2. agency profile
ESTABLISHED 2004
OWNERSHIP Will Campbell - Creative Director
Danilo Roque - Director of Interactive Operations
LOCATIONS Orange County
2140 Chapman Avenue, Suite 200
Orange, California 92868
P: 714.453.9030 F: 714.455.7757
Hollywood
5358 Melrose Avenue, West Building
Hollywood, California 90038
P: 323.960.4091 F: 323.960.4081
2
3. fundamentals
POSITIONING
In a world where digital communication, internet technology and e-lifestyles are standard, the need for
atypical, non-conventional, captivating messages has become increasingly important. As consumers are
becoming constantly overwhelmed with seemingly limitless technological advancements, the ability to
stand out now, more than ever, requires the imagination, discipline, and insight to apply the capabilities
of the future, today.
VISION
Created and poised to deliver above the cliché methods of interactive marketing, ARC Media Group
persistently pushes the creative media envelope and maintains an unyielding commitment to navigate
uncharted and off the map marketing and design territory.
PHILOSOPHY
Residence to an elite group of thinkers this production house is built on a foundation of great ideas,
natural talent, extraordinary skill, and “A” class business practices. ARC Media prides itself in its self-
motivation and dedication to providing innovative, creative, functionally sound, high quality interactive
solutions on schedule and within budget.
KEY STRENGTHS
We offer an array of core competencies— Creative, Strategy, Technology, Development, Measurement,
Interactive Search Marketing, Advertising Operations and Social Media.
INDUSTRY EXPERIENCE
Automotive, Banking, Enterainment, Education, Sports, Pharmaceutical, Government, Insurance, Health
& Wellness, Retail, Real Estate, Social Media, Technology.
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4. services
STRATEGIC & MARKETING SERVICES
Digital Strategy
Digital Brand Management
Interactive Marketing
Social Media Marketing
Digital Media Stewardship & Planning
Communication Planning
Monetization Strategy
Vertical Integration
Analytics & Reporting
Search Marketing
E-Mail Marketing
Online Advertising
Research
CREATIVE SERVICES
User Interface Design
User Experience Design
Information Architecture
Rich Media Design
Visual Effects Design
Animation
Music Production
Sound Design
Copy Writing
Content Development
Character Building
Mobile Design
3D
4
5. services
TECHONOLOGY SERVICES
Website Development
Content Management Systems
Mobile/WAP Development
Wireframing
Rich Internet Applications
Components
System Architecture
Database Development & Architecture
Plug-In Development
Host Management
Social Media Applications
Widget/Rich Media Development
Rich Media Hosting
eCommerce Development
Ad Serving
Ad Operations
SMS/MMS
Software Development
Web Hosting
Technology Consulting
Search Engine Optimization
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6. key strengths
STRATEGY
An exceptional level of digital intelligence shows up for our clients as improved effectiveness and
overall achievement. The assessment of business goals, challenges, research, and current brand value,
juxtaposed with digital insight and best practices is our composition for creating sound and innovative
strategies.
With experience in brand, product, social, commerce, media and a range of other objectives, our
consultants successfully and consistently maximize opportunity with new perspectives, and high
performing recommendations within the digital and interactive space.
CREATIVE
Steering clear of “assembly line design” we take an individualized approach to each project with
the understanding that each and every client engagement is a unique opportunity to pursue newer,
creative, cutting-edge design and development solutions. It is not only with passion, excitement and a
standard of perfection that our designers approach each project, but with the attitude and confidence
required to reach new levels in online marketing and design.
TECHNOLOGY
At the core of our deployments are the sophisticated backend technologies crafted by our
constantly forward thinking development team. From micro-sites, to rich internet applications to
critical information systems, we build powerful and intuitive tools and software. Our developers,
programmers, and designers possess expert level proficiencies in a broad range of client side and
server side languages and platforms. With detailed attention dedicated to information architecture,
specification, responsiveness, versatility, and scalability, along with a rigorous QA process, our
technological solutions enable better efficiency, improved results, and an overall enhanced user
experience – no matter the purpose.
