2. Assumptions in digital media
Digital media are the present and future of
media
Digital media are all-embracing, pervasive and
ubiquituous
3. Four trends in digital media
Digital media are…
Narrated
Responsive
Transmedia
Visualized
4. Digital media are… narrated
News are stories
New platforms are used to create and share stories
Stories engage audiences both in journalism and advertising
7. Digital media are… responsive
Digital audiences are participant
Design caters to various audiences
Responsive design adapts to social and mobile audiences
10. Digital media are… transmedia
Digital media are
transmedia/crossmedia
(stories)
One product, many platforms;
various products, various
plataforms
Professionals have to conceive
transmedia from the start
(Image source: Library Technology Launch Pad)
13. Digital media are… visualized
Infographies and visualizations (also) belong to journalists
Journalists extract meaning (and create stories) through big data
Visual representation is as important as written descriptions
16. Four trends in digital media (summary)
Digital media are…
Narrated (tell stories)
Responsive (to audiences and devices)
Ttransmedia (through different contents and platforms)
Visualized (through graphics and visualizations )
Notes de l'éditeur
Local stories, artfully told
To the changes on how me consume information
Longreads
Book trailers, webisodes, apps, advertising below and above the line
This an Orange-sponsored lab in France focused on developing interactive video tools and definin the transmedia professions
Circos is a tool which shows similarities among the genomes of four species, but can have other usages.