2. Humour
https://www.youtube.com/watch?v=O82kwQlFVn0
Humour in advertising is a delicate method of
attracting viewers attention to the clients
product.
Reebok are selling their new White Hot
Commercial video. An offering from Rick Ross,
which was released on Monday March 18th,
2013.
Music is used in this advert is well known and
the target audience are most likely aware of
the music and have heard it before. It is a
funny nice tempo music which suits the advert
and represent it as a modern, posh, calm and
new. The impact this has on the audience is to
change their mood and make them feel apart
of the advert by moving to it, and if they wear
this product they will be like the posh people
in the advertisement.
3. Shock tactics
Shock advertising or Shockvertising is a type of advertising
that "deliberately, rather than inadvertently, startles and
offends its audience by violating norms for social values
and personal ideals.
This advert brings to life the damage smoking does to your
body. When you smoke, toxins attack every part of you,
causing you to slowly rot inside. If you could see the rot,
you’d stop.
This advertisement contains special effects during the
scene where the male character is smoking the cigarette.
This is when guts and blood appears in replacement of the
tobacco that is meant to be normally smoked. This has an
impact on the audience as it shows the company is
professional as they are able to use quality special effects
which may make the audience go for this service. Also it
shows that the advert is modern and couls connote to the
audience that this is new service.
https://www.youtube.com/watch?v=7ctaMwtHwUo
4. This is a very surreal and unique advert in terms of the concept
and method of creation, as it is an animated advert, which
gives a nice look in its self, but it was also made in a busy street
whilst people walk on by. Later into the advert the amount of
effort which went in to the quality is clear, suggesting a very
high budget.
The lighting used is quite neutral and natural for the start of
the Oasis advert as these scenes are meant to be represented
as normal. The scene where the Oasis Duck is destroying the
city the lighting then changed to a dark artificial colour as if it
all of sudden turned cloudy. The lighting effect has an impact of
the audience as it makes them think and gets them interested
in why the lighting has changed. It makes them more engaged
in the scene and what is going on.
Surreal
5. Intertextual references
(parody)
Intertextuality is the practice of creating meaning
through the referencing of other texts.
There is different types of sound used in this
advertisement such as the girls run to the guy spraying
the Lnyx deodorant as you hear their footsteps as they
run. This sound effect creates a movie type feel to the
scene as this sound effect is quite common. Also a
sound effect is used at the end of the advert where the
graphics comes in and it makes a jet noise and then
slams. This connotes to the audience that the company
or service they provide is fast and quick.
