Meaningful Measurement, configuring web analytics tools to measure what matters most, improving accuracy of web analytics data, answering business questions with web analytics.

1. e5o* + Conversion Cube How to measure and manage your way to Web ROI Technology Leaders, LLC www.technologyleaders.com 230 Park Ave. New York, NY 10169 (212) 808-3058 *eBusiness 5 step optimization

5. e5o: 5 Steps to Web ROI Perform these. . . . . .to get these. . . . . .to end up with these: Define Drivers Set of goals for site and targets for optimization Clear understanding of success factors for web site Activity Deliverable Build Metrics Deployment of targeted measurement program Critical insight into web performance Plan Actions Map of improvements, based on our analytics Bottom-line analysis + “do this to improve” Create Changes Assurance that actual improvements match plan A web site that responds to quantifiable critique Measure Success Evidence of improvement by percentage Proof that the process resulted in. . . . . .Measurable Web ROI Benefit

8. Putting e5o to work with the conversion cube: Providing a framework to answer questions like. . . in our lead generation site . . . . . .that will help us more effectively engage users. . . Define the business drivers. . . How can my organization ?

9. Or questions like. . . in our e-commerce site . . . . . .that will help us convert more users to customers. . . Plan the right actions. . . How can my organization ?

10. : Key Benefits Key stakeholders get real data for decision-making Organization inherits total measurement program Untapped customer data goes to work at last Web site proves ROI thru measurement +