (and shows that you want constant change). 2. Give yourself and your team permission to be creative. Permission to try something new, permission to fail, permission to embarrass yourself, permission to have crazy ideas. 3. Hire weird people. Not just the tattoo’d and pierced-in- strange-places kind, but people from outside your industry who would approach problems in different ways than you and your normal competitors.
  6. 6. There’s not many CEOs I admire as much as MailChimp Co- founder Ben Chestnut. I keep reminding myself of his 5 RULES FOR A CREATIVE CULTURE: 1. Avoid rules. Avoid order. Don’t just embrace chaos, but create a little bit of it. Constant change, from the top-down, keeps people nimble and flexible (and shows that you want constant change). 2. Give yourself and your team permission to be creative. Permission to try something new, permission to fail, permission to embarrass yourself, permission to have crazy ideas. 3. Hire weird people. Not just the tattoo’d and pierced-in- strange-places kind, but people from outside your industry who would approach problems in different ways than you and your normal competitors. 4. Meetings are a necessary evil, but you can avoid the conference room and meet people in the halls, the water cooler, or their desks. Make meetings less about delegation and task management and more about cross-pollination of ideas (especially the weird ideas).This is a lot harder than centralized, top-down meetings. But this is your job — deal with it.
  7. 7. There’s not many CEOs I admire as much as MailChimp Co- founder Ben Chestnut. I keep reminding myself of his 5 RULES FOR A CREATIVE CULTURE: 1. Avoid rules. Avoid order. Don’t just embrace chaos, but create a little bit of it. Constant change, from the top-down, keeps people nimble and flexible (and shows that you want constant change). 2. Give yourself and your team permission to be creative. Permission to try something new, permission to fail, permission to embarrass yourself, permission to have crazy ideas. 3. Hire weird people. Not just the tattoo’d and pierced-in- strange-places kind, but people from outside your industry who would approach problems in different ways than you and your normal competitors. 4. Meetings are a necessary evil, but you can avoid the conference room and meet people in the halls, the water cooler, or their desks. Make meetings less about delegation and task management and more about cross-pollination of ideas (especially the weird ideas).This is a lot harder than centralized, top-down meetings. But this is your job — deal with it. 5. Structure your company to be flexible. Creativity is often spontaneous, so the whole company needs to be able to pivot quickly and execute on them (see #1).
  8. 8. Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. #D-10A15
  9. 9. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  10. 10. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Maximizing the Digital Video Opportunity FacebookVideo Ads, Periscope,Youtube,Vine, Facebook Live Mention,… Digital video gives marketers an opportunity to tell great stories with precision and fewer wasted impressions, but with that comes new challenges. Why video advertising is dominating digital? What’s a video view? Which tactics for DigitalVideo Advertising? What is the futur of DigitalVideo? What about the psychology of online sharing? How to engage and persuade people through storytelling? Any considerations for maximizing digital video ad investments?… Together through various figures and successful cases from around the world, we will try to provide answers to these questions ...
  11. 11. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Maximizing the Digital Video Opportunity FacebookVideo Ads, Periscope,Youtube,Vine, Facebook Live Mention,… Digital video gives marketers an opportunity to tell great stories with precision and fewer wasted impressions, but with that comes new challenges. Why video advertising is dominating digital? What’s a video view? Which tactics for DigitalVideo Advertising? What is the futur of DigitalVideo? What about the psychology of online sharing? How to engage and persuade people through storytelling? Any considerations for maximizing digital video ad investments?… Together through various figures and successful cases from around the world, we will try to provide answers to these questions ...
  12. 12. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Maximizing the Digital Video Opportunity FacebookVideo Ads, Periscope,Youtube,Vine, Facebook Live Mention,… Digital video gives marketers an opportunity to tell great stories with precision and fewer wasted impressions, but with that comes new challenges. Why video advertising is dominating digital? What’s a video view? Which tactics for DigitalVideo Advertising? What is the futur of DigitalVideo? What about the psychology of online sharing? How to engage and persuade people through storytelling? Any considerations for maximizing digital video ad investments?… Together through various figures and successful cases from around the world, we will try to provide answers to these questions ...
  13. 13. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Maximizing the Digital Video Opportunity FacebookVideo Ads, Periscope,Youtube,Vine, Facebook Live Mention,… Digital video gives marketers an opportunity to tell great stories with precision and fewer wasted impressions, but with that comes new challenges. Why video advertising is dominating digital? What’s a video view? Which tactics for DigitalVideo Advertising? What is the futur of DigitalVideo? What about the psychology of online sharing? How to engage and persuade people through storytelling? Any considerations for maximizing digital video ad investments?… Together through various figures and successful cases from around the world, we will try to provide answers to these questions ...
  14. 14. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Maximizing the Digital Video Opportunity FacebookVideo Ads, Periscope,Youtube,Vine, Facebook Live Mention,… Digital video gives marketers an opportunity to tell great stories with precision and fewer wasted impressions, but with that comes new challenges. Why video advertising is dominating digital? What’s a video view? Which tactics for DigitalVideo Advertising? What is the futur of DigitalVideo? What about the psychology of online sharing? How to engage and persuade people through storytelling? Any considerations for maximizing digital video ad investments?… Together through various figures and successful cases from around the world, we will try to provide answers to these questions ...
