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Mobile Marketing 2.0 “From bluetooth till mobile app’s” Mobile Marketing Forum 2009 May 13th, 2009 Le Méridien Luc Francis Jacobs

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About BlueTalk <ul><li>Founded in 2006 </li></ul><ul><li>Core Activities: Java Client-Server based mobile application development with focus on monetization of Contents, Brands & Communities, manage our own Bluetooth networks & Consultancy. </li></ul><ul><li>Some references: </li></ul>

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Mobile Solutions Experts <ul><li>Mobile Marketing </li></ul><ul><ul><li>Bluetooth networks </li></ul></ul><ul><ul><li>Appstore presence </li></ul></ul><ul><ul><li>Tailor made </li></ul></ul><ul><li>Mobile Applications </li></ul><ul><ul><li>Offline </li></ul></ul><ul><ul><li>Interactive </li></ul></ul><ul><ul><li>Branded clients </li></ul></ul><ul><ul><li>Mobile Social Networking </li></ul></ul><ul><li>Services </li></ul><ul><ul><li>Consultancy </li></ul></ul><ul><ul><li>Campaign creation </li></ul></ul><ul><ul><li>Campaign programmation </li></ul></ul><ul><ul><li>Project management </li></ul></ul><ul><ul><li>Support, maintenance & installation </li></ul></ul>

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Some Basics about Mobile <ul><li>4.0 Billions mobile subscribers e.o. 08 (61% penetration) </li></ul><ul><li>Mobile telecoms 2008 total revenues $742 Billions </li></ul><ul><li>SMS Revenues 2008: $95 Billion (ITU) </li></ul><ul><ul><li>(More than Cinema, DVD, Music & Video games combined !) </li></ul></ul><ul><li>Mobile data content $56 Billion in 2008 </li></ul><ul><li>SMS used by 2,8 Billion people EOY 2008 </li></ul><ul><li>988 million people access the internet by mobile. </li></ul><ul><li>Total 2008 Handset sales 1.200 Billion units </li></ul><ul><li>82% of the population never turns off his mobile phone! </li></ul><ul><li>The mobile phone screen has worldwide more eyeballs than television ! </li></ul>Data on courtesy of Tomi T Ahonen

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What they say about Mobile Marketing... From 2,2 Billion USD in 2008, Mobile Marketing should grow to 11,4 Billions USD in 2011 according to Informa, 16 Billions USD according to IDC… In Europe (BUSD) Worldwide (BUSD)

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Is this going to be Mobile Marketing?? On courtesy of http://www.mmaglobal.com

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Why Mobile as a Marketing vector? <ul><li>It’s yours, its personal, it’s never shared, even with.. </li></ul><ul><li>It’s always on, until the battery runs out </li></ul><ul><li>It’s always with you, until you loose it </li></ul><ul><li>It is at the point of consumption, unless you forget it </li></ul><ul><li>You can use it to do useful stuff, like payment </li></ul><ul><li>It is at the point of creation... </li></ul>Provides personalisation, location, attention & metadata to die for ! On courtesy of Tony Fish

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The Intelligent web Harnessing collective Intelligence Harnessing collective Intelligence Data is the Intel inside End of the s/w Release cycle Light wt Programming models S/W above a Single device Rich user experience Web As A Platform Web 2.0 SaaS Source O’Reilly Media “ Social media is people having conversations online”

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And it’s not about the TECHNOLOGY &quot;Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.“ Seth Godin Image: http://www.gapingvoid.com/

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Make it as easy as possible for your fans to find it and spread the word Help people to learn from each other, create mass of conversations, then get talked about Create content and services that are worth passing on SO, CREATE CONTENT THAT IS REMARKABLE http://www.flickr.com/photos/oldflints/

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SETH GODIN – ‘FLIPPING THE FUNNEL’ Ref: http://sethgodin.typepad.com/seths_blog/files/flippingfunnelPRO.pdf Marketing spend generates traffic Some of that traffic sticks Users are inspired and enabled to talk about your product They spread the message around the network

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mobile content Harnessing Collective Intelligence Capturing Content at the Point of inspiration Extending the web Mobile web 2.0 I am a tag my identity multilingual mobile access digital convergence mobile search AJAX/ widgets Uniquely mobile Location On courtesy of Tony Fish “ Mobile is THE P2P network where people can share experience’s”

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What about the Customer Experience? LINEAR Scheduled Appointment Sit back Messages NETWORKED On demand Whenever, wherever Participative Experiences We control the way it is delivered We allow you to play with it, pass it on Content we think you’d like Content we know you like (because you’ve told us)

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To summarize, in this new mobile era... <ul><li>Loyalty is Dead </li></ul><ul><li>Trust is the Challenger </li></ul><ul><li>the Princes are Editors </li></ul><ul><li>the Princesses are Sense and Simplicity </li></ul><ul><li>Attention is Queen </li></ul><ul><li>Metadata is King </li></ul><ul><li>Content is the Currency </li></ul><ul><li>And the implementation is much more difficult !!! ;-) </li></ul>

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You want an evidence of this? Mobile Europe, March 2009 Edition

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Straight from the Horse’s mouth! Mobile Europe, March 2009 Edition

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So, Take a Great User Interface…

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Target the devices in their pockets... <ul><li>Not only the iPhone ! ;-) </li></ul><ul><li>Java (J2ME) is available on 92% of the devices </li></ul>

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Ensure delightful “Ease of use”… Fast Response time «1 -Click away» « Sticky » Apps

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Add Social Network functionalities… Profile Status Messages Share Media Rate/Blog Events/Calendar Groups

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And give them content to die for ! Video from Fox

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Thank You ! For more information: Luc Jacobs Business Development & Strategy +32 475 92 99 81 [email_address] www.bluetalk.be Get your mobile demo by activating Bluetooth on your Mobile or surf to www.bluetalk.be/bluetalk