Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Social CRM - Nurturing Past Customers into Brand Evangelists
Social CRM - Nurturing Past Customers into Brand Evangelists
Social CRM - Nurturing Past Customers into Brand Evangelists
Social CRM - Nurturing Past Customers into Brand Evangelists
Prochain SlideShare
Chargement dans…5
×

Social CRM - Nurturing Past Customers into Brand Evangelists

Traditional advertising combined with social media content and other response vehicles (e.g. on pack) will generate interactions which can be managed through a combination of SM (social media) and communications through more traditional CRM channels. Early pioneers have called this combination Social CRM or SCRM. Social CRM is a way of engaging customers as a part of the overall marketing mix.

  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

×