  15. 15. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Maximizing the Digital Video Opportunity FacebookVideo Ads, Periscope,Youtube,Vine, Facebook Live Mention,… Digital video gives marketers an opportunity to tell great stories with precision and fewer wasted impressions, but with that comes new challenges. Why video advertising is dominating digital? What’s a video view? Which tactics for DigitalVideo Advertising? What is the futur of DigitalVideo? What about the psychology of online sharing? How to engage and persuade people through storytelling? Any considerations for maximizing digital video ad investments?… Together through various figures and successful cases from around the world, we will try to provide answers to these questions ...
  16. 16. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Maximizing the Digital Video Opportunity FacebookVideo Ads, Periscope,Youtube,Vine, Facebook Live Mention,… Digital video gives marketers an opportunity to tell great stories with precision and fewer wasted impressions, but with that comes new challenges. Why video advertising is dominating digital? What’s a video view? Which tactics for DigitalVideo Advertising? What is the futur of DigitalVideo? What about the psychology of online sharing? How to engage and persuade people through storytelling? Any considerations for maximizing digital video ad investments?… Together through various figures and successful cases from around the world, we will try to provide answers to these questions ...
  17. 17. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Maximizing the Digital Video Opportunity FacebookVideo Ads, Periscope,Youtube,Vine, Facebook Live Mention,… Digital video gives marketers an opportunity to tell great stories with precision and fewer wasted impressions, but with that comes new challenges. Why video advertising is dominating digital? What’s a video view? Which tactics for DigitalVideo Advertising? What is the futur of DigitalVideo? What about the psychology of online sharing? How to engage and persuade people through storytelling? Any considerations for maximizing digital video ad investments?… Together through various figures and successful cases from around the world, we will try to provide answers to these questions ...
  18. 18. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Maximizing the Digital Video Opportunity FacebookVideo Ads, Periscope,Youtube,Vine, Facebook Live Mention,… Digital video gives marketers an opportunity to tell great stories with precision and fewer wasted impressions, but with that comes new challenges. Why video advertising is dominating digital? What’s a video view? Which tactics for DigitalVideo Advertising? What is the futur of DigitalVideo? What about the psychology of online sharing? How to engage and persuade people through storytelling? Any considerations for maximizing digital video ad investments?… Together through various figures and successful cases from around the world, we will try to provide answers to these questions ...
  19. 19. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Maximizing the Digital Video Opportunity FacebookVideo Ads, Periscope,Youtube,Vine, Facebook Live Mention,… Digital video gives marketers an opportunity to tell great stories with precision and fewer wasted impressions, but with that comes new challenges. Why video advertising is dominating digital? What’s a video view? Which tactics for DigitalVideo Advertising? What is the futur of DigitalVideo? What about the psychology of online sharing? How to engage and persuade people through storytelling? Any considerations for maximizing digital video ad investments?… Together through various figures and successful cases from around the world, we will try to provide answers to these questions ...
  20. 20. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Maximizing the Digital Video Opportunity FacebookVideo Ads, Periscope,Youtube,Vine, Facebook Live Mention,… Digital video gives marketers an opportunity to tell great stories with precision and fewer wasted impressions, but with that comes new challenges. Why video advertising is dominating digital? What’s a video view? Which tactics for DigitalVideo Advertising? What is the futur of DigitalVideo? What about the psychology of online sharing? How to engage and persuade people through storytelling? Any considerations for maximizing digital video ad investments?… Together through various figures and successful cases from around the world, we will try to provide answers to these questions ...
  21. 21. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  22. 22. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  23. 23. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Digital Videois all about Creation!
  24. 24. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Digital Videois all about Creation!
  25. 25. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Digital Videois all about Creation! Happiness, Exhilaration, Amazement, Inspiration, Hilarity, Contempt, Disgust, Sadness, Warmth,… When a content taps our fundamental emotions there is a big chance we will share it and this is how it become viral.
  26. 26. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  27. 27. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  28. 28. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. "Like it or not, the ad industry's traditional approach to a story arc— beginning, middle, and end in a 30-second spot—is a thing of the past."
  29. 29. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  30. 30. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  31. 31. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. #1 - Redefine what it means for a video to go viral "Success onYouTube is a lot like success in the music industry: It's not about one-hit wonders. It's about finding a sustainable audience that jumps at every new song you release"
  32. 32. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. #1 - Redefine what it means for a video to go viral "Success onYouTube is a lot like success in the music industry: It's not about one-hit wonders. It's about finding a sustainable audience that jumps at every new song you release" #2 - Treat "user experience" as a mind-set, not a department "Watching a video in a studio with high-end audio equipment and then comparing the sound on laptop speakers. Consider reviewing your work on your smartphone with $5 headphones, while riding the bus. Would you still watch it? »
  33. 33. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. #1 - Redefine what it means for a video to go viral "Success onYouTube is a lot like success in the music industry: It's not about one-hit wonders. It's about finding a sustainable audience that jumps at every new song you release" #2 - Treat "user experience" as a mind-set, not a department "Watching a video in a studio with high-end audio equipment and then comparing the sound on laptop speakers. Consider reviewing your work on your smartphone with $5 headphones, while riding the bus. Would you still watch it? » #3 - Engage fans in a two-way dialogue (don't turn off YouTube comments) "Talk about comments as a sources of inspiration—not sources of frustration.Thinks of your audience as your "boss," guiding your content creation and giving you ideas »
  34. 34. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. #1 - Redefine what it means for a video to go viral "Success onYouTube is a lot like success in the music industry: It's not about one-hit wonders. It's about finding a sustainable audience that jumps at every new song you release" #2 - Treat "user experience" as a mind-set, not a department "Watching a video in a studio with high-end audio equipment and then comparing the sound on laptop speakers. Consider reviewing your work on your smartphone with $5 headphones, while riding the bus. Would you still watch it? » #3 - Engage fans in a two-way dialogue (don't turn off YouTube comments) "Talk about comments as a sources of inspiration—not sources of frustration.Thinks of your audience as your "boss," guiding your content creation and giving you ideas » #4 - Evolve your digital storytelling from a strict story arc to a never-ending story "Rather than telling one story in one video and uploading it once onYouTube, David Droga encourages brands and creatives to tell stories that can't be contained."
