1. Tele2 in brief
Mats Granryd, President and CEO of Tele2 AB
December 12, 2012

2. The Tele2 path to success
Value
Champion A growing
demand
Attractive
market mix Scale and cost
efficiency
112 Tele2 Capital Markets Day 2012

3. The Tele2 path to success Growing
number of
customers
Value
Champion A growing
demand Growing
voice and
data
volumes
Increasing
spend
Attractive
market mix Scale and cost
efficiency
113 Tele2 Capital Markets Day 2012

4. The Tele2 path to success
Value
Champion A growing
demand
Always
striving
towards
market
leadership
Attractive
market mix Scale and cost
efficiency #2 cost
position in
sector
114 Tele2 Capital Markets Day 2012

5. The Tele2 path to success
Value
Champion A growing
Operations demand
in Northern
and Eastern
Europe
Grow usage
in mature
markets
Attractive
market mix Scale and cost
Grow
number of efficiency
customers
in emerging
markets
115 Tele2 Capital Markets Day 2012

6. The Tele2 path to success
Low price Value
Champion A growing
demand
Outperform
in customer
experience
Challenger
Culture Attractive
market mix Scale and cost
efficiency
116 Tele2 Capital Markets Day 2012

7. The formula for long term financial returns
Value
Champion A growing
demand
Competitive
financial returns
Attractive
market mix Scale and cost
efficiency
117 Tele2 Capital Markets Day 2012

8. Investment highlights 1(2)
Growing demand Efficiency Attractive footprint
50,000 67% growth
45,000 02’-11’
40,000 31% growth
02’-06’ 33,1%
35,000 30,8%
28,0%
30,000 27,1%
25,8% 25,6%
23,2% 23,1%
25,000 22,3% 21,7%
20,000
15,000
10,000
5,000
0
T2 2010 T2 2011
Communication; fixed, mobile and Internet
 Mobile consumption expands rapidly  Continues to reduce cost gap  Mix between mature and growth
 Household spend on communication  Current position #2 globally  Operations in Northern and
services is growing Eastern Europe
118 Tele2 Capital Markets Day 2012

9. Investment highlights 2(2)
Fast mover ROCE TSR vs. peers
60,000 15,000 30% 160
50,000 12,500 25% 140
120
40,000 10,000 20% 100
30,000 7,500 15% 80
20,000 5,000 60
10% 40
10,000 2,500 20
5%
0 0 0
0% 2007 2008 2009 2010 2011
2007 2008 2009 2010 2011
Total sales Mobil sales EBITDA (rhs) Tele 2 Target Tele 2 Medel peers
Avg._
 A history of being a challenger  Improving ROCE  Long term TSR among top in sector
 Fast mover in a changing market  Still potential to improve
119 Tele2 Capital Markets Day 2012