Technical Capabilities (partial list)
• CSS • Ruby • SQL • Linux
• JQuery • RoR • MySQL • Windows
• ASP.NET (C# and VB) • Classic ASP • Flash • Maya
• PHP • DHTML / XHTML • Action Script 2 • Drupal
• CoCo • HTML • Action Script 3 • Joomla
• Java Script • JSP • XML • Wordpress
6
7. key strengths
SOCIAL MEDIA
Social media is media designed to be interpreted through social interaction, created using highly
accessible and scalable web techniques. Social media uses digital and web-based technologies to
transform broadcast media into social media dialogues. We support the democratization of knowledge
and information, transforming people from content consumers into content producers. Employing
techniques driven by peer influence is specifically aligned with our deeper understanding that in many
cases, the audience IS the media.
ARC Media Group has the expertise to help guide you through the “Attention Age” – we deliver lifestyle
based concepts, ideas, stories, and statements with a high memory retention, that excite others, causing
them to repeat. We develop digital media solutions with “sharing”, syndication, and search algorithm
technologies (includes internet and mobile devices) designed to be re-distributed.
MEDIA PLANNING & BUYING
At Arc Media Group our philosophy is to spend your marketing dollars like they’re our own... maximizing
every media investment by seeking out the most powerful communication platforms, best deals, the
most advantageous targeted placements and keywords, and ALWAYS adding value through promotions
and other results-driven opportunities. We start with extensive integrated media planning strategies,
negotiate and purchase, and continually test and optimize throughout the entire campaign. Regardless
of your budget, we take away key barriers to entry, even providing cost-efficient ways to determine the
most effective creative executions early on.
ANALYTICS
A critical component of our approach is found in our ability to measure the performance of a campaign,
understand the data we retrieve, and adjust quickly, when needed, to the implications. Through metrics
and analytics, we pave a two-way street of communication, knowing how consumers are responding to
online media with regard to value, intent, consideration, interaction, and satisfaction.
Most companies today understand the importance of online metrics. However, the successful
integration of an analytics model and the maximization of results are rarely achieved. At ARC Media
Group, our approach goes far beyond the collection of data and documenting web stats or click-thru
rates. Knowing how to measure activity and conversations, and what they means, we formulate clear
methods of understanding engagement based on project goals, while identifying key opportunities and
threats throughout the process. The end result is increased qualified conversions for our clients bottom
line – whatever that may be.
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8. key strengths
SEARCH MARKETING
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are the processes of increasing
the volume of targeted search visitors to your website by placement in search engine results - organic or
paid. Search marketing is currently one of the most cost-effective forms of marketing in business. That
being said, search engine optimization is constantly changing. Our expert programmers and consultants
develop custom web applications and integrate thorough search tactics that produce top search engine
rankings in the light of an evolving system of relevance. It is scientifically as well as artistically that we
address Information Architecture, Metadata, Content Assembly, Paid Search Efforts, Link Building, and
Keyword Selection to create high and relevant rankings, ultimately increasing conversion rates and ROI.
8
9. key personnel
WILL CAMPBELL Will Campbell is a founding partner of ARC Media Group. With over
Creative Director 10 years of experience in the deployment of advanced digital media
systems, including design, production, and quality control, Will brings an
intense understanding of creative expression, consumer behavior, and
market relevance. Having played an integral role in the creative solutions
to such companies as American Honda, Wells Fargo and Universal Music
Group, Will has been noted for his strategic ingenuity, and quick problem
solving ability. An exceptional understanding of communication trends
and behaviors, along with success in meshing client objectives with his
experience and passion for design technology make Will a specialist
in the area of progressive media communications. An authority in the
space, Will is frequently called upon to serve as a speaker and panelist
addressing ongoing New Media Issues. Will enjoys spending time with his
wife Christine and their new baby girl.
DANILO ROQUE Danilo, “D”, co-founder, oversees all interactive operations from incep-
Director of Interactive tion to launch, front end to back end ensuring the successful, timely
Operations delivery of each project. D has successfully meshed client’s goals with his
experience, skill, and passion for progressive design and development.
His sense of creativity is overwhelming, as his insight relating to design
technology is superb. A graduate of the UCLA School of Design and Media
Arts, Danilo possesses the technical wherewithal to support his creative
ambition, and is hands on as a developer. His exciting design history
includes rich media design solutions for Sony, XBOX, and Interscope
Records. Prior to co-founding ARC Media, D was a senior flash designer at
Universal Pictures. In his spare time, he enjoys snowboarding, volleyball,
and making short films.
