1. Remarkable customer journeys

2. Campaign
Marketing
Strategy
Campaign
Creative
Exectution
Campaign
Production &
Automation
Campaign
Digital & Print
Launch
Single
Customer
View
Automated
Real-time
Journeys
Campaign
Analysis &
Reporting
Imagine a world where you can run all
your marketing campaigns automatically,
intelligently and cohesively from a single
platform - not just digital campaigns, but
printed campaigns as well.
Imagine a world in which we communicate with people
whilst respecting their individuality – delighting them
with information that is personalised, relevant, yet
meaningful to their lives.
Imagine more

3. Campaign
Marketing
Strategy
Campaign
Creative
Exectution
Campaign
Production &
Automation
Campaign
Digital & Print
Launch
Single
Customer
View
Automated
Real-time
Journeys
Campaign
Analysis &
Reporting
Now imagine being able to do this at lightning
speeds from your desktop whilst enjoying
much greater returns on your marketing
investment – all the while looking like a hero
to your boss.
Imagine a world in which we communicate with people
whilst respecting their individuality – delighting them
with information that is personalised, relevant, yet
meaningful to their lives.
Imagine more

4. Source: *
ADMA
Just 18% of companies have a single view of the
customer even though it is one of their top priorities
for future improvement*
45% of all marketers agree that data is the most
underutilised asset in the marketing organisation*
39% of marketers found it challenging to answer
which marketing initiatives are effective and 75% who
attempt to calculate ROI report some kind of problem
or challenge*
Understanding the digital marketing landscape could
mean the difference between being in business or not.
Today’s marketing landscape

5. Source: *
ADMA
Within the next two years, 71% of marketers plan to
implement a big data analytics solution to help tease
out the insights from the mass of consumer data
available to them*
Despite the increased use of social media,
consumers still prefer to recieve their advertising
messages via traditional media: catalogues and
flyers, TV, press, radio and direct mail.
Understanding the digital marketing landscape could
mean the difference between being in business or not.
Today’s marketing landscape

6. We are integrated marketing technologists.
How we address challenges for our clients
We provide a singular customer view
We will take any and all of your data from any source
and provide you with a single, integrated view of all
your customers, that can be continually updated by
your input and theirs.
We understand digital and print media.
Our innovative solution Printid™
is the only
software in the market that enables fully integrated
management of digital and print campaigns from
one marketing cloud.

7. We are integrated marketing technologists.
How we address challenges for our clients
We know the industry
We stay up to date with market trends and industry
standards so you don’t have to.
We can connect offline to online
Your customers offline response can be captured,
measured and integrated.
We are marketing automation specialists
We automate repetitive activity and campaign
deployment to save time and money.

8. We are integrated marketing technologists.
How we address challenges for our clients
We are an extension of your marketing arm
We enable dynamic and responsive content across
all media. We offer services across strategy, creative,
campaigns, list management, POS, fulfilment, execution,
analysis and reporting.
We understand data, analytics & customer metrics
Our business was built on an innate understanding of
data and analytics and customer metrics.
We are true multi-channel marketing specialists
Regardless of the medium, email, mobile, social, web,
video and print – we’ve got it covered.

9. We are local
Melbourne born and bred, with offices in Sydney
and a team of national partners.
We are best in class
We hire, invest in and partner with the industry’s
best talent, solutions and providers. We deliver best
practice in everything we do.
We are marketing specialists – not consultants
We will take your hand and walk the path with you,
being accountable for our advice.
What makes us different
We are experts in data and analytics.

10. We are easy to work with
We have a reputation for being some of the
friendliest people in the business. Just ask some
of our clients!
We’re not going anywhere
Founded in 2002, with a strong history in print
innovation and cross-channel marketing, we are
here for the long run.
What makes us different
We are experts in data and analytics.

