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Digital Enterprise Research Institute                                      www.deri.ie




                 A Study on Twitter Usage for
              Fitness Self-Reporting via Mobile
                            Apps

                                        Ted Vickey




                                                     Enabling Networked Knowledge
Digital Enterprise Research Institute                            www.deri.ie




                                        WHO
                                        WHAT
                                        WHY
                                        HOW
                                           Enabling Networked Knowledge
Digital Enterprise Research Institute                           www.deri.ie




                                        WHO

                                          Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




                            WHAT

                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                                  www.deri.ie




                    My PhD is researching exercise and
        technology, because I want to find out if the
            use of online social networking increases
          exercise adherence and motivation so that
              developers can create more persuasive
                     applications that allow a person to
         become healthier and decrease healthcare
                                        costs.

                                                 Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                           www.deri.ie




                                        WHY

                                          Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




      Business Model for Connected Health




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                                        www.deri.ie



  Around the world today…
    1 in 3 adults overweight




                         1 in 10 adults obese
                                                Enabling Networked Knowledge
                                                                    Data from WHO, 2011
Digital Enterprise Research Institute                         www.deri.ie




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                                                                                    www.deri.ie




                                               50
                                                    “Globesity”
                                               45                                                        USA, 45



                                               40



                                               35
      Percentage of adult obesity (>30% BMI)




                                                                                                         Mexico, 33

                                               30                                                        Chile, 30

                                                                                                         Australia, 27
                                               25
                                                                                                         England, 24


                                               20

                                                                                                         Brazil, 17
                                               15

                                                                                                         Sweden, 12
                                                                                                         Norway, 11
                                               10



                                               5
                                                                                                         Japan, 3

                                               0
                                                     1985   1990   1995   2000          2005          2010




                                                                                 Enabling Networked Knowledge
                                                                                                     Data from WHO, 2011
Digital Enterprise Research Institute                           www.deri.ie




                                        HOW

                                          Enabling Networked Knowledge
Digital Enterprise Research Institute                                               www.deri.ie




              • Sports community based on free real-time GPS tracking of running,
                cycling, etc.

              • Copenhagen, Denmark

              • Raised $2.3M in funding 2011

              • 7.5M worldwide users (majority in USA)

              • Android, iPhone, BlackBerry, Symbian, Windows Phone and Java



                                                          Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




1. Turn on mobile fitness app
                                                  Workout
                                                   Time!




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




  2. Complete physical activity
         Walking
         Running
         Biking
         Hiking
         Swimming
         Lifting
         Sleeping
                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




                             3. Save workout




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                                   www.deri.ie




 We can analyze…

        User ID                        •   Fitness App
        Location                       •   Exercise Type
        # Followers                    •   Exercise Time
        # Followings                   •   Exercise Trends
        # Lists                        •   Twitter Social Network
        Influence score                •   Message
        Klout Type                     •   Twitter activity




                                                  Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




       The process…




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




              xxxxxxx

              xxxxx

              xxxxxxx


              xxxxxxx

              xxxx


               xxxxxxx



                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                                             www.deri.ie



     #Endomondo (March 21 – October 21, 2011)


             319,024                    Collection of Tweets
                                        (#endomondo)


                                                Identification of English
                                 301,363        Tweets


                                                   20,535      Unique Users




                                                            Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie



                 #Endomondo users by Language




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                               www.deri.ie




                         Devil: 2           God: 12
                         Hell: 18
                                        >
                                            Heaven: 5




                                              Enabling Networked Knowledge
Digital Enterprise Research Institute                                  www.deri.ie




                                        $hit: 46
                                        Crap: 22
                                        Damn: 40
                                        F%#&: 51
                                        Bitch: 1
                                        Ass: 34
                                        Fat Ass: 1


                                                 Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




                                              391

                          1739
                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie



            Geo location of #endomondo users




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                             www.deri.ie




                           Was out cycling 5.03 miles
                           with #Endomondo. See it
                            here: http://t.co/dr24ar




                                            Enabling Networked Knowledge
Digital Enterprise Research Institute                                      www.deri.ie




                                        http://t.co/dfe34d




                                                     Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




                    #Endomondo Celebrates 5 Million
                     #Downloads Of Fitness App With
                         $2.3M In Seed Funding
                         http://t.co/Z3a2MYwV




