Quopn is TechShastra's mobile couponing platform. It is an integrated approach to Retail - from Marketing Communication to the Checkout Counter.By sending a personalized code to the user/consumer, QUOPN is much more effective in converting his intent into an action, which in turn motivates the consumer to go and sample/buy the product.The offer can be in the form of a discount coupon or even a free sample

1. What does digital marketing mean to us?

2. Looking inside the box
Digital marketing has time and again, proved itself to be an
effective tool for brands and marketers to engage with their
consumers.
However, we are still far from reaping the benefits of its full
potential.
Which bring us to our next question…

3. What
do BRANDS get
for DIGITAL & MOBILE
ROI
spends ?
Build
Brand
Salience Increase
Brand
Engagement
Reach
Fan
Acquisition
Brand
Recall
SALES
?

4. The challenge
Digital advertising has proved to be quite effective in creating brand
awareness and building brand engagement with consumers
The focus, now, is towards
converting consumers into customers
This becomes tougher each day with a plethora of competitive brands
shouting out similar messages at the same time

5. The solution
Couponing has always been a popular medium to encourage consumers to buy into
brands

6. DIGITAL COUPONING
An effective medium

7. Couponing in evolved markets
It is estimated that,
• 16.5% of all mobile phone users redeem coupons
• 30% of Smartphone users redeem mobile coupons
• Mobile coupon users will grow 2X from 19.8
million to 35.6 million between 2011 and 2013
• Mobile couponing is expected to be a $6 billion
industry in global redemption values by 2014
(Juniper)
(Source: International Survey 2012)

9. An introduction to digital couponing
A new generation of digital-minded consumers consumes a lot of
content online
Digital coupons are more flexible, efficient and more effective at
enticing new buyers.
Beyond this, digital coupons offer the following benefits
– Improved personalization
– Protection against fraud
– Opportunities for socialization
– Greater convenience

10. AN EFFECTIVE SOLUTION FOR A POTENTIAL
MARKET
Therefore, what are we offering

11. The QUOPN advantage
Presenting

12. Introducing QUOPN
Quopn is our mobile couponing platform which offers brands and marketers an
integrated approach to Retail – from Marketing Communication to the Checkout
Counter.
Trials by sampling
Sharing offers with friends

13. How does QUOPN work?
QUOPN
Engine
COUPON ISSUANCE
Coupon Redemption & Settlement &
Tracking & Reporting
QUOPN
Redemption
Platform
B
R
A
N
D
S
Print
Social
T V
Mobile
Internet
U
S
E
R
Radio

14. A complete (product) lifecycle solution
Quopn offers a UNIQUE opportunity:
• Integrated network of Retailers across the country
• Closes the loop with Redemption & Validation
• Provides rich Tracking & Analytics of redemptions for
further engagement with customers
• Provides Location Based Services to customers

15. PROMOTIONS & DISBURSEMENTS
Reaching out to consumers

16. Promotions
QUOPN is extremely adaptable and can reach the consumer across almost
every medium of communication.
QUOPN
SMS
WAP
Mobile
Apps
Brand
Website
Social
Media
Mobile
Ads
Emailers
Print
(Physical
coupons)

17. QUOPN - REACH
Our network of stores and partners in the country

18. QUOPN in metros
Present in more than 1000 Super Value Stores*, General
Trade and Modern Trade across India, in metros like
Mumbai, Delhi, Pune, Bangalore, Hyderabad and many
more

19. Partner establishments (Retail)
Anand Bazaar
Apna Bazaar
Sweet Home Supermarket
Madam Home
Maratha Stores
Society Supermarket
Le Marche
Ashok General Store
Vidkris Retail
Sabka Bazaar
Kwality Stores
Big Bazaar*
Reliance Fresh*

20. A growing network
Our efforts to extend our reach through a wider network of retail partners
remains an on-going process.