9
10. key personnel
HONG LE As Senior Developer, Hong is the technical muscle behind the ARC
Director of Technology Media Group interactive solutions. Hong created and sold his first
social network for $300k at the age of 18. A lengthy skill set along with
an exceptional understanding of software processes make Hong one
of the most talented and innovative coders in the industry. As product
manager / senior engineer for the global online powerhouse YAHOO!,
Hong developed and integrated innovative tools and applications which
brought measurable productivity increases. With account experience on
Wells Fargo, American Honda, Farmers Insurance Group and Codeblack,
Hong’s technological fitness and innovation are outstanding and have
been proven time and time again. Although Hong rarely has any spare
time he enjoys honing his excellent photography skills whenever he gets
a chance.
HENRI DUONG Henri Duong is a Web Monetization Specialist. Prior to joining ARC
Director of Strategy Media Group, Henri co-founded the social network aggregate technology
platform SocialURL.com. Henri started his journey in 2002 as an online
media buyer for Irvine based Mindset Interactive. As a critical resource
for Mindset, Henri created the network division for the company, ASN.
com where he achieved over $5million in new advertising revenues
in less than 6 months. In 2005, Mindset Interactive & ASN.com were
purchased by Broadspring, Corp. for $35 Million, at which time Henri was
VP of Media. Alongside his extraordinary instinct for developing digital
revenue strategies, Henri’s expertise and knowledge of digital media
principles and social currency continuously deliver increased reach and
revenue for clients. As Director of Online Video and Social Community,
Henri helped grow the Santa Monica based music social network
TagWorld.com to 3 million members setting up its 2007 acquisiton by
MTV Networks. Now serving as Director of Strategy for ARC Media Group,
Henri’s primary responsibility is analyzing data, crafting, implementing
and growing online reach for clients.”
10
11. case study: american honda
CAMPAIGN SOLUTION
Rhymes & Reasons ARC Media Group engaged Urban consumers
rhymesandreasons.honda.com with an online video web series titled “Honda:
Rhymes & Reasons” that featured up and
coming hip-hop artist Mickey Factz. His style
SITUATION/CHALLENGE
and positive message in his music had similar
American Honda needed to find a new way to
brand equity with Honda’s style and sensibility.
reach the “Urban” trend setting consumers in
The “Webisode” allowed the Honda Accord
the digital space. The digital space offered a
to fit organically into Mickey’s lifestyle and
new opportunity and challenge for American
effectively pulled the Urban Consumers into a
Honda. They realized the online world had
digital experience.
fragmented audiences and they needed experts
who knew how to reach the hard to reach
“Urban” trend setting consumers online. RESULTS
• More than 40,000 unique visitors monthly
• More than 86,000 pageviews monthly
OPPORTUNITY
• More than 300,000 friends, followers across
Leverage ARC Media Group’s real connection
social networks.
with the “Urban” consumers and trend setters
• Media click thru rates exceeding .40
online. Utilize our expertise and American
compared to industry averages of .05
Honda’s corporate messaging and adjusting the
• iphone represents 8% of viewers.
“Power of Dreams” to the Urban Consumers.
• Positive commenting exceeds 80%
TARGET & KEY OBJECTIVES
18-34 Male skew PARTNERS
Create Buzz • Muse Communications
Deepen Engagement • Complex
Drive Conversations
11
12. case study: american honda
WEBSITE:
homepage music gallery
HD video page image gallery
12
13. case study: american honda
TELEVISION:
30 second television commercial
PRINT:
“ME EvERYDaY” “truthfully, wherever i go, i will never
sTYle Guide
forget this place: this is where it started”
BY MiCkeY FACTZ
shown with rear wing spoiler, 18” wheels, under Body-Colored kit, and remote engine starter 2010 Accord Coupe eX-l, Automatic with navi
sTYle
THAT MAkes
NEW YORK CITY
SIlvER lININg OpTICIaNS
lOS aNgElES
CINESpaCE
pHIlaDElpHIa
UBIQ
aTlaNTa
THE FlYINg BISCUIT CaFE
WaSHINgTON DC
MaJOR
sense
Hip-hop artist Mickey Factz will
tell you that you don’t need to be
a jet-setter to appreciate the finer 100 THoMpson sT. 6356 HollYwood Blvd. 1509 wAlnuT sT. 1655 MClendon Ave. 1426 wisConsin Ave. nw
things in life. Just jump in your new York, nY HollYwood, CA pHilAdelpHiA, pA ATlAnTA, GA wAsHinGTon, dC
silverliningopticians.com cinespace.info ubiqlife.com flyingbiscuit.com majordc.com
Honda Accord and hit the road to
enjoy these stylish, yet sensible A unique selection of independent Combining the worlds of film, food, This specialty sneaker store features lots of rockin’ regulars and righteous A “sole” searching sneaker
contemporary brands with the and nightlife, Cinespace is a mix of an upper-level gallery space for rolls at the casual Flying Biscuit — fiend’s mecca; only a handful of
spots for shopping, relaxing, and largest unused vintage eyewear passions all under one roof. temporary pop-up shops hosting easily the best breakfast in town. stores can step to Major.
