After 40 years of working with over 150 organisations covering every sector and industry in more than 30 countries, I bring to you the most critical strategic concepts you NEED to know and USE to take your organisation to the next level of performance. If you are llooking for enlightenment and a compelling reason to start acting now, look atr these concepts - no theory - all evolving from practise - the wisdom of what works and what doesn't

1. Wisdom for Strategic Thinking
Strategic Briefing

2. Customer Relationship
Strategies
Customer “Sensing”
Processes
Strategic Customer Management
Vision, Business Plan and Key Business Objectives
CRM
Customers
Customer
Experience
• Sales
•Delivery
•Service
•Others
Feedback

3. The Relationship Strategy Development
Process (B2C or B2B)
Identify
CRM

4. Innovation/New Opportunity Matrix
Existing New
New
Markets/Segments/Sectors
Existing
Extension
Products/Services
Agility: Capability to identify, assess and act on market opportunities better
and faster than competition
Setting Priorities: market attractiveness – potential size of market – number of existing
and “target” customers who have an interest and the potential profitability
Existing
Extension
New
Your
Org
today

5. Strategic Alignment
Vision
CSFs*
C1 C2 C3 C5
D1 D2 D3 D1 D2 D3
D4
D3D2D1
C4
D1
People
Customer
Process
Financial
New
Rewards
Matrix
* Critical Success Factors
Drivers

6. The Key Strategic Concepts
Key Business
Factors
Vision
Key Business Objectives
Strategies & Alignment
18 Month rolling/3Yr
Horizon
Core
Competencies
Critical Success
Factors
Competitive
Perspective
Balanced Scorecard
Stakeholders
Mission
New Rewards
Matrix
Core Purpose
Organisational
Competencies
Values

7. The Strategic Management System
For Innovation
Conducting
Innovation
Activity
Assessing the
Impact of
Innovation Activity
Planning &
Managing for
Innovation
Learning
and
Refinement
Driving
Competitiveness
• AddingValue
•Accelerating business
Improvement
• Building Market Share
•Increasing profitability
Leadership Innovation Awareness /Education & Training
HR Plan & Desired Competencies
Vision, Business Plan, Key Business Objectives and Values*
“Competitiveness Strategy”
Plan
Do
Check (measure)
Act (improve)
•I To reach full potential, innovation should be an organisational value. Innovation must be woven into the fabric of the
culture. It must be seen as a Critical Success Factor and performance evaluation/reward must be an integral part

8. Competing for the Future
The Strategic Imperatives
Balanced
Scorecard
Of
Performance
RENEWAL
AGILITY,
MARKET
COMPETITIVENESS
& SUSTAINABILITY
STAKEHOLDER
RELATIONSHIPS
Strategic Alignment
“Vision”
Review and Prioritise
Action Planning
Improvement
Impact
ORGANISATIONAL
CAPABILITY
Value
Creation &
Delivery
Culture
New Rewards
Matrix
Internal
External

9. Lack of vision
and vision
alignment
Too much focus
on the
numbers
Not close
enough to
the business
Lack of Focus
Lack of accountability
and discipline
Senior
Management
as
inappropriate
role models
No constancy of
purpose
The “7
Deadly Sins of
Management”

10. Drivers:
Leadership
Policy and Strategy
Capabilities:
People
Partnerships and
Resources
Processes
Key
Performance
Results
and
Market
Outcomes
Achieve Enhanced
Competitiveness
Information & Analysis
The Business Excellence Framework:
What Leaders Must Do
Continuous Fact-Based Improvement, Innovation & Learning
Create the
Vision
Build
Organisational
Capability
Fundamental Concepts of Excellence