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THREE HURRAHS FOR
HYPERLOCAL
JOURNALISM
 Finding a business model
    amidst all the hype
WHO AM I?
WHO AM I?

• Ted   Mann — ted@injersey.com / @turkeymonkey
WHO AM I?

• Ted   Mann — ted@injersey.com / @turkeymonkey

• Digital   Development Director for Gannett NJ
WHO AM I?

• Ted   Mann — ted@injersey.com / @turkeymonkey

• Digital   Development Director for Gannett NJ




• Manage  ...
WHO AM I?

• Ted   Mann — ted@injersey.com / @turkeymonkey

• Digital   Development Director for Gannett NJ




• Manage  ...
POP QUIZ
POP QUIZ
•   Which local media organization is currently hiring 55 positions,
    including reporters and editors?
POP QUIZ
•   Which local media organization is currently hiring 55 positions,
    including reporters and editors?
POP QUIZ
•   Which local media organization is currently hiring 55 positions,
    including reporters and editors?

•   Wh...
POP QUIZ
•   Which local media organization is currently hiring 55 positions,
    including reporters and editors?

•   Wh...
POP QUIZ
•   Which local media organization is currently hiring 55 positions,
    including reporters and editors?

•   Wh...
POP QUIZ
•   Which local media organization is currently hiring 55 positions,
    including reporters and editors?

•   Wh...
POP QUIZ
•   Which local media organization is currently hiring 55 positions,
    including reporters and editors?

•   Wh...
POP QUIZ
•   Which local media organization is currently hiring 55 positions,
    including reporters and editors?

•   Wh...
2004
2010
2010
WHAT IS HYPERLOCAL?
• News    or content pertaining to a town or small community.

• Often
     involves collaboration bet...
LOTS OF DIFFERENT MODELS
LOTS OF DIFFERENT MODELS

• Citizen-run
LOTS OF DIFFERENT MODELS

• Citizen-run


• Full-time   journalists
LOTS OF DIFFERENT MODELS

• Citizen-run


• Full-time   journalists


• Pro-Am      (hybrid)
LOTS OF DIFFERENT MODELS

• Citizen-run


• Full-time   journalists


• Pro-Am      (hybrid)


• Aggregator
“JARVIS” BUSINESS MODEL
• NewsInnovation.com/models

• Assumptions: $3-$15k   startup; 20-60k population
MONETIZING HYPERLOCAL
THE BIGGEST CHALLENGE
THE BIGGEST CHALLENGE
              User-Generated Content
(how do you get people to do more than post comments?)

       ...
INJERSEY.COM
CITIZEN JOURNALIST MODEL
INJERSEY.COM
CITIZEN JOURNALIST MODEL
INJERSEY.COM
                  CITIZEN JOURNALIST MODEL

•   Open Registration and a social network for citizen journalist...
DEMO




http://injersey.com/about/
OPEN REGISTRATION =
   OPEN ACCESS
OPEN REGISTRATION =
            OPEN ACCESS
• User   profiles, ability to author posts, access to all sites
OPEN REGISTRATION =
            OPEN ACCESS
• User   profiles, ability to author posts, access to all sites
COACHING CITIZEN
               JOURNOS
• Using   PM’s to issue assignment requests and ideas

• Messaging   to send feedb...
OTHER WAYS OF FOSTERING
  CITIZEN JOURNALISM
OTHER WAYS OF FOSTERING
   CITIZEN JOURNALISM
• SeeClickFix
OTHER WAYS OF FOSTERING
   CITIZEN JOURNALISM
• SeeClickFix




• Twitter
OTHER WAYS OF FOSTERING
   CITIZEN JOURNALISM
• SeeClickFix




• Twitter




• Google    Moderator
“Doing journalism in 2010 is an
 act of community organizing”
        —Robert Niles, The Online Journalims Review
CONTACT INFO



               InJersey.com

Ted Mann: ted@injersey.com / @turkeymonkey

      Personal Blog: turkeymonkey...
Three Hurrahs for Hyperlocal Journalism
Three Hurrahs for Hyperlocal Journalism
Three Hurrahs for Hyperlocal Journalism
Three Hurrahs for Hyperlocal Journalism
Three Hurrahs for Hyperlocal Journalism
Three Hurrahs for Hyperlocal Journalism
Three Hurrahs for Hyperlocal Journalism
Three Hurrahs for Hyperlocal Journalism
Three Hurrahs for Hyperlocal Journalism
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Three Hurrahs for Hyperlocal Journalism

