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Mike - Trainer
Behaviors
• 	
  	
  Forgets	
  a	
  lot	
  of	
  things	
  
• 	
  	
  Weighs	
  self	
  everyday	
  
• 	
  	
  Tracks	
  calorie	
  intake	
  
• 	
  	
  Reads	
  health	
  blogs	
  
• 	
  	
  Works	
  with	
  adults	
  and	
  kids	
  

Traits

• 	
  	
  38	
  years	
  old	
  
• 	
  	
  Lives	
  near	
  his	
  gym	
  
• 	
  	
  Married	
  with	
  no	
  kids	
  
• 	
  	
  Commutes	
  to	
  gym	
  
• 	
  	
  Income	
  $50,000	
  

Goals

• 	
  	
  Scheduling	
  clients	
  
• 	
  	
  Tracking	
  client	
  progress	
  
• 	
  	
  Developing	
  workouts	
  
• 	
  	
  Measuring	
  client	
  vitals	
  
• 	
  	
  Emailing	
  clients	
  
Mike - Trainer
Behaviors
• 	
  	
  Forgets	
  a	
  lot	
  of	
  things	
  
• 	
  	
  Weighs	
  self	
  everyday	
  
• 	
  	
  Tracks	
  calorie	
  intake	
  
• 	
  	
  Reads	
  health	
  blogs	
  
• 	
  	
  Works	
  with	
  adults	
  and	
  kids	
  

Traits

• 	
  	
  38	
  years	
  old	
  
• 	
  	
  Lives	
  near	
  his	
  gym	
  
• 	
  	
  Married	
  with	
  1	
  kids	
  
• 	
  	
  Commutes	
  to	
  gym	
  
• 	
  	
  Income	
  $50,000	
  

Goals

• 	
  	
  Scheduling	
  clients	
  
• 	
  	
  Tracking	
  client	
  progress	
  
• 	
  	
  Developing	
  workouts	
  
• 	
  	
  Measuring	
  client	
  vitals	
  
• 	
  	
  Emailing	
  clients	
  
Mike (A) - Olympic Trainer
Behaviors
• 	
  	
  Never	
  forgets	
  things	
  
• 	
  	
  Weighs	
  self	
  everyday	
  
• 	
  	
  Tracks	
  calorie	
  intake	
  
• 	
  	
  Reads	
  health	
  blogs	
  
• 	
  	
  Works	
  with	
  athletes	
  

Traits

• 	
  	
  38	
  years	
  old	
  
• 	
  	
  Always	
  has	
  a	
  gym	
  bag	
  
• 	
  	
  Married	
  with	
  1	
  kids	
  
• 	
  	
  Achievement-­‐oriented	
  
• 	
  	
  Income	
  $100,000	
  

Goals

• 	
  	
  Scheduling	
  clients	
  
• 	
  	
  Tracking	
  client	
  progress	
  
• 	
  	
  Developing	
  workouts	
  
• 	
  	
  Measuring	
  client	
  vitals	
  
• 	
  	
  Emailing	
  clients	
  
Mike (B) - Health & Fitness Trainer
Behaviors
• 	
  	
  Remembers	
  negaAve	
  things	
  
• 	
  	
  Weighs	
  self	
  everyday	
  
• 	
  	
  Tracks	
  calorie	
  intake	
  
• 	
  	
  Struggles	
  with	
  moAvaAon	
  
• 	
  	
  Works	
  with	
  adults	
  and	
  kids	
  

Traits

• 	
  	
  38	
  years	
  old	
  
• 	
  	
  Carries	
  a	
  calorie	
  counter	
  
• 	
  	
  Married	
  with	
  1	
  kids	
  
• 	
  	
  Values	
  happiness	
  
• 	
  	
  Income	
  $50,000	
  

Goals

• 	
  	
  MoAvaAng	
  clients	
  
• 	
  	
  Tracking	
  client	
  progress	
  
• 	
  	
  Developing	
  workouts	
  
• 	
  	
  Measuring	
  client	
  vitals	
  
• 	
  	
  Developing	
  meal	
  plans	
  
Mike (C) - Physical Therapist
Behaviors
• 	
  	
  Forgets	
  therapy	
  plans	
  
• 	
  	
  Weighs	
  self	
  everyday	
  
• 	
  	
  Tracks	
  client	
  progress	
  
• 	
  	
  Reads	
  health	
  blogs	
  
• 	
  	
  Works	
  with	
  adults	
  and	
  kids	
  

Traits

• 	
  	
  38	
  years	
  old	
  
• 	
  	
  Commuter	
  Dad	
  
• 	
  	
  Values	
  being	
  needed	
  
• 	
  	
  Works	
  at	
  a	
  gym	
  
• 	
  	
  Income	
  $50,000	
  

Goals

• 	
  	
  Scheduling	
  clients	
  
• 	
  	
  Keeping	
  insurance	
  records	
  
• 	
  	
  Developing	
  workouts	
  
• 	
  	
  Measuring	
  client	
  vitals	
  
• 	
  	
  ReporAng	
  to	
  insurance	
  
Mike (D) - Cross-Fit Trainer
Behaviors
• 	
  	
  Forgets	
  cross-­‐fit	
  workouts	
  
• 	
  	
  Weighs	
  self	
  everyday	
  
• 	
  	
  Tracks	
  calorie	
  intake	
  
• 	
  	
  Reads	
  cross-­‐fit	
  site	
  daily	
  
• 	
  	
  Works	
  with	
  adults	
  only	
  

Traits

• 	
  	
  38	
  years	
  old	
  
• 	
  	
  Works	
  at	
  a	
  Cross-­‐Fit	
  gym	
  
• 	
  	
