8. Mike - Trainer
Behaviors
•
Forgets
a
lot
of
things
•
Weighs
self
everyday
•
Tracks
calorie
intake
•
Reads
health
blogs
•
Works
with
adults
and
kids
Traits
•
38
years
old
•
Lives
near
his
gym
•
Married
with
no
kids
•
Commutes
to
gym
•
Income
$50,000
Goals
•
Scheduling
clients
•
Tracking
client
progress
•
Developing
workouts
•
Measuring
client
vitals
•
Emailing
clients
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35. Mike - Trainer
Behaviors
•
Forgets
a
lot
of
things
•
Weighs
self
everyday
•
Tracks
calorie
intake
•
Reads
health
blogs
•
Works
with
adults
and
kids
Traits
•
38
years
old
•
Lives
near
his
gym
•
Married
with
1
kids
•
Commutes
to
gym
•
Income
$50,000
Goals
•
Scheduling
clients
•
Tracking
client
progress
•
Developing
workouts
•
Measuring
client
vitals
•
Emailing
clients
36. Mike (A) - Olympic Trainer
Behaviors
•
Never
forgets
things
•
Weighs
self
everyday
•
Tracks
calorie
intake
•
Reads
health
blogs
•
Works
with
athletes
Traits
•
38
years
old
•
Always
has
a
gym
bag
•
Married
with
1
kids
•
Achievement-‐oriented
•
Income
$100,000
Goals
•
Scheduling
clients
•
Tracking
client
progress
•
Developing
workouts
•
Measuring
client
vitals
•
Emailing
clients
37. Mike (B) - Health & Fitness Trainer
Behaviors
•
Remembers
negaAve
things
•
Weighs
self
everyday
•
Tracks
calorie
intake
•
Struggles
with
moAvaAon
•
Works
with
adults
and
kids
Traits
•
38
years
old
•
Carries
a
calorie
counter
•
Married
with
1
kids
•
Values
happiness
•
Income
$50,000
Goals
•
MoAvaAng
clients
•
Tracking
client
progress
•
Developing
workouts
•
Measuring
client
vitals
•
Developing
meal
plans
38. Mike (C) - Physical Therapist
Behaviors
•
Forgets
therapy
plans
•
Weighs
self
everyday
•
Tracks
client
progress
•
Reads
health
blogs
•
Works
with
adults
and
kids
Traits
•
38
years
old
•
Commuter
Dad
•
Values
being
needed
•
Works
at
a
gym
•
Income
$50,000
Goals
•
Scheduling
clients
•
Keeping
insurance
records
•
Developing
workouts
•
Measuring
client
vitals
•
ReporAng
to
insurance
39. Mike (D) - Cross-Fit Trainer
Behaviors
•
Forgets
cross-‐fit
workouts
•
Weighs
self
everyday
•
Tracks
calorie
intake
•
Reads
cross-‐fit
site
daily
•
Works
with
adults
only
Traits
•
38
years
old
•
Works
at
a
Cross-‐Fit
gym
•
Married
with
1
kids
•
Very
detail-‐oriented
•
Income
$50,000
Goals
•
Scheduling
workouts,
not
clients
•
Tracking
client
progress
•
SeGng
up
equipment
•
CollecAng
money
•
EducaAng
new
clients