  35. 35. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  36. 36. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  37. 37. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Wanna see some remarkable cases?…
  38. 38. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Wanna see some remarkable cases?… - BEST USAGE OF STORYTELLING;
  39. 39. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Wanna see some remarkable cases?… - BEST USAGE OF STORYTELLING;
  40. 40. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Wanna see some remarkable cases?… - BEST USAGE OF STORYTELLING;
  41. 41. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Wanna see some remarkable cases?… - BEST USAGE OF STORYTELLING;
  42. 42. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Wanna see some remarkable cases?… - BEST USAGE OF STORYTELLING; - BEST USAGE OF YOUTUBE PRE-ROLL;
  43. 43. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Wanna see some remarkable cases?… - BEST USAGE OF STORYTELLING; - BEST USAGE OF YOUTUBE PRE-ROLL;
  44. 44. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Wanna see some remarkable cases?… - BEST USAGE OF STORYTELLING; - BEST USAGE OF YOUTUBE PRE-ROLL;
  45. 45. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Wanna see some remarkable cases?… - BEST USAGE OF STORYTELLING; - BEST USAGE OF YOUTUBE PRE-ROLL; - BEST USAGE OF « SKIP THIS ADS »;
  46. 46. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Wanna see some remarkable cases?… - BEST USAGE OF STORYTELLING; - BEST USAGE OF YOUTUBE PRE-ROLL; - BEST USAGE OF « SKIP THIS ADS »;
  47. 47. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Wanna see some remarkable cases?… - BEST USAGE OF STORYTELLING; - BEST USAGE OF YOUTUBE PRE-ROLL; - BEST USAGE OF « SKIP THIS ADS »;
  48. 48. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Wanna see some remarkable cases?… - BEST USAGE OF STORYTELLING; - BEST USAGE OF YOUTUBE PRE-ROLL; - BEST USAGE OF « SKIP THIS ADS »;
  49. 49. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Wanna see some remarkable cases?… - BEST USAGE OF STORYTELLING; - BEST USAGE OF YOUTUBE PRE-ROLL; - BEST USAGE OF « SKIP THIS ADS »;
  50. 50. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Wanna see some remarkable cases?… - BEST USAGE OF STORYTELLING; - BEST USAGE OF YOUTUBE PRE-ROLL; - BEST USAGE OF « SKIP THIS ADS »; - BEST USAGE OF FACEBOOK VIDEO ADS
  51. 51. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Wanna see some remarkable cases?… - BEST USAGE OF STORYTELLING; - BEST USAGE OF YOUTUBE PRE-ROLL; - BEST USAGE OF « SKIP THIS ADS »; - BEST USAGE OF FACEBOOK VIDEO ADS
  52. 52. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Wanna see some remarkable cases?… - BEST USAGE OF STORYTELLING; - BEST USAGE OF YOUTUBE PRE-ROLL; - BEST USAGE OF « SKIP THIS ADS »; - BEST USAGE OF FACEBOOK VIDEO ADS
  53. 53. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Wanna see some remarkable cases?… - BEST USAGE OF STORYTELLING; - BEST USAGE OF YOUTUBE PRE-ROLL; - BEST USAGE OF « SKIP THIS ADS »; - BEST USAGE OF FACEBOOK VIDEO ADS
  54. 54. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Wanna see some remarkable cases?… - BEST USAGE OF STORYTELLING; - BEST USAGE OF YOUTUBE PRE-ROLL; - BEST USAGE OF « SKIP THIS ADS »; - BEST USAGE OF FACEBOOK VIDEO ADS TAKEAWAY
  55. 55. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Wanna see some remarkable cases?… - BEST USAGE OF STORYTELLING; - BEST USAGE OF YOUTUBE PRE-ROLL; - BEST USAGE OF « SKIP THIS ADS »; - BEST USAGE OF FACEBOOK VIDEO ADS TAKEAWAY SOURCE: Gregory Pouy I Marketing Artisan in a Digital Age - Digital Strategist, B2B Blogger, Marketing Author, Speaker,Teacher at LaMercatique
  56. 56. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  57. 57. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 5 THINGS YOU SHOULD REMEMBER WHEN IT COMES TO VIDEO.
  58. 58. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 5 THINGS YOU SHOULD REMEMBER WHEN IT COMES TO VIDEO.