Presentation to NAA MediaXchange conference about the state of hyperlocal and InJersey.com

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Three Hurrahs for Hyperlocal Journalism

  1. 1. THREE HURRAHS FOR HYPERLOCAL JOURNALISM Finding a business model amidst all the hype
  2. 2. WHO AM I?
  3. 3. WHO AM I? • Ted Mann — ted@injersey.com / @turkeymonkey
  4. 4. WHO AM I? • Ted Mann — ted@injersey.com / @turkeymonkey • Digital Development Director for Gannett NJ
  5. 5. WHO AM I? • Ted Mann — ted@injersey.com / @turkeymonkey • Digital Development Director for Gannett NJ • Manage five core newspaper sites and five sister sites in NJ
  6. 6. WHO AM I? • Ted Mann — ted@injersey.com / @turkeymonkey • Digital Development Director for Gannett NJ • Manage five core newspaper sites and five sister sites in NJ • Obsessed with open source
  7. 7. POP QUIZ
  8. 8. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors?
  9. 9. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors?
  10. 10. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space?
  11. 11. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion
  12. 12. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion • What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage?
  13. 13. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion • What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage?
  14. 14. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion • What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage? • Where can journalism students edit and publish directly to the New York Times website?
  15. 15. POP QUIZ • Which local media organization is currently hiring 55 positions, including reporters and editors? • What is the total estimated potential revenue in the hyperlocal space? $13 Billion • What is the one area where Gannett’s New Jersey newspapers -- e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are expanding local news coverage? • Where can journalism students edit and publish directly to the New York Times website?
  16. 16. 2004
  17. 17. 2010
  18. 18. 2010
  19. 19. WHAT IS HYPERLOCAL? • News or content pertaining to a town or small community. • Often involves collaboration between veteran journalists and community members or citizen journalists. Hyperlocal Not Hyperlocal
  20. 20. LOTS OF DIFFERENT MODELS
  21. 21. LOTS OF DIFFERENT MODELS • Citizen-run
  22. 22. LOTS OF DIFFERENT MODELS • Citizen-run • Full-time journalists
  23. 23. LOTS OF DIFFERENT MODELS • Citizen-run • Full-time journalists • Pro-Am (hybrid)
  24. 24. LOTS OF DIFFERENT MODELS • Citizen-run • Full-time journalists • Pro-Am (hybrid) • Aggregator
  25. 25. “JARVIS” BUSINESS MODEL • NewsInnovation.com/models • Assumptions: $3-$15k startup; 20-60k population
  26. 26. MONETIZING HYPERLOCAL
  27. 27. THE BIGGEST CHALLENGE
  28. 28. THE BIGGEST CHALLENGE User-Generated Content (how do you get people to do more than post comments?) Some of the solutions ....
  29. 29. INJERSEY.COM CITIZEN JOURNALIST MODEL
  30. 30. INJERSEY.COM CITIZEN JOURNALIST MODEL
  31. 31. INJERSEY.COM CITIZEN JOURNALIST MODEL • Open Registration and a social network for citizen journalists (powered by WordPress MU & BuddyPress)
  32. 32. DEMO http://injersey.com/about/
  33. 33. OPEN REGISTRATION = OPEN ACCESS
  34. 34. OPEN REGISTRATION = OPEN ACCESS • User profiles, ability to author posts, access to all sites
  35. 35. OPEN REGISTRATION = OPEN ACCESS • User profiles, ability to author posts, access to all sites
  36. 36. COACHING CITIZEN JOURNOS • Using PM’s to issue assignment requests and ideas • Messaging to send feedback and revision requests • Member profiles to ensure some degree of accountability
  37. 37. OTHER WAYS OF FOSTERING CITIZEN JOURNALISM
  38. 38. OTHER WAYS OF FOSTERING CITIZEN JOURNALISM • SeeClickFix
  39. 39. OTHER WAYS OF FOSTERING CITIZEN JOURNALISM • SeeClickFix • Twitter
  40. 40. OTHER WAYS OF FOSTERING CITIZEN JOURNALISM • SeeClickFix • Twitter • Google Moderator
  41. 41. “Doing journalism in 2010 is an act of community organizing” —Robert Niles, The Online Journalims Review
  42. 42. CONTACT INFO InJersey.com Ted Mann: ted@injersey.com / @turkeymonkey Personal Blog: turkeymonkey.com

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