What is Google AdWords? A concise overview of Google's advertising service
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Google AdWords is a pay-per-click online advertising platform that allows advertisers to display brief text ads at the top of Google search results pages and partner websites. Advertisers only pay when someone clicks on their ad. AdWords ads can target specific keywords or topics to reach potential customers. Advertisers have flexibility in managing their campaigns and can track results through Google Analytics.
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What is Google AdWords? A concise overview of Google's advertising service
- 5. What is AdWords? A Google Service of Sponsored Ads Create Simple, Effective Ads and Display them Pay only if people click your ads.
- 10. Google Search Results Search Query: ‘flowers’ Google Search Results 10
- 11. Google AdWords Ads AdWords Ads 11
- 12. The Basic Placements of Google
- 13. Short Term Promotions, Respond to Hot Topics
- 14. AdWords for Content - AdSense Reaches millions of users as they read content online Google scans a page, interprets its content and serves relevant ads Relevant ads Targeted in real- time Recipe for Roasted Garlic Pasta Sauce 14
- 15. Content Network Generate awareness – bring more prospects into the top of the sales funnel
- 16. Reach of Google AdWords Google AdWords covers as much as 80% of Internet users in the United States.
- 17. AdWords Tracking Google Analytics can provide answer to your every question Where are site visitors coming from? Which marketing efforts Is my website are most effective? design is user friendly? What keywords people use to find my website? Where & why are visitors back out my shopping cart?
- 19. Which Side Am I On? PPC Rules! Traditional Marketing Drools!
- 20. Today $ Digital Media Non-Digital Media 1995 2007 2011 2050? 20
- 21. Awareness Education Create awareness Create interest through information Radio Print Outdoor Search Marketing Direct mail & response Televisio n Image Direct response Maintain brand Cycle of trial, purchase, and repeat 21
- 22. $80 $70 $60 $60 $50 $40 $20 $20 $8.5 $0 Direct mail Email Online display ads Yellow Pages Search 22
- 24. 24 24
Editor's Notes
- Here you can see a page of Google Search results for a user searching on the keyword ‘flowers’. [Animation] The term the user types into the search field is called the search query, and appears that the top of the page. [Animation] The search results appear on the left side of the screen, with news results at the top. These search results are free. Google does not accept money for placement of websites in the search results.
- Next to the search results, ads can appear both on the right hand side of the page and occasionally above the search results. These are put there by Google’s online advertising product, called AdWords. Ads are triggered by the user query - this is called keyword advertising.
- Using the same technology to determine a site’s relevancy to keywords in natural search, our engine matches AdWords ads to the content on a site delivering an extremely targeted message and positive experience.
- MEDIA * We are still in the early stages of the digitization of the world…..but things are changing quickly * As measured by users: - Only 1 Billion people in world are online… 6+ Billion people total - Today, 5x more mobile phones than computers (from Eric’s Davos notes) - Today, 20% of kids in Korea addicted to the Internet (from Eric’s Davos notes) - In 2008, Internet access via mobile phones will be more common than Internet access via computer