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Ruth Milligan - Columbus Web Analytics Wednesday - August 2018

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They want the Teddy Bear, not the stuffing.

Your audiences want to touch, feel and see your message, they don’t want a cascade of stuffing, thread and other parts that may show your expertise but confuse their understanding. Ruth Milligan‘s presentation unpacks specific storytelling strategies every data scientist and analyst needs to embrace as it relates to distilling data into information that resonates. She also discusses the critical tenets of content framing for building short talks to lay audiences.

Ruth Milligan is an executive communication coach and trainer. She works primarily with leaders delivering consequential communications and trains in content framing, storytelling, public speaking and executive presence. She is also one of the longest running TEDx organizers in the world with Nancy Kramer, having organized and curated TEDxColumbus since 2009. Along with her team at Articulation, her current practice, they have coached over 400 TEDx and TED-style talks. They are known for their work in science, research and data fields, helping researchers, scientists and analysts making their insights accessible to lay audiences. She provided coaching to our speakers for Women in Analytics 2018 and has become a trusted partner to data insight teams at MetLife, Nationwide and Ford as well as coaching a variety of speakers at UnitedHealthCare, EcoLab, Express, Nationwide Children’s Hospital and many groups inside The Ohio State University and Wexner Medical Center.

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Ruth Milligan - Columbus Web Analytics Wednesday - August 2018

  1. 1. Sell me the teddy bear, not the stuffing. Ruth Milligan WAW 8.15.18
  2. 2. Bullet Points Graphs Charts Text (None of those things) Governing Thought Call to Action Stories/ Emotion Concise Data Points Images
  3. 3. https://www.youtube.com/watch?v=2YY-hmWY23A
  4. 4. Your Role + Your Audience.
  5. 5. Building context.
  6. 6. See videos at: https://www.youtube.com/channel/UCI8AHG900r6NIxZME6C55ag/videos
  7. 7. What question are you answering? What is at stake for your audience if they don’t hear your message? What do you want them to do with your message?
  8. 8. Begins with why
  9. 9. Your Governing Idea.
  10. 10. MOMA
  11. 11. Georgia O’Keefe (Christies)
  12. 12. Governing Idea
  13. 13. Your 3 Points.
  14. 14. https://www.youtube.com/watch?v=2YY-hmWY23A
  15. 15. Georgia O’Keefe (Christies)
  16. 16. Three Points to support a vision
  17. 17. Laddering Complex Ideas Sam King At The Ohio State University and Nationwide Children’s Hospital, Dr. King’s lab studies how alpha-hemolytic streptococci modify and interact with host glycans and how these interactions contribute to pathogenicity. Got that? Neither did we, until she carefully “laddered” one of the discoveries she was pursuing with carefully build animations. Take a watch in this TED- like talk.
  18. 18. Slides. Yes, slides.
  19. 19. See videos at: https://www.youtube.com/channel/UCI8AHG900r6NIxZME6C55ag/videos
  20. 20. Story without Slides.
  21. 21. Highly integrated slides.
  22. 22. Your Call To Action. Did your last presentation have a why? Did you leave the audience with one idea? Did you only use 3 key points? Did you kill them with bullet points?
  23. 23. Ruth Milligan ruth@articulationinc.com Videos in this presentation From TED.com Casey Brown Chip Kidd Eli Pariser From OSU.edu John Horack Sam King From TEDxColumbus Yiem Sunbhanich All Articulation videos are YouTube

They want the Teddy Bear, not the stuffing. Your audiences want to touch, feel and see your message, they don’t want a cascade of stuffing, thread and other parts that may show your expertise but confuse their understanding. Ruth Milligan‘s presentation unpacks specific storytelling strategies every data scientist and analyst needs to embrace as it relates to distilling data into information that resonates. She also discusses the critical tenets of content framing for building short talks to lay audiences. Ruth Milligan is an executive communication coach and trainer. She works primarily with leaders delivering consequential communications and trains in content framing, storytelling, public speaking and executive presence. She is also one of the longest running TEDx organizers in the world with Nancy Kramer, having organized and curated TEDxColumbus since 2009. Along with her team at Articulation, her current practice, they have coached over 400 TEDx and TED-style talks. They are known for their work in science, research and data fields, helping researchers, scientists and analysts making their insights accessible to lay audiences. She provided coaching to our speakers for Women in Analytics 2018 and has become a trusted partner to data insight teams at MetLife, Nationwide and Ford as well as coaching a variety of speakers at UnitedHealthCare, EcoLab, Express, Nationwide Children’s Hospital and many groups inside The Ohio State University and Wexner Medical Center.

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