MAHA Global and IPR: Do Actions Speak Louder Than Words?
Nokia
1. PORTER’S 5 FORCES MODEL : NOKIA PATENTS, RIGHTS BRAND BUILDING ABSOLUTE COST ADVANTAGE STRONG DISTRIBUTION CHAIN MOTOROLA,SONY-ERRICSON GROWING MOBILE INDUSTRY DIVERSITY IN THE INDUSTRY INTENSE ADVERTISING SUPPLIER/FIRM SWITCHING COST SUBSTITUTE INPUTS SUPPLIER TO FIRM RATIO BARGAINING LEVERAGE PRICE SENSITIVITY SUBSTITUTES RELATIVE COST PERFORMANCE BUYER TENDANCY TO SUBSTITUTE THREAT OF NEW ENTRANTS BARGAINING POWER OF CUSTOMERS COMPETITIVE RIVALRY THREAT OF SUBSTITUTE PRODUCTS BARGAINING POWER OF SUPPLIERS Low High High High High
2. PORTER’S VALUE CHAIN : NOKIA TECHNOLOGY DEVELOPMENT : PRODUCT & MANUFACTURING PROCESS HR : RECRUITING IN BIG NUMBERS, TRAINING PROCUREMENT : PURCHASE/DEVELOPMENT OF COMPONENTS FIRM INFRASTRUCTURE : MANAGEMENT AND ADMIN SERVICES STORING H/W, S/W AND F/W ASSEMBLING OF COMPONENTS DELIVERY TO SUPPLIERS/NOKIA PRIORITY PROMOTION AND SALES FORCE COMPETITIVE ADVANTAGE
3. SUPPORT TURN AROUND FACTORY STRATEGIC STRATEGIC GRID : NOKIA HIGH HIGH LOW LOW
4. DEVELOPMENT OF COMPETITIVE PRODUCTS TECHNOLOGY CUSTOMER SUPPORT INVESTMENT ON R&D PATENTS PRODUCT INFORMATION AFTER SALES SUPPORT CRITICAL SUCCESS FACTOR ANALYSIS