  59. 59. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 5 THINGS YOU SHOULD REMEMBER WHEN IT COMES TO VIDEO. YOUR LOGO (NOTTOO BIG)
  60. 60. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 5 THINGS YOU SHOULD REMEMBER WHEN IT COMES TO VIDEO. YOUR LOGO (NOTTOO BIG) GENERATE EMOTION (FAST)
  61. 61. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 5 THINGS YOU SHOULD REMEMBER WHEN IT COMES TO VIDEO. YOUR LOGO (NOTTOO BIG) GENERATE EMOTION (FAST) CREATE A ROLLER COASTER OF EMOTIONS
  62. 62. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 5 THINGS YOU SHOULD REMEMBER WHEN IT COMES TO VIDEO. YOUR LOGO (NOTTOO BIG) GENERATE EMOTION (FAST) CREATE A ROLLER COASTER OF EMOTIONS RESPECT CULTURAL DIFFERENCES
  63. 63. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 5 THINGS YOU SHOULD REMEMBER WHEN IT COMES TO VIDEO. YOUR LOGO (NOTTOO BIG) GENERATE EMOTION (FAST) CREATE A ROLLER COASTER OF EMOTIONS RESPECT CULTURAL DIFFERENCES INFLUENCERS & MEDIA BUYING
  64. 64. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 5 THINGS YOU SHOULD REMEMBER WHEN IT COMES TO VIDEO.
  65. 65. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 5 THINGS YOU SHOULD REMEMBER WHEN IT COMES TO VIDEO. • CREATE CONTENT FOR TARGETED VERTICAL COMMUNITIES AND NOT FOR “EVERYONE
  66. 66. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 5 THINGS YOU SHOULD REMEMBER WHEN IT COMES TO VIDEO. • CREATE CONTENT FOR TARGETED VERTICAL COMMUNITIES AND NOT FOR “EVERYONE • FINDYOUR SPOTTHAT IS NOT OVER-CROWDED - Build something 100 people love,! not something 1 million people kind of like! “ ’’Brian Chesky – founder of Airbnb
  67. 67. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 5 THINGS YOU SHOULD REMEMBER WHEN IT COMES TO VIDEO. • CREATE CONTENT FOR TARGETED VERTICAL COMMUNITIES AND NOT FOR “EVERYONE • FINDYOUR SPOTTHAT IS NOT OVER-CROWDED - Build something 100 people love,! not something 1 million people kind of like! “ ’’Brian Chesky – founder of Airbnb • AND IFYOU WANTTO GROW BIGGERYOU’D BETTER INVEST IN MEDIA EVEN WITH “THE BEST IDEA” (we will go back on this later…).
  68. 68. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 5 THINGS YOU SHOULD REMEMBER WHEN IT COMES TO VIDEO.
  69. 69. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  70. 70. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. As you can see, people can be highly creative with Digital Video Ads & they become more and more creative with the rise of Social Media Video Marketing. Let’s go through all the major video platforms on social media, includingYoutube, Facebook video,…
  71. 71. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  72. 72. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. If you’re in the business of making online content,
  73. 73. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. If you’re in the business of making online content, (which, I might add, you all ARE),
  74. 74. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. If you’re in the business of making online content, (which, I might add, you all ARE), You have to understand that video is one of your most POWERFULL tools.
  75. 75. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  76. 76. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  77. 77. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Whether it’s on: FACEBOOK or SNAPCHAT or YOUTUBE or TWITTER…
  78. 78. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Whether it’s on: FACEBOOK or SNAPCHAT or YOUTUBE or TWITTER… The content you need to be producing is video
  79. 79. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Whether it’s on: FACEBOOK or SNAPCHAT or YOUTUBE or TWITTER… The content you need to be producing is video But things are shifting, like they always do.
  80. 80. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Whether it’s on: FACEBOOK or SNAPCHAT or YOUTUBE or TWITTER… The content you need to be producing is video But things are shifting, like they always do. And you can’t attack internet video the same way you did two years ago.
  81. 81. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Whether it’s on: FACEBOOK or SNAPCHAT or YOUTUBE or TWITTER… The content you need to be producing is video But things are shifting, like they always do. And you can’t attack internet video the same way you did two years ago.
  82. 82. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  83. 83. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  84. 84. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. So let’s go through this helpful guide on HOW TO DO VIDEO RIGHT ON SOCIAL.
  85. 85. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. So let’s go through this helpful guide on HOW TO DO VIDEO RIGHT ON SOCIAL.
  86. 86. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  87. 87. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  88. 88. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. YOUTUBE IS A LIBRAIRY OF CONTENT.
  89. 89. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. YOUTUBE IS A LIBRAIRY OF CONTENT. Established: February 14, 2005
  90. 90. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. YOUTUBE IS A LIBRAIRY OF CONTENT. Established: February 14, 2005 300 hours worth of video content are pushed to YouTube every minute… EVERY MINUTE!
  91. 91. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. YOUTUBE IS A LIBRAIRY OF CONTENT. Established: February 14, 2005 300 hours worth of video content are pushed to YouTube every minute… EVERY MINUTE! It’s the standard.
  92. 92. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. YOUTUBE IS A LIBRAIRY OF CONTENT. Established: February 14, 2005 300 hours worth of video content are pushed to YouTube every minute… EVERY MINUTE! It’s the standard.
  93. 93. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  94. 94. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. But being the standard means it’s crowded and noisy.
  95. 95. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. But being the standard means it’s crowded and noisy. AND when you compare to FACEBOOK’S 4 BILLION views a day, it’s finally got a real competitor.
  96. 96. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. But being the standard means it’s crowded and noisy. AND when you compare to FACEBOOK’S 4 BILLION views a day, it’s finally got a real competitor. Especially when you start talking about targeting capabilities against consumer data.
