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The Campaign Game

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These slides are used to play the Campaign Game, a hilarious and insightfull game to learn to design future proof content production plans. Read more about the game on http://circularcontent.com/projects/campaign-game/

Publié dans : Marketing
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The Campaign Game

  1. 1. The Campaign Game
  2. 2. Why?
  3. 3. People share soup. Not the recipe and ingredients. Tomatsuppe by cyclonebill CC BY-SA Raw ingredients Manipulation Recipe ____________ ____________ ____________ ____________ ____________ ____________ Soup
  4. 4. http://circularcontent.com/wikimania2016/http://circularcontent.com/ccsummit2015/ To learn about the soup and the ingredients…
  5. 5. Goal Learn to make future proof content production plans. The Campaign Game Have fun and meanwhile….
  6. 6. STEP 1: SETUP 1. Determine who will be the client 2. Draw a client card 3. The client draws a challenge card 4. Other players draw a creative card Practice round
  7. 7. STEP 2: CREATE Help your client! Think about a campaign and the pitch. Practice round
  8. 8. Rules Q. Can you play without someone playing the client? A. Sure. Just draw a client card and put it in front of you. Q. Can someone play the client and a creative at the same time? A. Absolutely. Don’t sue us for invigorating your multiple personalities disorder. Q. My card sucks. Can I draw a new one? A. Sure, the world ain’t fair. Neither should you be playing this game. Q. I have a perfect idea for a creative/client/challenge card. Can I add it to the deck? A. Duh!? Look for the blank cards and whip that sharpie!
  9. 9. Now for real!
  10. 10. STEP 1: SETUP 1. Determine who will be the client 2. Draw a client card 3. The client draws a challenge card 4. Other players draw a creative card
  11. 11. STEP 2: CREATE Help your client! Think about a campaign and the pitch.
  12. 12. STEP 3: BREAK DOWN Break down your campaign in small pieces!
  13. 13. STEP 4: IMPACT
  14. 14. STEP 5: REMIX
  15. 15. RECAP What did you learn?
  16. 16. Creating a future proof content production plan is difficult? There’s a tool for that. http://circularcontent.com/sharing-manual/octoolbox/
  17. 17. http://circularcontent.com/projects/campaign-game/ Want to play again?
  18. 18. Feedback?
  19. 19. Sebastiaan ter Burg www.circularcontent.com sebastiaan@circularcontent.com @ter_burg

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