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The ROIof Social Media      ICHEC     April 2012
about me @theafter
context
http://www.a-g.com/Media-Planning
http://conversations.marketing-partners.com
Conversations   Dialogue  Monologue
ListenLearn                                    EngageAct                                      Adapt v1.0                  ...
enterprise 2.0
elliance.com
elliance.com
benefits?
McKinsey, 2009
McKinsey, 2009
ROI
http://iampersona.wordpress.com/
http://www.pangaro.com
http://crackthesocialmediacode.com
How to measureWord-of-Mouth’s   impact ?
http://www.intersectionconsulting.com
http://www.intersectionconsulting.com
http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
(Gain of Investment - Cost of Investment)ROI =                  Cost of Investment     http://www.slideshare.net/thebrandb...
PeopleTechnology   Time
Cost reductionMore revenue
Measure in theconversation context       Social Media Pocket Guide - Spreadfast
http://www.mdgadvertising.com/
10 cases
http://www.petercanthony.com
http://blog.init-marketing.fr
The 1 mio € question
toolbox http://classroomclipart.com
theconversationprism.com
http://wiki.kenburbary.com/      extendedspectrumCrawling                                                 high            ...
Manage         Content                   Gather                       Insight        Exchange                YOU         p...
Manage             Content                      Gather                         Insight            Exchange            Goog...
The Social Media Engagement Hierarchy of NeedsAlinean - SoMe ROI Calculator
Dragon Search Marketing - SoMe ROI Calculator
Mitambo - Marketing Plan Builder                                   minottgore.com
Links discussed•   http://twittercounter.com/                     •   http://wpmu.org/•   http://www.socialbro.com/       ...
http://jasonchenoweth1.blogspot.com
thank you  @theafter
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
The return on investment of Social Media
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The return on investment of Social Media

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This is the presentation on the ROI of Social Media given during a lecture at ICHEC

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The return on investment of Social Media

  1. 1. The ROIof Social Media ICHEC April 2012
  2. 2. about me @theafter
  3. 3. context
  4. 4. http://www.a-g.com/Media-Planning
  5. 5. http://conversations.marketing-partners.com
  6. 6. Conversations Dialogue Monologue
  7. 7. ListenLearn EngageAct Adapt v1.0 v2.0 #AdaptorDie via Briansolis.com
  8. 8. enterprise 2.0
  9. 9. elliance.com
  10. 10. elliance.com
  11. 11. benefits?
  12. 12. McKinsey, 2009
  13. 13. McKinsey, 2009
  14. 14. ROI
  15. 15. http://iampersona.wordpress.com/
  16. 16. http://www.pangaro.com
  17. 17. http://crackthesocialmediacode.com
  18. 18. How to measureWord-of-Mouth’s impact ?
  19. 19. http://www.intersectionconsulting.com
  20. 20. http://www.intersectionconsulting.com
  21. 21. http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
  22. 22. (Gain of Investment - Cost of Investment)ROI = Cost of Investment http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
  23. 23. PeopleTechnology Time
  24. 24. Cost reductionMore revenue
  25. 25. Measure in theconversation context Social Media Pocket Guide - Spreadfast
  26. 26. http://www.mdgadvertising.com/
  27. 27. 10 cases
  28. 28. http://www.petercanthony.com
  29. 29. http://blog.init-marketing.fr
  30. 30. The 1 mio € question
  31. 31. toolbox http://classroomclipart.com
  32. 32. theconversationprism.com
  33. 33. http://wiki.kenburbary.com/ extendedspectrumCrawling high of pth ions de ct ra inte limited low free Pricing expensive formulas
  34. 34. Manage Content Gather Insight Exchange YOU publishers bookmarks analytics communication community image storage data streams projects blog sounds knowledge communities crowdsourcing location videos information networks infrastructure personal data live stream reputation v-office Capital Creation Curation Control Collaboration social media dashboard - beta versionThe After
  35. 35. Manage Content Gather Insight Exchange Google account Twitter Google Analytics Skype Delicious FB account Flavors, CheckThis FB insights Socialcast,Yammer StumbleUpon OpenID, Linkedin Prezly Twittercounter, bit.ly Flowtown Evernote RescueTime,Beebole BaseCamp FB pages/groups Flickr, Picasa Dropbox Wakoopa Zoho projects Linkedin Prezy Issuu AddThis, ShareThis Beebole Slideshare Crowdspring Blogger, WP Soundcloud DialogFeed Knowledge Plaza ODesk, Mindmeister Posterous MySpace Getsatisfaction Docstoc GhostBloggers Youtube Storify Hootsuite Google Apps 4square Vimeo Wiki CoTweet Zoho Gowalla Dailymotion Netvibes Seesmic Docs.com Livestream Klout Memolane, Dipity ContactOffice uStream Ubervu Whoopaa Acrobat Qik (mobile) Attentio Capital Creation Curation Control Collaboration social media dashboard - beta versionThe After
  36. 36. The Social Media Engagement Hierarchy of NeedsAlinean - SoMe ROI Calculator
  37. 37. Dragon Search Marketing - SoMe ROI Calculator
  38. 38. Mitambo - Marketing Plan Builder minottgore.com
  39. 39. Links discussed• http://twittercounter.com/ • http://wpmu.org/• http://www.socialbro.com/ • http://thenextweb.com/socialmedia/ 2011/07/16/the-roi-of-social-media-10-case-• http://www.netvibes.com/ studies/• http://hootsuite.com/ • http://wiki.kenburbary.com/• http://www.ubervu.com/ • https://www.bringshare.com/• http://www.google.com/adplanner/ • http://klout.com• http://planmarketing.mitambo.com/ • http://facebook.com/ads• http://www.dragonsearchmarketing.com/ • http://www.linkedin.com/ads social-media-roi-calculator.htm • http://www.google.com/analytics/• http://www.alinean.com/socialmediaroi.aspx • http://www.woopra.com• http://www.slideshare.net/thebrandbuilder/ olivier-blanchard-basics-of-social-media-roi
  40. 40. http://jasonchenoweth1.blogspot.com
  41. 41. thank you @theafter

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