  97. 97. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. But being the standard means it’s crowded and noisy. AND when you compare to FACEBOOK’S 4 BILLION views a day, it’s finally got a real competitor. Especially when you start talking about targeting capabilities against consumer data. Because when it come to data, we know who’s winning there. That’s right. FACEBOOK.
  98. 98. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  99. 99. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  100. 100. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. FACEBOOK IS GOOD AT EVERYTHING! (Smart, Shareable + Personal) Established: February 4, 2004
  101. 101. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. FACEBOOK IS GOOD AT EVERYTHING! (Smart, Shareable + Personal) Established: February 4, 2004 Facebook video has become the best way to reach fans at scale.
  102. 102. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. FACEBOOK IS GOOD AT EVERYTHING! (Smart, Shareable + Personal) Established: February 4, 2004 Facebook video has become the best way to reach fans at scale.
  103. 103. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. FACEBOOK IS GOOD AT EVERYTHING! (Smart, Shareable + Personal) Established: February 4, 2004 Facebook video has become the best way to reach fans at scale. Now, I’m not talking about putting something onYoutube and linking out to it on Facebook.
  104. 104. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. FACEBOOK IS GOOD AT EVERYTHING! (Smart, Shareable + Personal) Established: February 4, 2004 Facebook video has become the best way to reach fans at scale. Now, I’m not talking about putting something onYoutube and linking out to it on Facebook. I’m talking about natively posting video content directly to Facebook.
  105. 105. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. FACEBOOK IS GOOD AT EVERYTHING! (Smart, Shareable + Personal) Established: February 4, 2004 Facebook video has become the best way to reach fans at scale. Now, I’m not talking about putting something onYoutube and linking out to it on Facebook. I’m talking about natively posting video content directly to Facebook.
  106. 106. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  107. 107. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. WHY?!
  108. 108. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. WHY?! Because right now, Facebook is making a play to become a video platform…
  109. 109. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. WHY?! Because right now, Facebook is making a play to become a video platform… and that means Facebook’s Newsfeed algorithm is placing an enormous amount of weight on videos (which translates into organic reach).
  110. 110. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. WHY?! Because right now, Facebook is making a play to become a video platform… and that means Facebook’s Newsfeed algorithm is placing an enormous amount of weight on videos (which translates into organic reach). Couple that with their new video ad products for sales and direct response…
  111. 111. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. WHY?! Because right now, Facebook is making a play to become a video platform… and that means Facebook’s Newsfeed algorithm is placing an enormous amount of weight on videos (which translates into organic reach). Couple that with their new video ad products for sales and direct response…
  112. 112. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  113. 113. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  114. 114. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. And you have some serious reason to spend some real money on video content for Facebook.
  115. 115. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. And you have some serious reason to spend some real money on video content for Facebook. YouTube should honestly be scared because Facebook is sitting on an enormous amount of targetable consumer data.
  116. 116. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. And you have some serious reason to spend some real money on video content for Facebook. YouTube should honestly be scared because Facebook is sitting on an enormous amount of targetable consumer data. Let’s take an example:
  117. 117. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  118. 118. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  119. 119. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Say you’re a local ice cream shop. you want to bring in some families for the summer months.
  120. 120. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Say you’re a local ice cream shop. you want to bring in some families for the summer months.
  121. 121. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Say you’re a local ice cream shop. you want to bring in some families for the summer months. If you upload a video natively, you can target it to people who: 1.Love ice cream 2.Live in your area 3.Have kids
  122. 122. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Say you’re a local ice cream shop. you want to bring in some families for the summer months. If you upload a video natively, you can target it to people who: 1.Love ice cream 2.Live in your area 3.Have kids
  123. 123. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Say you’re a local ice cream shop. you want to bring in some families for the summer months. If you upload a video natively, you can target it to people who: 1.Love ice cream 2.Live in your area 3.Have kids Just like that, you’re only reaching the audience that is most relevant and profitable to you.
  124. 124. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  125. 125. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  126. 126. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Get it?That is something no other platform is doing as well as Facebook.
  127. 127. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Get it?That is something no other platform is doing as well as Facebook. I’m well aware of the debate of « viewability », but let’s ask another question…
  128. 128. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Get it?That is something no other platform is doing as well as Facebook. I’m well aware of the debate of « viewability », but let’s ask another question… When you go toYouTube, you want to watch this cat video. That is your intent.
  129. 129. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. Get it?That is something no other platform is doing as well as Facebook. I’m well aware of the debate of « viewability », but let’s ask another question… When you go toYouTube, you want to watch this cat video. That is your intent. What Google then does is show you a video BEFORE the video you actually want to see.
  130. 130. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  131. 131. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  132. 132. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. FACEBOOK is different: It knows you’re a cat enthusiast and puts a cat video in front of you.
  133. 133. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. FACEBOOK is different: It knows you’re a cat enthusiast and puts a cat video in front of you. INTENT MATTERS.
  134. 134. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. FACEBOOK is different: It knows you’re a cat enthusiast and puts a cat video in front of you. INTENT MATTERS. YouTube is showing you and ad. On Facebook, your content IS the ad.
  135. 135. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. FACEBOOK is different: It knows you’re a cat enthusiast and puts a cat video in front of you. INTENT MATTERS. YouTube is showing you and ad. On Facebook, your content IS the ad.
