A process for content strategy with a help from dear aunt sally + a little bit of magic.

1. CONTENT STRATEGY
ORDER OF OPERATIONS @tomharari

2. Who here
FINISHED GRADE SCHOOL?
@tomharari

3. ORDER OF OPERATIONS (OLD)
PEMDAS
L X y E U A
e C A N L
a U r t L
s S y
e e
Date
@tomharari

4. Order of Operations (NEW)
DAS CPM
E U A A E A
A N L n R G
r t L F I
y O c
R
m
iacquire.com @tomharari

5. Discovery
Appraisal
Staging
Creation
Promotion
Measurement
iacquire.com @TOMHARARI

6. FORCE
AGREEMENT
D ON
SUCCESS
DISCOVERY MEASUREMENT
iacquire.com @tomharari

7. IDENTIFY STAKEHOLDERS
@tomharari

8. Do Market Research
iacquire.com @Tomharari

9. What Are Your Business
Objectives?
iacquire.com @tomharari

10. HOW
MUCH
A
APPRAISAL
CONTENT
EXISTS?
@tomharari

11. DOES
CONTENT
MEET
STRATEGIC
GOALS?  Qualitative Vs. Quantitative? http://iacq.co/11g9muA
 How Much is Enough?
iacquire.com @tomharari

12. STARTING
TO
S
STAGING
MAKE
MAGIC
@tomharari

13. OLD School Planning
iacquire.com @tomharari

14. New School Planning
iacquire.com @tomharari

15. Wordpress Makes This Very Easy
iacquire.com @tomharari

16. C
CREATION
@tomharari http://www.flickr.com/photos/fotologic/410355440

17. The Resources
For Content
Creators
Are At Your
Fingertips
iacquire.com http://iacq.co/ZwmTdw @tomharari

18. P
PROMOTION CONTENT
MARKETING
@tomharari

19. Content Marketing is
The Only Marketing
That’s Left…
- Seth Godin
iacquire.com

20. Planning &
Strategy
Leads To
Awesome
Content
iacquire.com @tomharari

21. Get The LINKzZ!!!!
50 LRD
iacquire.com @tomharari

22. We just launched Ecommerce University
which will be the go-to place for all
entrepreneurs to learn about everything
ecommerce. …we plan on releasing 3-4 more
guides this year.
Each guide will be the most comprehensive
available and will be published via guides, ebook
and print book.
Mark Hayes
Marketing, PR, & Content @Shopify
iacquire.com @tomharari

23. Assess
Performance
M
MEASUREMENT
@tomharari

24. Look
Beyond
Rankings
Is
Content
Meeting
Business
Goals?
iacquire.com @tomharari

25. READING ASSIGNMENT
iacquire.com @tomharari

26. Thank You
Tomharari.com
@tomharari
Download Slides HerE:
http://iacq.co/1611ImT
Iacquire.com