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Specifics of multimedia texts in the context of social networks media aesthetics

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Track 15. Communication, Education and Social Media
Authors: Elena Panova and Vasilii Fedorov

Publié dans : Formation
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Specifics of multimedia texts in the context of social networks media aesthetics

  1. 1. SPECIFICS OF MULTIMEDIA TEXTS IN THE CONTEXT OF SOCIAL NETWORKS MEDIA AESTHETICS Assoc. Prof. Elena Panova Chelyabinsk State University, Russian Federation elena_panova81@mail.ru Assoc. Prof. Vasilii Fedorov Chelyabinsk State University, Russian Federation vvf-82@mail.ru
  2. 2. INTRODUCTION 1. Nowadays “VKontakte” users which is one of the most popular social networks in Russia are 97 million people a month. These data are published on the official site of the company. 2. The quantity factors only prove the serious changes of all the parameters of mass information consumption in contemporary society, statistically describe the effects which new media cause related to the mass communication structure. 3. Among them the first place is occupied by the formation of Media Aesthetics.
  3. 3. DISCUSSION Media Aesthetics - on the one hand, it can be interpreted as a paradigm of “aesthetic values” characteristic of media culture - on the other hand, as a system of principles determining the construction of communication using multimedia resources
  4. 4. Characteristics of online communication within Media Aesthetics  Action of personal behavior in public communication (personal comments, repost etc.)  The subject longs to theatricalize his discourse (materialization of sense perception – smiley, pictures, audio, video, graphics etc.)  Priority of self-presentation
  5. 5. So users learn communication and create new texts of complex structure  Par example of implementation of media aesthetics principles are multimedia texts. They perform as units of certain communicative act in social networks  Multimedia texts – “specific messages including heterogeneous in their semiotic nature components which influence on a recipient within one perceptional modality – usually visual” [A.G. Sonin, D.S. Michurin, 2012 ]  A message, a post in social networks is a complex combination of different sign systems: text and picture; text, picture and audiofile; text, picture, audiofile, animated image and other types of combinations.  The user creates his own creative self-presentation
  6. 6.  More often the creative activity of users is expressed in deconstruction of official “high” culture and public communication.  The deconstruction becomes a configuration of creativity as a form of social activity. It is revealed through the conscious simplification of creative message construction, through travesty and play with everything which is considered an esthetic norm.
  7. 7. All of that defines the stylistic characteristics of multimedia texts  Language play (Intentional violation of language norms)  Precedent texts (Quotes)  Irony  Assembling composition – collage This type of communication stimulates learning to use new multimedia technologies. Social media use this experience to attract audiences
  8. 8. RESULTS  There was conducted a case study of two news messages devoted to one subject. They are presented in the groups informational media on the platform of the social network “VKontakte”
  9. 9. Translation picture 1  Fedor Konyukhov was awarded the Order of Honor in the Kremlin. At the ceremony, he asked Vladimir Putin to help organize a new expedition - diving into the Mariana Trench. Fedor Konyukhov asked Putin to help organize an expedition to the bottom of the Mariana Trench Translation picture 2  Traveler FedorKonyukhov asked Putin for help in organizing the expedition to the bottom of the Mariana Trench  To find the bottom of the Russian economy
  10. 10. The data are valid on 03.07.2018 Name of community in VKontakte Number of watches, total Number of users who liked the message Number of users’ comments Number of interaction “Share the news” Medusa 63372 275 113 8 Lentach 271195 7294 115 139
  11. 11. CONCLUSION  The results of the research demonstrated a great communicative success of multimedia text messages as they are native units for Media Aesthetics  The options which are provided by the social networks for its users allow producing social activity in a creative form. On one hand as a consumer – to feel the esthetic pleasure from breaking the norms of every day discourse, on the other hand, as a real author - to create such texts, self-presenting in public space  Social media actively exploits the need for users to recognize and apply new multimedia tools.
  12. 12. ACKNOWLEDGEMENTS Supported by Russian Science Foundation, 18-18-00007.
  13. 13. Thank you for your attention Vasilii Fedorov vvf-82@mail.ru