11. M
arketingCloud
Analytics&Report
ing
DATA
SINGLE
CUSTOMER
VIEW
Email
Mobile
Social
Web
Video
Print
Redemptions
APPs
Geo Location
Offers
Call CentreCRM
Hom
epage
M
IS
|
ERP
Landing Page
List
M
icrosite
POS
Building remarkable customer journeys
Providing a single customer view.

12. Capture
Nurture
Welcome
AUTOM
ATION
V
ALUE SEGME
NTATION
LEAD
GENERATION
ONE TO ONE
PERSONALISATION
AUTOM
ATION
ACQUISITION
GROW
TH
ENGAGEMENT&RETENTION
Cross Sell
Reactivation
Welcome
Nurture
Capture
Survey
Surprise & Delight
Reward & Recognition
Birthday
Anniversary
Occasions
Informative
Referral
Events
Upsell
V
ALUE SEGME
NTATION
LEAD
GENERATION
ONE TO ONE PER
SONALISATION
Building remarkable customer journeys
Aquisition campaigns.

13. AUTOM
ATION
ACQUISITION
GROW
TH
ENGAGEMENT&RETENTION
Cross Sell
Reactivation
Welcome
Nurture
Capture
Survey
Surprise & Delight
Reward & Recognition
Birthday
Anniversary
Occasions
Informative
Referral
Events
Upsell
V
ALUE SEGME
NTATION
LEAD
GENERATION
ONE TO ONE PER
SONALISATION
Anniversary
Birthday
Reward & Recognition
Surprise & Delight
Survey
ONE TO ONE
PERSONALISATION
AUTOM
ATION
V
ALUE SEGME
NTATION
LEAD
GENERATION
Building remarkable customer journeys
Engagement & retention campaigns.

14. Reactivation
Cross Sell
Upsell
Events
Referral
Informative
Occasions
AUTOM
ATION
V
ALUE SEGME
NTATION
LEAD
GENERATION
ONE TO ONE
PERSONALISATION
Growth campaigns.
AUTOM
ATION
ACQUISITION
GROW
TH
ENGAGEMENT&RETENTION
Cross Sell
Reactivation
Welcome
Nurture
Capture
Survey
Surprise & Delight
Reward & Recognition
Birthday
Anniversary
Occasions
Informative
Referral
Events
Upsell
V
ALUE SEGME
NTATION
LEAD
GENERATION
ONE TO ONE PER
SONALISATION
Building remarkable customer journeys

15. The customer revolution has begun
It’s never been more important to develop
real relationships with your customers.

16. The future of digital marketing is here.
https://www.youtube.com/watch?v=x1wwxcoA82o
The customer revolution has begun
It’s never been more important to develop
real relationships with your customers.

17. Printid™ is the key to truly integrated marketing campaigns that
deliver powerful results which will delight your customers and
grow your customer base beyond what you thought was possible.
https://www.youtube.com/watch?v=TV2E2v42V0c
Completing the customer journey
Championing a revolutionary global ‘first-to-market’ solution.
Communicating with your customers based
on their preferences.

18. A new application operating within the Salesforce
Marketing Cloud
Fully automated, lighting fast and business rule integrated
A perfect inclusion to completing the customer journey.
http://youtu.be/6yHNMMqksTw
Completing the customer journey
Championing a revolutionary global ‘first-to-market’ solution.
Communicating with your customers based
on their preferences.
“65% of consumers have made a media purchase
as the result of a direct mail piece†
”
†
Salesforce ExactTarget 2012 Channel Market Survey.

19. 1. Expertise, experience and know-how
2. Planning and management through
commitment
3. Return on investment
4. Superior technological execution
Imagine more
Bringing it all together.

20. 5. Increase and improve brand awareness
6. Collect, measure and use behaviour
based data
7. Drive increased conversion rates.
Imagine more
Bringing it all together.

21. remarkable customer journeys
477 Warrigal Rd Moorabbin VIC 3189 Australia. T +613 9555 5001 contact.us@digital-logic.com.au www.digital-logic.com.au