On March 14th, IBM Cloud Integration CTO Rishi Vaish and IBM Senior Product Marketing Manager Jaime D'Anna held a live interactive video chat with moderator, IBM Impact Social Media Strategist Ryan Boyles. This interactive video chat series brings together thought leaders from IBM to share their experiences of how the tech world is changing, and what some customers are doing with the help of IBM Software.

1. IBM Cast Iron Cloud Integration – Impact 2013
Rishi Vaish,
CTO, Cast Iron Cloud Integration
IBM WebSphere
rvaish@us.ibm.com
© 2013 IBM Corporation

2. Trends
Extending boundaries via Cloud apps, mobile apps and business APIs
Public Cloud
SaaS Applications
Enterprise
APP Service
?
APP
APP Service APP DB
DB DB APP
Mobile Applications
Business APIs
2 © 2013 IBM Corporation

3. Why Connect the Cloud
Have they downloaded Has the P1 Case
the link from the website? been resolved?
Have they seen our Has my customer’s
new offering? order shipped?
Account Team
Have they paid us Has the invoice
yet for the last deal? gone out?
Did finance submit
the order? Is it in stock?
3 © 2013 IBM Corporation

4. Maximize LOB Productivity
Social
Mobile Networking
Technology
Marketing Shipping
?
Order Status
New Leads
Content Viewed Custom
Events Attended er Issu
e s
o ry Account Team
ent
Inv
Invoices, Payments
Support/Services
Operations
Finance
4 © 2013 IBM Corporation

5. Connect The Cloud Rapidly
Cloud Offering Customer Scenario Duration
Sales Cloud – SAP
360 Degree Customer View
10 Days
Private Custom Cloud - PeopleSoft
Billing and Invoice Integration
8 Days
Cloud
Sales Cloud & Chatter – SAP
Customer and Sales Order 14 Days
Integration
Netsuite, CRM
Opportunity to order sync
20 Days
Oracle CRM On Demand, EBS
Real-time order and invoice visibility
10 Days
Sales Cloud, Service Cloud,
Force.com - Jeeves 21 Days
5 Order to Shipment © 2013 IBM Corporation

6. Map It To Your Cloud Strategy
Rapid Connectivity Complete Flexibility Simple User Experience For All Types of Projects
CDK
IBM Cast Iron Express Connector Development Kit UI Mashups
TIP Exchange
IBM Cast Iron Live
Process Integration
Physical Appliances TIP Development Kit
Virtual Appliances TIP Community Data Migration
6 © 2013 IBM Corporation

7. Map It To Your Enterprise Middleware Strategy
Complimentary to existing in ESB and
SOA technologies
Connectivity to enterprise stacks through Customer Firewall
protocols such as Web Services, JMS,
MQ Series
Leverage Cast Iron for rapid cloud
application connectivity
Use the appliance form factor for a
behind-the-firewall-only solution
Use the cloud2 form factor for a hybrid
solution
7 © 2013 IBM Corporation

8. Map It To Your Mobile Strategy
Connects Worklight Apps with Cloud & On Premise Applications in Days
Cloud
Applications
Mobile
Apps
built on
Worklight
On-premise
Applications
On Premise
Applications
 Rapid connectivity to hundreds of Cloud and On premise applications
– Real-time data feeds from hundreds of enterprise applications to Mobile apps built on Worklight
 Simple configuration, not coding approach
– Eliminates need to custom code Mobile integration scenarios
 Optimized for Worklight integration scenarios
– Worklight connector to seamlessly communicate with Cast Iron
8 © 2013 IBM Corporation

9. Map It To Your API Strategy
• Business Users want to
engage Customers in new
markets
Apps
• They need to Externalize the
Enterprise
• They need to get Apps in front
of these Customers
Business User
• Apps need APIs that
Enterprise Customer Externalize the Enterprise
• App Developers use APIs
• App Developers are now
External to the Enterprise
IT
• IT Guys need to secure, scale
App Developer and support the externalized
The Platform
Enterprise
• Business Users and IT Guys
Enterprises wants to tap into needs Insights so they can
innovation from a large respond to business needs
community of developers, not
just developers they employ
9 © 2013 IBM Corporation

10. 10
Unleash The Power of Developers with APIs
DevOps Dashboard
for easy assembly of new APIs and to
secure and manage APIs from an IT Ops
perspective
Business Ops
Dashboard
with analytics and
controls to publish
APIs, document APIs
set quotas, manage
communities and
monitor service levels
Application Developer
Portal
with Self-Service
registration and with
hooks into social
communities
10
10 © 2013 IBM Corporation

11. ACCELERATE YOUR IMPACT ACHIEVE GREATER BUSINESS VALUE
Hot topics include mobile & more! Attend the Forbes Business Leadership Forum, where
On today's smarter planet, thriving businesses are in constant forward thinking business and IT leaders will share how
motion. Register for Impact 2013 to hear how market-leading key technologies are helping them reinvent their business
organizations are combining business with technology—including operations, master exploding amounts of data, anticipate
mobile, social, cloud and big data—to optimize their applications
and respond in real-time to marketplace changes, and
and processes.
drive innovation.
ACQUIRE THE SKILLS TO SUCCEED SEE SOLUTIONS IN ACTION
Get certified and grow your technical skills with lectures, Visit the solution center to interact with the latest cutting-
hands-on labs, meet-the-experts sessions and an expanded edge solutions and technology from IBM and its Business
Developer Unconference. Explore breakthrough technologies Partnersto enable business in motion. Connect with
and innovations in mobile, cloud, expert integrated systems, colleagues and network with others at the Social
BPM, Operational Decision Management (ODM), SOA Playground, get hands-on experience with live demos,
integration and WebSphere software. Get your business, and experience the new “touch” labs featuring mobile apps.
in motion.
LEARN FROM TECHNOLOGY INNOVATORS
Learn from IBM customers, analysts and thought leaders how
today's outperforming organizations are succeeding by leveraging Register Today!
innovative solutions to forge new relationships and drive deeper
ibm.com/impact
engagements. Gain valuable insights from leaders who solved their
most critical challenges by re-imagining their operations, processes #ibmimpact
and technology. Learn how others do business, in motion.
11 © 2013 IBM Corporation

12. YOU DETERMINE THE FORMAT HEAR FROM INDUSTRY LEADERS
You—the developer—set the agenda by proposing the Tim O’Reilly, Founder and CEO, O’Reilly Media
topics for the sessions and/or voting on these topics
Grady Booch, IBM Fellow & Chief Scientist for Software
online and on site.
Engineering, IBM Research
New Two Day Developer Pass $495!
NETWORK WITH YOUR PEERS FULL ACCESS TO IMPACT CONTENT
Connect and participate in a free exchange Get certified and grow your technical skills
of ideas & best practices in an informal, with lectures, hands-on labs, certification
interactive setting. testing and meet-the-experts sessions.
12
www.ibm.com/impact/unconference © 2013 IBM Corporation