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10 Local Search / Google Places Strategies

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Travis Wright, Author 📚🤔
Travis Wright, Author 📚🤔

How to gain traction in Local Search with Google Places/Maps. 10 strategies to help you get more foot traffic to your business. Also, how to get customer reviews from your happy customers!

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Local Search Strategies Get Your Local Business Discovered on Google Presented by: Travis Wright
Why Use Google Places? • Reach thousands of customers fast. And free. • Personalize your listing and reach out to YOUR customers • Add coupons, edit your map listing, and more • Track statistics easily, and even see what words people type in to find you
1. Claim/Create Local Business Listing Check the major local listing providers for your current listing(s) to claim or create one: http://www.google.com/local/add http://listings.local.yahoo.com/csubmit/index.php https://ssl.bing.com/listings/ListingCenter.aspx
2. Ensure Your Business Address Matches Your Target Location Arthur Bryant’s BBQ 1727 Brooklyn Ave Kansas City, MO 64127
3. Pick Relevant Categories For Your Business/Service
4. Web Citations From Local Directories & Internet Yellow Pages (IYPs)
5. Add Images to Local Maps Profile & IYP Listings
6. Local Phone # Area Code Associated With Local Listing(s) Example: Which of these would you consider a local business? Dan’s Shoe Store Dan’s Shoe Store (312) 555-5555 (800) 555-Shoe
7. Location Keyword (i.e. City, State) in Listing Description
8. Age Of Local Listing Page/Profile
9. Add Coupons for your Customers!
10. Reviews. Reviews. Reviews. Do NOT fabricate FAKE reviews
10. Reviews. Reviews. Reviews. Look at every review about your business on search engines ( business name + phone number )
10. Reviews. Reviews. Reviews. Find WHICH sites reviews are gathered from.
10. Reviews. Reviews. Reviews. Come up with a review campaign strategy that fosters LEGITIMATE feedback.
Where to ask for Reviews? • On Invoices • Billboards • In Newsletters • Thank you letters • In emails • Surveys • On the restaurant check • Ads • Concierge desk • Displays of pictures of • Checkout desk happy clients • Wall signs • Facebook Page • Sales graphics • Twitter
Google Places Demo http://bit.ly/GooglePlacesDemo
10 Local Search / Google Places Strategies

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10 Local Search / Google Places Strategies

  • 1. Local Search Strategies Get Your Local Business Discovered on Google Presented by: Travis Wright
  • 2. Why Use Google Places? • Reach thousands of customers fast. And free. • Personalize your listing and reach out to YOUR customers • Add coupons, edit your map listing, and more • Track statistics easily, and even see what words people type in to find you
  • 3.
  • 4. 1. Claim/Create Local Business Listing Check the major local listing providers for your current listing(s) to claim or create one: http://www.google.com/local/add http://listings.local.yahoo.com/csubmit/index.php https://ssl.bing.com/listings/ListingCenter.aspx
  • 5. 2. Ensure Your Business Address Matches Your Target Location Arthur Bryant’s BBQ 1727 Brooklyn Ave Kansas City, MO 64127
  • 6. 3. Pick Relevant Categories For Your Business/Service
  • 7. 4. Web Citations From Local Directories & Internet Yellow Pages (IYPs)
  • 8. 5. Add Images to Local Maps Profile & IYP Listings
  • 9. 6. Local Phone # Area Code Associated With Local Listing(s) Example: Which of these would you consider a local business? Dan’s Shoe Store Dan’s Shoe Store (312) 555-5555 (800) 555-Shoe
  • 10. 7. Location Keyword (i.e. City, State) in Listing Description
  • 11. 8. Age Of Local Listing Page/Profile
  • 12. 9. Add Coupons for your Customers!
  • 13. 10. Reviews. Reviews. Reviews. Do NOT fabricate FAKE reviews
  • 14. 10. Reviews. Reviews. Reviews. Look at every review about your business on search engines ( business name + phone number )
  • 15. 10. Reviews. Reviews. Reviews. Find WHICH sites reviews are gathered from.
  • 16. 10. Reviews. Reviews. Reviews. Come up with a review campaign strategy that fosters LEGITIMATE feedback.
  • 17. Where to ask for Reviews? • On Invoices • Billboards • In Newsletters • Thank you letters • In emails • Surveys • On the restaurant check • Ads • Concierge desk • Displays of pictures of • Checkout desk happy clients • Wall signs • Facebook Page • Sales graphics • Twitter
  • 18. Google Places Demo http://bit.ly/GooglePlacesDemo