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                                               www.deri.ie




     Unique Users:
                                                 2,587
                                                 (Users who
                                                 Tweeted 1x
                                                   or 18%)




                                             109,115
                                          (Top 10% of Tweeters
                                            made 47% tweets)


                                           229,513
                                        (Total Tweets)
English Only, Workout Category




                                                              Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                            www.deri.ie



  Top Ten Tweeters using #endomondo
                                         All   Workouts



                           User A       977     976
                           Endomondo    757      0
                           USER B       522     262
                           USER C       517     264
                           USER D       514     254
                           USER E       507     305
                           USER F       503     503
                           USER G       492     274
                           USER H       487     243
                           USER I       477     255
                                           Enabling Networked Knowledge
Digital Enterprise Research Institute                           www.deri.ie




       Survey Question:
       What percent of the time when
       you exercise do you use a
       mobile fitness app?
                        69% of all users more than
                             80% of the time

                                          Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




        Time Period Analysis




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                         www.deri.ie




                                        Enabling Networked Knowledge
Digital Enterprise Research Institute                                                 www.deri.ie




                  Future research
                          Continue to analyze data
                                 Cross application usage patterns
                                 Adoption and maintenance patterns
                          Cross analysis with Survey Data
                          Social Network Analysis
                          Collaborate with other researchers
                                 Survey users
                                 Build economic model of research




                                                                Enabling Networked Knowledge
Digital Enterprise Research Institute                                      www.deri.ie




                                                             Ted Vickey
                                        National University of Ireland - Galway
                                                           ted.vickey@deri.org
                                                                   @tedvickey
                                               www.linkedin.com/in/tedvickey
                                                       www.socialfitphd.com
                                                     www.slideshare.net/drfitt