getting your grub on. Buckle up! collection in new York. various brand collabs.
rhymesandreasons.honda.com
2 page “style guide” print spread
13
14. case study: american honda
MOBILE:
custom iphone destination
ONLINE MEDIA:
300x250, 728x90, 160x600 flash rich media units
14
15. case study: u.s. dept. of health & human services
CAMPAIGN SOLUTION
National Lupus Awareness ARC Media Group developed the interactive
couldihavelupus.gov web campaign “ Lupus Diaries”. The delivery
included an interactive website leveraging the
power of community and sharing amongst the
SITUATION/CHALLENGE
target. The website included an opportunity
The US Department of Health and Human
for women to share stories of how lupus has
Services needed to raise awareness to reach
impacted their lives or the lives of people
the Urban mainstream America online. Lupus
they know. Including a personal diary blog,
is most prevalent in African American, Hispanic
and an open discussion forum proved to be
and Asian women. Many women who suffer
tremendously successful.
the symptoms wait to consider the possibility
that they might have lupus. Early diagnosis of
the disease is important in it’s treatment and RESULTS
therefore, getting symptomatic women to ask As of September 2009:
the question “Could I Have Lupus?” would be • Total cumulative website visits reached
important, while increasing overall visibility of 10,950,455
the disease and the best ways to seek answers. • Average length of session reached 9:04
contrasted with an industry average of less
than 2:00.
OPPORTUNITY
• The campaign received more than $9million
To create an environment engaging enough
in donated media.
to stimulate discussion about Lupus involving
extremely personal thoughts and feelings.
Creating a sense of community and oppenness PARTNERS
would be a critical factor in openning channels • Muse Communications
for women to gain a deeper knowledge of the • Ad Council
disease. • Perot Systems (Government technical
systems management)
TARGET & KEY OBJECTIVES
Females 18-54 Urban mainstream
Create conversation
Increase Awareness
Create direction for seeking help
508 Compliance
15
16. case study: u.s. dept. of health & human services
WEBSITE:
homepage diary page
speakout discussion forum custom cms forum moderation
16
17. case study: u.s. dept. of health & human services
TELEVISION:
30 second and 15 second television spots
ONLINE MEDIA:
300x250, 728x90, 160x600 flash rich media units
17
18. clients
Being a multi-disciplinary agency offering a wide range of digital services has continually provided ARC
Media the opportunity to work with a diversity of exciting companies and individuals. Our ability to
consistently deliver fresh and innovative solutions through an ever changing and easily bored consumer
market has enabled us to build and maintain successful client partnerships in a variety of industries.
19 Entertainment LAUSD
Ad Council Lupe Fiasco
American Honda Motor Co. Noblu Solutions
American Idol Occidental College
Ball Up Streetball One Media
Blacksmith Entertainment Rodney “Darkchild” Jerkins
Buena Vista Pictures Satton Group
California State Lottery SooHoo Designers
Codeblack Entertainment The Disney Channel
Farmers Insurance Group TODA Racing
Golf Etc. U.S. Dept. of HHS
Hot Import Nights Universal Music Group
Ice Miller LLP Wells Fargo
Johnson & Johnson Wachovia
18
19. contact
FOR MORE INFORMATION:
Michael Anderson
310.877.8677
michael@arcmediasolutions.com
