Digital marketing techniques can work together to form a funnel that educates customers and drives them toward a desired action. Common techniques include using content to educate customers about a business or product, then retargeting them with ads, emails, or other communications to encourage further engagement or a sale. The document provides contact information for Usman Latif, founder of Marcom Works, and Mohsin Termezy of USAID's Small and Medium Enterprise Activity, and invites feedback on digital marketing for small and medium enterprises.