  136. 136. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. FACEBOOK is different: It knows you’re a cat enthusiast and puts a cat video in front of you. INTENT MATTERS. YouTube is showing you and ad. On Facebook, your content IS the ad.
  137. 137. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. FACEBOOK is different: It knows you’re a cat enthusiast and puts a cat video in front of you. INTENT MATTERS. YouTube is showing you and ad. On Facebook, your content IS the ad. Facebook video is clearly a HUGE deal. But don’t sleep on the other platforms either…
  138. 138. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  139. 139. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  140. 140. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. TWITTER (Direct, Social, Real!) Established: March 21, 2006
  141. 141. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. TWITTER (Direct, Social, Real!) Established: March 21, 2006 Twitter’s new video products have changed the way I use the platform.
  142. 142. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. TWITTER (Direct, Social, Real!) Established: March 21, 2006 Twitter’s new video products have changed the way I use the platform. AsTwitter has grown, the amount of noise has increased, while the amount of meaningful engagement has dropped.
  143. 143. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  144. 144. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  145. 145. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. That’s why the real way to win withTwitter video is through engagement.
  146. 146. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. That’s why the real way to win withTwitter video is through engagement. Use it as PULL Rather than PUSH.
  147. 147. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. That’s why the real way to win withTwitter video is through engagement. Use it as PULL Rather than PUSH. When a celebrity favorites your tweet you get excited. Not because it took any real effort on their part, but because that social interaction is hugely meaningful.
  148. 148. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. That’s why the real way to win withTwitter video is through engagement. Use it as PULL Rather than PUSH. When a celebrity favorites your tweet you get excited. Not because it took any real effort on their part, but because that social interaction is hugely meaningful.
  149. 149. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  150. 150. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  151. 151. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. WithTwitter’s new video feature, they’ve been able to take that feeling to the next level.
  152. 152. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. WithTwitter’s new video feature, they’ve been able to take that feeling to the next level. Get in there, reply to tweets with a video, and see if your engagement doesn’t skyrocket.
  153. 153. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. WithTwitter’s new video feature, they’ve been able to take that feeling to the next level. Get in there, reply to tweets with a video, and see if your engagement doesn’t skyrocket. It works.
  154. 154. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  155. 155. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  156. 156. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. The other great thing aboutTwitter video?
  157. 157. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. The other great thing aboutTwitter video? There is more room for tone.
  158. 158. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. The other great thing aboutTwitter video? There is more room for tone. Sometimes it’s hard to convey a nuanced opinion in only 140 characters and context is lost.
  159. 159. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. The other great thing aboutTwitter video? There is more room for tone. Sometimes it’s hard to convey a nuanced opinion in only 140 characters and context is lost. But with 15 seconds of video, you can get your point across found and clear.
  160. 160. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  161. 161. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  162. 162. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. SNAPCHAT (All about the ATTENTION!) Established: September, 2011
  163. 163. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. SNAPCHAT (All about the ATTENTION!) Established: September, 2011 Snapchat is huge right now.
  164. 164. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. SNAPCHAT (All about the ATTENTION!) Established: September, 2011 Snapchat is huge right now. But the videos are still limited, since they can only ever stick for a certain amount of time.
  165. 165. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. SNAPCHAT (All about the ATTENTION!) Established: September, 2011 Snapchat is huge right now. But the videos are still limited, since they can only ever stick for a certain amount of time. That could be 24 hours… or one second.
  166. 166. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  167. 167. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  168. 168. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. That creates urgency.
  169. 169. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. That creates urgency. And urgency is a tremendous way to get someone’s attention…
  170. 170. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. That creates urgency. And urgency is a tremendous way to get someone’s attention… ..and attention is the number one asset.
  171. 171. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. That creates urgency. And urgency is a tremendous way to get someone’s attention… ..and attention is the number one asset. The importance of Snapchat as a marketing & communications tools right now is even further validated by Snapchat Discover (a big-brand marketing feature that is basically gift wrapping the 13-34 demo for brands like Dailymail & Cosmo).
  172. 172. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. That creates urgency. And urgency is a tremendous way to get someone’s attention… ..and attention is the number one asset. The importance of Snapchat as a marketing & communications tools right now is even further validated by Snapchat Discover (a big-brand marketing feature that is basically gift wrapping the 13-34 demo for brands like Dailymail & Cosmo).
  173. 173. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. That creates urgency. And urgency is a tremendous way to get someone’s attention… ..and attention is the number one asset. The importance of Snapchat as a marketing & communications tools right now is even further validated by Snapchat Discover (a big-brand marketing feature that is basically gift wrapping the 13-34 demo for brands like Dailymail & Cosmo). (You may not be able to afford to join Discover but what you should know is that it’s the most underpriced inventory for meaningful conversation in the 13 to 35 demo)
  174. 174. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  175. 175. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  176. 176. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. BOTTOM LINE:
  177. 177. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. BOTTOM LINE: There is a f*ckton going on in video right now.
  178. 178. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. BOTTOM LINE: There is a f*ckton going on in video right now. I’m not saying you should give up onYouTube…
  179. 179. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. BOTTOM LINE: There is a f*ckton going on in video right now. I’m not saying you should give up onYouTube… But I AM saying you need to at least familiarize yourself with everything in this deck.
  180. 180. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. BOTTOM LINE: There is a f*ckton going on in video right now. I’m not saying you should give up onYouTube… But I AM saying you need to at least familiarize yourself with everything in this deck.
