Video commerce 1 of 3: Media Discovery & Purchasing Made Easy

Video Commerce
Media Discovery and Purchasing Made Easy

© 2014 thePlatform for Media, Inc 2© 2014 thePlatform for Media, Inc
Introduction: Video Commerce
thePlatform’s Video Commerce gives media managers
more control over how they package, market, and
monetize video content.

This dynamic solution maximizes the value of content
libraries and enables video monetization in every
window.

Three of the biggest reasons why you should consider
thePlatform’s Video Commerce are:
1.  It makes it easy for your customers to discover
and purchase media.
2.  It gives you more control over your video store.
3.  It can quickly adapt and scale to your needs.
This presentation will walk you through reason #1.

Video Commerce gives you many ways to merchandise
and customize products. The Product Tags field in mpx
allows you to “tag” or label products based on numerous
criteria.
Product Tags allow you
to “tag” or label products
based on numerous
criteria.

Let's say you have a special location next to your
playlist where you want to place a weekly offer. You
can create an "Editorial Top Pick" tag, apply it to a
product, and have the storefront query for that tag so
that the offer shows up in that spot.
Product Tags – Use tags for editorial selections:

If you have different storefronts for different devices,
you could use tags as a way of restricting available
content to that media appropriate for the
consumer's current device.
Product Tags – Use tags for device types:

This is another way of restricting what content
can be viewed, but it would be by the user's
geographic location instead of device.
Product Tags – Use tags for regions:

You could tag a product "subscriber:gold," and have it
either not show up in the storefront or only be made
unavailable for purchase for non-gold consumers. The
checkout adapter in the commerce stack would
then be written to enforce this implicit rule.
Product Tags – Use tags for subscription enforcement:

Product managers can also create Product Bundles,
which enable you to group product offerings based on a
host of criteria like movie genre, series, director, etc.

Product Bundles – All of these groupings are catalogued
and searchable within the storefront. Typical queries may
include:
•  "Find all products mentioning Hobbit"
•  "Find all products containing media that mention
Hobbit”
•  "Find all products containing media directed by
Peter Jackson"

Video Commerce’s Pricing Template feature lets you set
multi-variable pricing terms to any product or product
bundle. Pricing Templates define the base price of a
product and the duration for which that price is in effect.
the base price of a product
and the duration for which
that price is in effect.

Pricing Templates – Product managers can create a set
of reusable pricing templates that can accommodate a
variety of pricing strategies. A few examples:
•  Define a sliding scale of pricing over a period of
time
•  Define the currency a product can be sold in and its
tax basis
•  Allow the product to appear in different areas of a
storefront over its lifecycle

Pricing Templates – Video Commerce contains two
pricing tiers, relative and exception:
1.  Relative Tiers set a base price for a duration (days,
weeks, months, or years).
2.  Exception Tiers set a base price for a time period
between specific start and end dates.

When you assign a pricing template to a product, this
creates a pricing plan. You can think of the pricing plan
as defining the entire availability and pricing package for
allowing a user to make a purchase from a storefront.
$
✔
✔
✔
BUY NOW
$$
✔
✔
✔
✔
BUY NOW
$$$
✔
✔
✔
✔
BUY NOW
✔

Pricing Plans – The following illustrates how a pricing
plan takes the product information and pricing template
tiers and calculates the various dates, timeframes, and
prices: January February March
Offer Start Date
January 1st
Offer End Date
March 31st
Exception Tier
February 14th Midnight
to February 14th
11:59 PM at $14.00
Relative Tier 1
2 Weeks at
$25.00
Relative Tier 2
2 Monts at $25.00
Relative Tier 3
15 Days at
$10.00
January 1 - 14 at
$25.00
January 15 -
March 15 at
$20.00
Exception:
1 Day at $14.00
Resume:
February 15
- March 15 at
$20.00
March 16 - 31 at
$10.00
tier begins when the 2 weeks and the second
$14.
Promote Your Products

Learn More
Video Commerce: Easily package, market, and monetize your video content
For a more in-depth exploration of Video Commerce and
its advanced merchandising options, we invite you to read
our white paper:
Download

White
Paper

About thePlatform
If you want to maximize your digital store’s revenues,
thePlatform can help. We designed Video Commerce so
you can create new products and enable your customers
to easily find and purchase them. Call us to learn more
about how we can help you:
Toll Free: 1 (877) 436-7940

Engage with thePlatform
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us
ques)ons.

§  Chat
with
the
video
community.

§  See
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Video commerce 1 of 3: Media Discovery & Purchasing Made Easy

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