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My Favorite Blog 
Kyle Rudy (@rudykyle) 
Resource/Ammirati
Kevin Hillstrom 
@MineThatData 
Minethatdata.com
(One of) My favorite posts: 
Attribution: The Interaction 
Matrix 
http://bit.ly/minethatdata_attr!
What’s it 
about?
Attribution. 
Duh.
Why?
Omni-channel is 
becoming more important.
Understanding how 
channels work together is 
even more so.
Also.
Also. 
Attribution is hard.
Also. 
Attribution is hard. 
I mean really, really hard.
Now What?
Follow Kevin on Twitter 
@MineThatData
Follow Kevin on Twitter 
@MineThatData 
Read all of the blogs.
Follow Kevin on Twitter 
@MineThatData 
Read all of the blogs. 
Soak up his knowledge/experience
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Presentation by Kyle Rudy at Columbus Web Analytics Wednesday on 10/1/2014.

The format of the event was that participants presented a blog post or article that they found particularly interesting. Kyle presented on Kevin Hillstrom's blog and Twitter feed and, in particular, on one of his attribution management posts: http://blog.minethatdata.com/2013/12/attribution-interaction-matrix.html

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Kyle Rudy - Mine That Data / Attribution Management

  1. 1. My Favorite Blog Kyle Rudy (@rudykyle) Resource/Ammirati
  2. 2. Kevin Hillstrom @MineThatData Minethatdata.com
  3. 3. (One of) My favorite posts: Attribution: The Interaction Matrix http://bit.ly/minethatdata_attr!
  4. 4. What’s it about?
  5. 5. Attribution. Duh.
  6. 6. Why?
  7. 7. Omni-channel is becoming more important.
  8. 8. Understanding how channels work together is even more so.
  9. 9. Also.
  10. 10. Also. Attribution is hard.
  11. 11. Also. Attribution is hard. I mean really, really hard.
  12. 12. Now What?
  13. 13. Follow Kevin on Twitter @MineThatData
  14. 14. Follow Kevin on Twitter @MineThatData Read all of the blogs.
  15. 15. Follow Kevin on Twitter @MineThatData Read all of the blogs. Soak up his knowledge/experience

Presentation by Kyle Rudy at Columbus Web Analytics Wednesday on 10/1/2014. The format of the event was that participants presented a blog post or article that they found particularly interesting. Kyle presented on Kevin Hillstrom's blog and Twitter feed and, in particular, on one of his attribution management posts: http://blog.minethatdata.com/2013/12/attribution-interaction-matrix.html

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