  Married	
  with	
  1	
  kids	
  
• 	
  	
  Very	
  detail-­‐oriented	
  
• 	
  	
  Income	
  $50,000	
  

Goals

• 	
  	
  Scheduling	
  workouts,	
  not	
  clients	
  
• 	
  	
  Tracking	
  client	
  progress	
  
• 	
  	
  SeGng	
  up	
  equipment	
  
• 	
  	
  CollecAng	
  money	
  
• 	
  	
  EducaAng	
  new	
  clients	
  
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas
Adding Personality to Personas

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Adding Personality to Personas

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  • 8. Mike - Trainer Behaviors •     Forgets  a  lot  of  things   •     Weighs  self  everyday   •     Tracks  calorie  intake   •     Reads  health  blogs   •     Works  with  adults  and  kids   Traits •     38  years  old   •     Lives  near  his  gym   •     Married  with  no  kids   •     Commutes  to  gym   •     Income  $50,000   Goals •     Scheduling  clients   •     Tracking  client  progress   •     Developing  workouts   •     Measuring  client  vitals   •     Emailing  clients  
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  • 35. Mike - Trainer Behaviors •     Forgets  a  lot  of  things   •     Weighs  self  everyday   •     Tracks  calorie  intake   •     Reads  health  blogs   •     Works  with  adults  and  kids   Traits •     38  years  old   •     Lives  near  his  gym   •     Married  with  1  kids   •     Commutes  to  gym   •     Income  $50,000   Goals •     Scheduling  clients   •     Tracking  client  progress   •     Developing  workouts   •     Measuring  client  vitals   •     Emailing  clients  
  • 36. Mike (A) - Olympic Trainer Behaviors •     Never  forgets  things   •     Weighs  self  everyday   •     Tracks  calorie  intake   •     Reads  health  blogs   •     Works  with  athletes   Traits •     38  years  old   •     Always  has  a  gym  bag   •     Married  with  1  kids   •     Achievement-­‐oriented   •     Income  $100,000   Goals •     Scheduling  clients   •     Tracking  client  progress   •     Developing  workouts   •     Measuring  client  vitals   •     Emailing  clients  
  • 37. Mike (B) - Health & Fitness Trainer Behaviors •     Remembers  negaAve  things   •     Weighs  self  everyday   •     Tracks  calorie  intake   •     Struggles  with  moAvaAon   •     Works  with  adults  and  kids   Traits •     38  years  old   •     Carries  a  calorie  counter   •     Married  with  1  kids   •     Values  happiness   •     Income  $50,000   Goals •     MoAvaAng  clients   •     Tracking  client  progress   •     Developing  workouts   •     Measuring  client  vitals   •     Developing  meal  plans  
  • 38. Mike (C) - Physical Therapist Behaviors •     Forgets  therapy  plans   •     Weighs  self  everyday   •     Tracks  client  progress   •     Reads  health  blogs   •     Works  with  adults  and  kids   Traits •     38  years  old   •     Commuter  Dad   •     Values  being  needed   •     Works  at  a  gym   •     Income  $50,000   Goals •     Scheduling  clients   •     Keeping  insurance  records   •     Developing  workouts   •     Measuring  client  vitals   •     ReporAng  to  insurance  
  • 39. Mike (D) - Cross-Fit Trainer Behaviors •     Forgets  cross-­‐fit  workouts   •     Weighs  self  everyday   •     Tracks  calorie  intake   •     Reads  cross-­‐fit  site  daily   •     Works  with  adults  only   Traits •     38  years  old   •     Works  at  a  Cross-­‐Fit  gym   •     Married  with  1  kids   •     Very  detail-­‐oriented   •     Income  $50,000   Goals •     Scheduling  workouts,  not  clients   •     Tracking  client  progress   •     SeGng  up  equipment   •     CollecAng  money   •     EducaAng  new  clients