  181. 181. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. BOTTOM LINE: There is a f*ckton going on in video right now. I’m not saying you should give up onYouTube… But I AM saying you need to at least familiarize yourself with everything in this deck.
  182. 182. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. BOTTOM LINE: There is a f*ckton going on in video right now. I’m not saying you should give up onYouTube… But I AM saying you need to at least familiarize yourself with everything in this deck.
  183. 183. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. BOTTOM LINE: There is a f*ckton going on in video right now. I’m not saying you should give up onYouTube… But I AM saying you need to at least familiarize yourself with everything in this deck.
  184. 184. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. BOTTOM LINE: There is a f*ckton going on in video right now. I’m not saying you should give up onYouTube… But I AM saying you need to at least familiarize yourself with everything in this deck.
  185. 185. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. BOTTOM LINE: There is a f*ckton going on in video right now. I’m not saying you should give up onYouTube… But I AM saying you need to at least familiarize yourself with everything in this deck.
  186. 186. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. BOTTOM LINE: There is a f*ckton going on in video right now. I’m not saying you should give up onYouTube… But I AM saying you need to at least familiarize yourself with everything in this deck.
  187. 187. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. BOTTOM LINE: There is a f*ckton going on in video right now. I’m not saying you should give up onYouTube… But I AM saying you need to at least familiarize yourself with everything in this deck.
  188. 188. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  189. 189. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. On the side of creativity (+ storytelling) and viral myth, you can maximise the usage of Digital Video by using ads.
  190. 190. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. On the side of creativity (+ storytelling) and viral myth, you can maximise the usage of Digital Video by using ads. As an example, as there are many ways to do it, here is an idea scenario on how to develop a 360° campaign on social media. SOURCE: Gregory Pouy I Marketing Artisan in a Digital Age - Digital Strategist, B2B Blogger, Marketing Author, Speaker,Teacher at LaMercatique
  191. 191. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. On the side of creativity (+ storytelling) and viral myth, you can maximise the usage of Digital Video by using ads. As an example, as there are many ways to do it, here is an idea scenario on how to develop a 360° campaign on social media. So let’s go through some useful recommandation…
  192. 192. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. On the side of creativity (+ storytelling) and viral myth, you can maximise the usage of Digital Video by using ads. As an example, as there are many ways to do it, here is an idea scenario on how to develop a 360° campaign on social media. So let’s go through some useful recommandation…
  193. 193. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. On the side of creativity (+ storytelling) and viral myth, you can maximise the usage of Digital Video by using ads. As an example, as there are many ways to do it, here is an idea scenario on how to develop a 360° campaign on social media. So let’s go through some useful recommandation…
  194. 194. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  195. 195. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  196. 196. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. WHY VIDEO ADVERTISING IS DOMINATING DIGITAL?
  197. 197. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. WHY VIDEO ADVERTISING IS DOMINATING DIGITAL? With an exponential spike in consumption, it comes as no surprise that advertisers are flocking to digital video. So, what's all the fuss about? Here are the top four reasons video is the new frontier of digital advertising.
  198. 198. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. WHY VIDEO ADVERTISING IS DOMINATING DIGITAL? With an exponential spike in consumption, it comes as no surprise that advertisers are flocking to digital video. So, what's all the fuss about? Here are the top four reasons video is the new frontier of digital advertising. 1. Video elicits a positive psychological response.
  199. 199. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. WHY VIDEO ADVERTISING IS DOMINATING DIGITAL? With an exponential spike in consumption, it comes as no surprise that advertisers are flocking to digital video. So, what's all the fuss about? Here are the top four reasons video is the new frontier of digital advertising. 1. Video elicits a positive psychological response.
  200. 200. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. WHY VIDEO ADVERTISING IS DOMINATING DIGITAL? With an exponential spike in consumption, it comes as no surprise that advertisers are flocking to digital video. So, what's all the fuss about? Here are the top four reasons video is the new frontier of digital advertising. 1. Video elicits a positive psychological response.
  201. 201. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. WHY VIDEO ADVERTISING IS DOMINATING DIGITAL? With an exponential spike in consumption, it comes as no surprise that advertisers are flocking to digital video. So, what's all the fuss about? Here are the top four reasons video is the new frontier of digital advertising. 1. Video elicits a positive psychological response.
  202. 202. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. WHY VIDEO ADVERTISING IS DOMINATING DIGITAL? With an exponential spike in consumption, it comes as no surprise that advertisers are flocking to digital video. So, what's all the fuss about? Here are the top four reasons video is the new frontier of digital advertising. 1. Video elicits a positive psychological response. 2. Digital video advertising is growing faster than all other formats and mediums.
  203. 203. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. WHY VIDEO ADVERTISING IS DOMINATING DIGITAL? With an exponential spike in consumption, it comes as no surprise that advertisers are flocking to digital video. So, what's all the fuss about? Here are the top four reasons video is the new frontier of digital advertising. 1. Video elicits a positive psychological response. 2. Digital video advertising is growing faster than all other formats and mediums. 3. The profit margins are large.
  204. 204. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. WHY VIDEO ADVERTISING IS DOMINATING DIGITAL? With an exponential spike in consumption, it comes as no surprise that advertisers are flocking to digital video. So, what's all the fuss about? Here are the top four reasons video is the new frontier of digital advertising. 1. Video elicits a positive psychological response. 2. Digital video advertising is growing faster than all other formats and mediums. 3. The profit margins are large. 4. Mobile video advertising is the next big thing.