21. Merchant rollout plan
Bangalore
100 Stores
Chennai
Approx 100
Stores
Hyderabad
Approx 100
Stores
Phase – II
Currently under Integration will
be live by 15th June.
Uttar Pradesh
15 cities
Maharashtra
10 Cities
Phase - III
Add 25+ cities across 2 states
(UP & Maharashtra)
with additional 2000 Stores
Mumbai
225+ Stores
Delhi
200+ Stores
Phase – I
Cities confirmed with QUOPN
enabled outlets.

22. BENEFITS
Offering value for money and more

23. Benefits of using QUOPN
Validation:
Every QUOPN code is validated before redemption elimination
multiple usage
Higher Redemption:
Digital coupons have a much higher rate of redemption than paper
coupons
Low cost of distribution:
Digital coupons are created dynamically on the request of a user
Better Security:
With the ability to track issuance and usage, digital coupons are a
secured medium of distribution

24. Benefits to the brand
Increase
Customer
Loyalty &
Delight due to
customized
engagement
Maximize
ROI
Mobile coupons
have amongst the
highest
redemption rates
Accurate
customer
profiling due to
tracking and
analytics
Measure
media
effectiveness
across
markets
Geo-
targeted
offers and
communication
Instant
& highly targeted
marketing
campaigns

25. Additional benefits to the brand
• Encourages trials to generate new customers
• Offers sampling opportunities with existing and new
consumer base
• Helps build and nurture referral programs
• Creates co-branding opportunities

26. Benefits to the customer
Easy, efficient and handy access to better deals and
relevant offers

27. Market Insight
80% of all businesses believe that they offer great services.
Only 8% of customers agree
Consumer profiling and behavioral analysis is becoming more
and more important for brands and marketers
It is this understanding that helps convert a consumer into a
customer and then a loyalist (through repeat purchases)
(Source: International Study 2011)

28. QUOPN analysis
QUOPN helps track the following:
• Percentage of redemptions
• Frequency of redemptions
• Locations frequented
• Time of day/month of redemption
• Product categories that appeal to consumers
• Offers that work for the brand – discount value – cash Vs. kind
• Cross linkages between offers

29. QUOPN analysis
This kind of information helps brands analyze and understand the behavior and
buying patterns of their consumers, and thereafter offer them more targeted
offers and products

30. In short, all this leads to…

31. Customer
Satisfaction

32. QUOPN CAMPAIGNS AND THEIR RESULTS
Some of our recent work

33. AXE Talk-time campaign
The challenge:
To increase market share & volumes translating in better
business results
The solution:
Over 1.2 million AXE cans in market offered consumers 15
minutes of ‘National Talk Time’ through QUOPN on the
purchase of a can of AXE deodorant
Our telecom partners:

34. TAAZA Talk-time campaign
The challenge:
To induce trials and repeat purchase in the rural markets
The solution:
The brand offered consumers 10 minutes of ‘National Talk
Time’ through QUOPN on the purchase of TAAZA Tea
(250gms pack)

35. Comfort – Free sample campaign
The challenge:
To induce trials in the niche category of Fabric Softener
targeting women (25+) in metros
The solution:
Through Facebook, the brand offered consumers in Mumbai
& Delhi (NCR) the opportunity to get a free sample of
Comfort using QUOPN
This campaign achieved a redemption rate of over 33%

36. Tresemme Campaign I
The challenge:
To create brand awareness and induce trials (targeting
consumers on digital)
The solution:
The brand offered consumers in Mumbai & Delhi (NCR) the
opportunity, through QUOPN, to get a Tresemme
Conditioner (225ml) free on the purchase of Tresemme
shampoo (600 ml)
This campaign achieved a redemption rate of over 20%

37. Tresemme Campaign II
The challenge:
To create brand awareness, amplify the first campaign and
induce trials
The solution:
The brand offered consumers in Mumbai, Delhi (NCR) and
Bangalore the opportunity, through QUOPN, to avail of
discounts on the purchase of Tresemme products
This campaign was promoted through POS material in
salons and partner retail establishments

38. QUOPN enabled stores

39. So is your campaign QUOPN enabled yet?
Contact us at the email address below to know how!
businessenquiry@quopn.com

40. Thank you