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IAB europe global mobile advertising revenue 2013

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IAB europe global mobile advertising revenue 2013

  1. 1. August 2014 IAB Europe, IAB and IHS Daniel Knapp, Director Advertising Research, IHS Global Mobile Advertising Revenue 2013 The State of Mobile Advertising Around the World
  2. 2. Global mobile advertising revenue nearly doubled in 2013 | 2 € 7,584 € 14,563 € 0 € 2,000 € 4,000 € 6,000 € 8,000 € 10,000 € 12,000 € 14,000 € 16,000 2012 2013 Global mobile ad revenue (€m)* *All data in this presentation is in constant 2013 EUR. Constant exchange rates have been used in order to eliminate currency effects on the growth rate. Source: IAB Europe, IAB, IHS
  3. 3. Display expands its share of mobile advertising as messaging faces pressure | 3 35.7% 41.5% 48.9% 48.9% 15.5% 9.6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2012 2013 Global mobile ad revenue by format messaging search display Source: IAB Europe, IAB, IHS
  4. 4. Mobile display advertising revenues more than doubles as growth outperformed other formats | 4 123% 92% 19% 0% 20% 40% 60% 80% 100% 120% 140% Display Search Messaging Mobile ad growth in 2013 by format (%) 2013 revenue gains over 2012 (€m) € 2,705 € 3,707 € 1,172 € 3,336 € 3,416 € 227 € 0 € 1,000 € 2,000 € 3,000 € 4,000 € 5,000 € 6,000 € 7,000 € 8,000 Display Search Messaging €6,041 €7,123 €1,399 2013 revenues 2013 additions 2012 revenue Source: IAB Europe, IAB, IHS
  5. 5. North America overtakes Asia-Pacific as largest mobile advertising market | 5 € 34 € 117 € 1,328 € 3,362 € 2,743 € 109 € 170 € 2,519 € 5,666 € 6,099 € 0 € 1,000 € 2,000 € 3,000 € 4,000 € 5,000 € 6,000 € 7,000 Latin America Middle East & Africa Europe Asia-Pacific North America 2012 2013 2012 vs 2013: Mobile ad revenues by region (€m) Source: IAB Europe, IAB, IHS
  6. 6. Share gains for all regions apart from Asia-Pacific and Middle East & Africa | 6 0.5% 1.5% 17.5% 36.2% 44.3% 2012 Latin America Middle-East and Africa Europe North America Asia-Pacific 0.7% 1.2% 17.3% 41.9% 38.9% 2013 Global mobile advertising revenue: share by region Source: IAB Europe, IAB, IHS
  7. 7. Asia-Pacific maintains marginal lead in mobile display advertising ahead of rapidly growing North American market | 7 € 7 € 28 € 438 € 903 € 1,327 € 28 € 45 € 990 € 2,466 € 2,512 € 0 € 500 € 1,000 € 1,500 € 2,000 € 2,500 € 3,000 Latin America Middle East & Africa Europe North America Asia-Pacific 2013 2012 2012 vs 2013: Mobile display ad revenues by region (€m) Source: IAB Europe, IAB, IHS
  8. 8. Unchanged regional ranking in mobile search advertising | 8 € 6 € 27 € 780 € 1,361 € 1,532 € 27 € 47 € 1,368 € 2,435 € 3,247 € 0 € 500 € 1,000 € 1,500 € 2,000 € 2,500 € 3,000 € 3,500 Latin America Middle East & Africa Europe Asia-Pacific North America 2013 2012 2012 vs 2013: Mobile search ad revenues by region (€m) Source: IAB Europe, IAB, IHS
  9. 9. Gap between smaller and larger mobile advertising regions is less pronounced in messaging | 9 € 21 € 61 € 110 € 307 € 670 € 54 € 78 € 161 € 386 € 723 € 0 € 100 € 200 € 300 € 400 € 500 € 600 € 700 € 800 Latin America Middle East & Africa Europe North America Asia-Pacific 2013 2012 Mobile messaging ad revenues 2012 vs 2013 (€m) Source: IAB Europe, IAB, IHS
  10. 10. Strong differences across format distribution globally | 10 44.3% 39.3% 40.4% 26.4% 26.2% 43.0% 54.3% 53.2% 27.5% 24.4% 12.7% 6.4% 6.3% 46.1% 49.4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Asia-Pacific Europe North America Middle East and Africa Latin America Mobile ad revenue by format: regions display search messaging Source: IAB Europe, IAB, IHS
  11. 11. Latin American mobile display market grows 5x faster than market in Middle East and Africa | 11 57% 89% 126% 173% 288% 0% 50% 100% 150% 200% 250% 300% 350% Middle-East and Africa Asia-Pacific Europe North America Latin America Mobile display ad growth in 2013 by region Source: IAB Europe, IAB, IHS
  12. 12. Mobile search growth in Latin America decoupled from relatively homogenous growth in other regions | 12 71% 75% 79% 112% 354% 0% 50% 100% 150% 200% 250% 300% 350% 400% Middle-East and Africa Europe Asia-Pacific North America Latin America Mobile search ad growth in 2013 by region Source: IAB Europe, IAB, IHS
  13. 13. Maturity of messaging advertising evident in Asia Pacific, but format still commands triple-digit growth in Latin America | 13 7% 26% 28% 47% 152% 0% 20% 40% 60% 80% 100% 120% 140% 160% Asia-Pacific North America Middle-East and Africa Europe Latin America Mobile messaging ad growth in 2013 by region Source: IAB Europe, IAB, IHS
  14. 14. Contact: Alison Fennah, IAB Europe – fennah@iabeurope.eu Daniel Knapp, IHS – daniel.knapp@ihs.com @IABEurope IAB Europe www.iabeurope.eu Connect with us:

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