  205. 205. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  206. 206. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 4 ESSENTIAL TACTICS FOR DIGITAL VIDEO ADVERTISING
  207. 207. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 4 ESSENTIAL TACTICS FOR DIGITAL VIDEO ADVERTISING
  208. 208. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 4 ESSENTIAL TACTICS FOR DIGITAL VIDEO ADVERTISING
  209. 209. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 4 ESSENTIAL TACTICS FOR DIGITAL VIDEO ADVERTISING 1. MAP DIFFERENT VIDEO CONTENTTO DIFFERENT BUSINESS OBJECTIVES AND STAGES INYOUR CUSTOMER LIFECYCLE.
  210. 210. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 4 ESSENTIAL TACTICS FOR DIGITAL VIDEO ADVERTISING 1. MAP DIFFERENT VIDEO CONTENTTO DIFFERENT BUSINESS OBJECTIVES AND STAGES INYOUR CUSTOMER LIFECYCLE. 2. CONSIDER ALLTHE CHANNELS AND ALLTHE DEVICES
  211. 211. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 4 ESSENTIAL TACTICS FOR DIGITAL VIDEO ADVERTISING 1. MAP DIFFERENT VIDEO CONTENTTO DIFFERENT BUSINESS OBJECTIVES AND STAGES INYOUR CUSTOMER LIFECYCLE. 2. CONSIDER ALLTHE CHANNELS AND ALLTHE DEVICES
  212. 212. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 4 ESSENTIAL TACTICS FOR DIGITAL VIDEO ADVERTISING 1. MAP DIFFERENT VIDEO CONTENTTO DIFFERENT BUSINESS OBJECTIVES AND STAGES INYOUR CUSTOMER LIFECYCLE. 2. CONSIDER ALLTHE CHANNELS AND ALLTHE DEVICES
  213. 213. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 4 ESSENTIAL TACTICS FOR DIGITAL VIDEO ADVERTISING 1. MAP DIFFERENT VIDEO CONTENTTO DIFFERENT BUSINESS OBJECTIVES AND STAGES INYOUR CUSTOMER LIFECYCLE. 2. CONSIDER ALLTHE CHANNELS AND ALLTHE DEVICES
  214. 214. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 4 ESSENTIAL TACTICS FOR DIGITAL VIDEO ADVERTISING 1. MAP DIFFERENT VIDEO CONTENTTO DIFFERENT BUSINESS OBJECTIVES AND STAGES INYOUR CUSTOMER LIFECYCLE. 2. CONSIDER ALLTHE CHANNELS AND ALLTHE DEVICES
  215. 215. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 4 ESSENTIAL TACTICS FOR DIGITAL VIDEO ADVERTISING 1. MAP DIFFERENT VIDEO CONTENTTO DIFFERENT BUSINESS OBJECTIVES AND STAGES INYOUR CUSTOMER LIFECYCLE. 2. CONSIDER ALLTHE CHANNELS AND ALLTHE DEVICES 3. THINK ABOUT HOW YOUR TARGET AUDIENCE IS WATCHING VIDEO
  216. 216. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 4 ESSENTIAL TACTICS FOR DIGITAL VIDEO ADVERTISING 1. MAP DIFFERENT VIDEO CONTENTTO DIFFERENT BUSINESS OBJECTIVES AND STAGES INYOUR CUSTOMER LIFECYCLE. 2. CONSIDER ALLTHE CHANNELS AND ALLTHE DEVICES 3. THINK ABOUT HOW YOUR TARGET AUDIENCE IS WATCHING VIDEO
  217. 217. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 4 ESSENTIAL TACTICS FOR DIGITAL VIDEO ADVERTISING 1. MAP DIFFERENT VIDEO CONTENTTO DIFFERENT BUSINESS OBJECTIVES AND STAGES INYOUR CUSTOMER LIFECYCLE. 2. CONSIDER ALLTHE CHANNELS AND ALLTHE DEVICES 3. THINK ABOUT HOW YOUR TARGET AUDIENCE IS WATCHING VIDEO
  218. 218. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 4 ESSENTIAL TACTICS FOR DIGITAL VIDEO ADVERTISING 1. MAP DIFFERENT VIDEO CONTENTTO DIFFERENT BUSINESS OBJECTIVES AND STAGES INYOUR CUSTOMER LIFECYCLE. 2. CONSIDER ALLTHE CHANNELS AND ALLTHE DEVICES 3. THINK ABOUT HOW YOUR TARGET AUDIENCE IS WATCHING VIDEO 4. TAILORYOUR MEDIA STRATEGY AND SPEND
  219. 219. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author. 4 ESSENTIAL TACTICS FOR DIGITAL VIDEO ADVERTISING 1. MAP DIFFERENT VIDEO CONTENTTO DIFFERENT BUSINESS OBJECTIVES AND STAGES INYOUR CUSTOMER LIFECYCLE. 2. CONSIDER ALLTHE CHANNELS AND ALLTHE DEVICES 3. THINK ABOUT HOW YOUR TARGET AUDIENCE IS WATCHING VIDEO 4. TAILORYOUR MEDIA STRATEGY AND SPEND
  220. 220. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.
  221. 221. Digital Therapy © 2014 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.Digital Therapy © 2015 BWAT sprl All Rights Reserved, Do not copy or distribute without explicit permission from the author.

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