2. Why No-Reply Email Addresses are No Good
Are you using no-reply email addresses on your email campaigns?
Well, many email marketers are using no-reply email addresses
whenever they are doing their email campaigns. I have one
colleague, who is an email marketer for almost a year now. He told
me that he has been using no-reply addresses. When I asked him
why, he said he doesn’t want to receive out-of-office emails and that
nobody answers his emails anyway.
3. Why No-Reply Email Addresses are No Good
You know what I told him next? I told him to stop. He sat there blank
and confused. So, I immediately opened up to him that I’ve been
there, done that. Then, he eagerly asked me to tell him everything I
know about these addresses.
4. Why No-Reply Email Addresses are No Good
People don’t usually save no-reply addresses to their contact list.
Adding an email address to your contact list is one of the best ways
to ensure that you are receiving important messages to your inbox
from that certain recipient.
5. Why No-Reply Email Addresses are No Good
In the first place, why would you add an email address to your
address book you’ll never be able to send an email to? Think of it. Try
to put yourself into your recipients’ situation. They would never save
your email address to their contact list if you continue sending them
emails that discourages replies.
6. Why No-Reply Email Addresses are No Good
You will receive more spam complaints from your recipients.
In some instances, what people tend to look for is the reply button
and not an opt-out link whenever they want to unsubscribe from
your email list. But when people see that your address encourages a
no-reply, then don’t expect that they will still look for the
unsubscribe link. Instead, they would probably just hit report spam.
7. Why No-Reply Email Addresses are No Good
You are less likely to receive more valuable information.
It’s obvious that most of us don’t want to receive out-of-office
replies. But don’t you know that out-of-office replies can give you
greater chances to get more valuable information from your
recipients? If you look closely, these valuable information can help
boost your open rates and can help you stay away from nasty spam
traps.
8. Why No-Reply Email Addresses are No Good
So, stop before it totally hurts your campaign. Using no-reply emails
could not only give your recipients the impression that you don’t
even care what they have got to say and that all you want is to
bombard them with tons of information. If you want an effective way
of delivering your message to your recipients, at least give them a
chance to tell you what they think.