                                                    Enabling Networked Knowledge

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AAAI 2012 at Standord

  • 1. Digital Enterprise Research Institute www.deri.ie A Study on Twitter Usage for Fitness Self-Reporting via Mobile Apps Ted Vickey Enabling Networked Knowledge
  • 2.
  • 3. Digital Enterprise Research Institute www.deri.ie WHO WHAT WHY HOW Enabling Networked Knowledge
  • 4. Digital Enterprise Research Institute www.deri.ie WHO Enabling Networked Knowledge
  • 5. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  • 6. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  • 7. Digital Enterprise Research Institute www.deri.ie WHAT Enabling Networked Knowledge
  • 8. Digital Enterprise Research Institute www.deri.ie My PhD is researching exercise and technology, because I want to find out if the use of online social networking increases exercise adherence and motivation so that developers can create more persuasive applications that allow a person to become healthier and decrease healthcare costs. Enabling Networked Knowledge
  • 9. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  • 10. Digital Enterprise Research Institute www.deri.ie WHY Enabling Networked Knowledge
  • 11. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  • 12. Digital Enterprise Research Institute www.deri.ie Business Model for Connected Health Enabling Networked Knowledge
  • 13. Digital Enterprise Research Institute www.deri.ie Around the world today… 1 in 3 adults overweight 1 in 10 adults obese Enabling Networked Knowledge Data from WHO, 2011
  • 14. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  • 15. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  • 16. Digital Enterprise Research Institute www.deri.ie 50 “Globesity” 45 USA, 45 40 35 Percentage of adult obesity (>30% BMI) Mexico, 33 30 Chile, 30 Australia, 27 25 England, 24 20 Brazil, 17 15 Sweden, 12 Norway, 11 10 5 Japan, 3 0 1985 1990 1995 2000 2005 2010 Enabling Networked Knowledge Data from WHO, 2011
  • 17. Digital Enterprise Research Institute www.deri.ie HOW Enabling Networked Knowledge
  • 18. Digital Enterprise Research Institute www.deri.ie • Sports community based on free real-time GPS tracking of running, cycling, etc. • Copenhagen, Denmark • Raised $2.3M in funding 2011 • 7.5M worldwide users (majority in USA) • Android, iPhone, BlackBerry, Symbian, Windows Phone and Java Enabling Networked Knowledge
  • 19. Digital Enterprise Research Institute www.deri.ie 1. Turn on mobile fitness app Workout Time! Enabling Networked Knowledge
  • 20. Digital Enterprise Research Institute www.deri.ie 2. Complete physical activity Walking Running Biking Hiking Swimming Lifting Sleeping Enabling Networked Knowledge
  • 21. Digital Enterprise Research Institute www.deri.ie 3. Save workout Enabling Networked Knowledge
  • 22. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  • 23. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  • 24. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  • 25. Digital Enterprise Research Institute www.deri.ie We can analyze…  User ID • Fitness App  Location • Exercise Type  # Followers • Exercise Time  # Followings • Exercise Trends  # Lists • Twitter Social Network  Influence score • Message  Klout Type • Twitter activity Enabling Networked Knowledge
  • 26. Digital Enterprise Research Institute www.deri.ie The process… Enabling Networked Knowledge
  • 27. Digital Enterprise Research Institute www.deri.ie xxxxxxx xxxxx xxxxxxx xxxxxxx xxxx xxxxxxx Enabling Networked Knowledge
  • 28. Digital Enterprise Research Institute www.deri.ie #Endomondo (March 21 – October 21, 2011) 319,024 Collection of Tweets (#endomondo) Identification of English 301,363 Tweets 20,535 Unique Users Enabling Networked Knowledge
  • 29. Digital Enterprise Research Institute www.deri.ie #Endomondo users by Language Enabling Networked Knowledge
  • 30. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  • 31. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  • 32. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  • 33. Digital Enterprise Research Institute www.deri.ie Devil: 2 God: 12 Hell: 18 > Heaven: 5 Enabling Networked Knowledge
  • 34. Digital Enterprise Research Institute www.deri.ie $hit: 46 Crap: 22 Damn: 40 F%#&: 51 Bitch: 1 Ass: 34 Fat Ass: 1 Enabling Networked Knowledge
  • 35. Digital Enterprise Research Institute www.deri.ie 391 1739 Enabling Networked Knowledge
  • 36. Digital Enterprise Research Institute www.deri.ie Geo location of #endomondo users Enabling Networked Knowledge
  • 37. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  • 38. Digital Enterprise Research Institute www.deri.ie Was out cycling 5.03 miles with #Endomondo. See it here: http://t.co/dr24ar Enabling Networked Knowledge
  • 39. Digital Enterprise Research Institute www.deri.ie http://t.co/dfe34d Enabling Networked Knowledge
  • 40. Digital Enterprise Research Institute www.deri.ie #Endomondo Celebrates 5 Million #Downloads Of Fitness App With $2.3M In Seed Funding http://t.co/Z3a2MYwV Enabling Networked Knowledge
  • 41. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  • 42. Digital Enterprise Research Institute www.deri.ie Unique Users: 2,587 (Users who Tweeted 1x or 18%) 109,115 (Top 10% of Tweeters made 47% tweets) 229,513 (Total Tweets) English Only, Workout Category Enabling Networked Knowledge
  • 43. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  • 44. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  • 45. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  • 46. Digital Enterprise Research Institute www.deri.ie Top Ten Tweeters using #endomondo All Workouts User A 977 976 Endomondo 757 0 USER B 522 262 USER C 517 264 USER D 514 254 USER E 507 305 USER F 503 503 USER G 492 274 USER H 487 243 USER I 477 255 Enabling Networked Knowledge
  • 47. Digital Enterprise Research Institute www.deri.ie Survey Question: What percent of the time when you exercise do you use a mobile fitness app? 69% of all users more than 80% of the time Enabling Networked Knowledge
  • 48. Digital Enterprise Research Institute www.deri.ie Time Period Analysis Enabling Networked Knowledge
  • 49. Digital Enterprise Research Institute www.deri.ie Enabling Networked Knowledge
  • 50. Digital Enterprise Research Institute www.deri.ie Future research  Continue to analyze data  Cross application usage patterns  Adoption and maintenance patterns  Cross analysis with Survey Data  Social Network Analysis  Collaborate with other researchers  Survey users  Build economic model of research Enabling Networked Knowledge
  • 51. Digital Enterprise Research Institute www.deri.ie Ted Vickey National University of Ireland - Galway ted.vickey@deri.org @tedvickey www.linkedin.com/in/tedvickey www.socialfitphd.com www.slideshare.net/drfitt Enabling Networked Knowledge