Real estate agents have a tremendous opportunity when it comes to Inbound Marketing. This is the ultimate guide. To learn more about how we help real estate agents and teams with Inbound Marketing visit http://curaytor.com/Inbound
2. What is Inbound Marketing?
“Inbound marketing is advertising a
company through blogs, podcasts,
video,eBooks, enewsletters, whitepapers,
SEO, social media marketing, and other
forms of content marketing.
Inbound marketing earns the attention of
customers, makes the company easy to be
found and draws customers to the website
by producing interesting content.”
source: wikipedia
3. What is Outbound Marketing?
“Buying attention, cold-calling, direct
paper mail, radio, TV advertisements, sales
flyers, spam, email marketing,
telemarketing and traditional advertising
are considered outbound marketing.”
source: wikipedia
4. What is Content Marketing?
“Content marketing is any marketing format that
involves the creation and sharing of media and
publishing content in order to acquire customers.
Content marketing is focused not on selling, but on
simply communicating with customers and
prospects. The idea is to inspire business and
loyalty from buyers by delivering "consistent,
ongoing valuable information."
source: wikipedia
5. Why Blog?
“82% of marketers who blog
on a daily basis acquired a
customer using their
blog.” (57% when blogging monthly)
source: Hubspot
34. source: FollowUpBoss.com
3 Lead Follow Up Tips
1. Call them quickly. Make sure your leads are
getting instant email, texts or calls. Treat like a 911
call. (BetterVoicemail.com/Curaytor)
2. Make sure they are in a system and everyone is
clear exactly how all leads get treated.
3. Review what happens to your leads weekly. Did
they all get called? All get emailed?
36. 4 Things a Great CRM Tells You
1. Who
2. When
3. Why
4. What
37. source: Google.com/Analytics
6 Google Analytics Key Metrics
1. Unique visitors
2. Page views per visitor
3. Time on site
4. New versus returning visitors
5. Traffic sources (direct, referral, search)
6. Keywords
*bonus tip: set up a custom dashboard