1. Marketing
Proposal
For ….Mr. & Mrs. SellerFor ….Mr. & Mrs. Seller
0000 Someplace Lane0000 Someplace Lane
Bel Air, MarylandBel Air, Maryland
2101521015
Arletha (Candy) Myers, RealtorArletha (Candy) Myers, Realtor
Located at:Located at:
Presented byPresented by

2. I SHARE YOUR GOALS
 1. STRIVE FOR THE LARGEST
RETURN ON YOUR INVESTMENT
 2. SELL YOUR HOME IN THE LEAST
AMOUNT OF TIME
 3. WITH THE LEAST
INCONVENIENCE TO YOU.

3. Why Long and Foster Real Estate, Inc.?
 A smart sale is one that’s quick and
profitable and that’s exactly what we want
yours to be. Consult with one of our real
estate experts to give your real estate the
exposure it deserves when selling your
home.
 Long & Foster is the largest real estate
company in the Mid-Atlantic region. Our
goal is to bring you the total home
ownership experience. That means providing
services that go beyond the exchange of real
estate. We can help with your mortgage,
title, and insurance. We also provide
relocation and settlement services. And,
when it comes to maintenance, repairs and
upgrades to your home, we know people.
Our partnerships with some of the region’s
top service providers make us a convenient,
single stop when you’re ready to get work
done on your home.
 WE DOMINATE the REGION!

4. Why My Office?
 Close to your home
 Hours of Operation
 Our Manager
Mike Scarborough
 Office Administrators:
Office Staff
 My Colleagues
 Largest Real Estate Office in
Harford County
 #1 Real Estate Office in Harford
County
 We OWN the REGION!
The Bel Air officeThe Bel Air office

5. Why Me?
 We will discuss this in detail
when we meet.

6. Understanding Agency
 Who I representWho I represent
 Seller RepresentationSeller Representation
 Buyer RepresentationBuyer Representation
 Dual AgencyDual Agency

7. My Professional Credentials
 I am dedicated to serving my customers. I willI am dedicated to serving my customers. I will
communicate with you and follow through on the details.communicate with you and follow through on the details.
 I know the local real estate market and how to help youI know the local real estate market and how to help you
price and present your house to attract prospectiveprice and present your house to attract prospective
buyers.buyers.
 As an active member of the local Board of Realtors andAs an active member of the local Board of Realtors and
Multiple Listing Service, I cooperate fully with otherMultiple Listing Service, I cooperate fully with other
brokers and agents to ensure maximum marketingbrokers and agents to ensure maximum marketing
exposure for your property.exposure for your property.
 Networking is intrugal part of my business as it allows forNetworking is intrugal part of my business as it allows for
me to develop, nurture, and maintain relationships withme to develop, nurture, and maintain relationships with
other professionals in my industry.other professionals in my industry.
I will
devote my
efforts to
the
successful
marketing
of your
property.

8. Arletha (Candy) Myers
 Mother of three
 Resident of Harford
County
 Member National Notary
Association
 Life Member Million Dollar
Realtors Assoc. of Harford
Co.
 2010-2011 President MDRA
 Member Harford Co. &
Cecil Board of Realtors
 Member National
Association of Realtors
 Member Maryland State
Association of Realtors
 2008 PresidentWomen’s
Council of Realtors
 Immediate Past-President
Harford CountyWomen’s
Council of Realtors
 2010 Secretary, Maryland
State Chapter,WCR
 2009,2010 Director HCAR
 One America
Certification
 Previews Property
Specialist
 Credit Smart trainer
 Workforce Housing
Certified
 Home from work

9. Awards
 2007 Harford County Association of
Realtors Distinguished Sales
Associate of the Year.
 2009 Harford County Association of
Realtors Community Service award
 2009 Harford County Association of
Realtors, Presidents Award
 2011 Harford County Association of
Realtors, Realtor of the Year

10. Arletha (Candy) Myers
 I know how
important my
family is to me…I’ll
remember that as I
serve yours.  Vision without action is
merely a dream…
Action without vision is
the passing of time…
Vision with action can
change your world

11. WHAT SHOULD YOU EXPECT
 We will discuss this during my
interview appointment with you.

12. Execute the Marketing Plan
 There are two Primary Goals that
marketing plans is set to achieve:
 1. Create a stream of showings to qualified and
interested purchasers
2. Make it easy for them to write an offer after
they arrive
 When I am called in for an interview I will
discuss my marketing plan in detail.

13. The Best SellerTM
Marketing Services Guarantee
My GuaranteeMy Guarantee
You will know
exactly what to
expect from me
eyery step of
the way.
Guaranteed!

14. People Reading Newspapers
Source – Washington Post 2/20/05
 “Newspaper readership is down,
and Americans’ interest in news
from all sources – aside from the
Internet – is on a decade long
decline”

15. People Reading Newspapers
Source – Washington Post 2/20/05
 In 1967 81% of the 35-54 age group
 In 2004 53% of the 35-54 age group
 In 1967 73% of the 25-34 age group
 In 2004 38% of the 25-34 age group

16. Buyers are moving on line…
FACT: 40% of buyers use the Internet MORE than newspapers
FACT: 73% use the internet to help in their search
Source: The 2003 NAR Profile of Home Buyers and Sellers Use of media at some point in the home search process

17. Listing Performance Guarantee
If I fail to perform as promised,If I fail to perform as promised,
you are entitled toyou are entitled to terminateterminate
the exclusive listingthe exclusive listing
agreement.agreement.

18. How to determine a Competitive Price
for your property
Compare yourCompare your
property withproperty with
similar properties:similar properties:
Recently
Sold
Currently
for Sale
Offered
Did not Sell

19. The perils of Overpricing
 If you call me for myIf you call me for my
professional guidance, we willprofessional guidance, we will
discuss the consequencesdiscuss the consequences
of overpricing your home in detailof overpricing your home in detail
at my interview appointmentat my interview appointment
with you.with you.
Let’s get the
highest price
obtainable, in
the shortest
period of time,
with the least
inconvenience
to you!

20. Finding the Buyer for your property
 Identify Buyer GroupsIdentify Buyer Groups
 Marketing to other RealMarketing to other Real
Estate ProfessionalsEstate Professionals
 Marketing directly toMarketing directly to
Home BuyersHome Buyers

21. Preparing Your Home
 Cut the lawn, Trim shrubsCut the lawn, Trim shrubs
 Edge driveway & sidewalksEdge driveway & sidewalks
 Replace downed shutters, gutters &Replace downed shutters, gutters &
downspoutsdownspouts
 Paint front door and touch-upsPaint front door and touch-ups
 Plant flowersPlant flowers
 Replace torn screensReplace torn screens
Outside your home:Outside your home:
The first
impression
sets the
mood of
potential
buyers.

22. Preparing Your Home
 I will work with you andI will work with you and
provide you with a homeprovide you with a home
enhancement summaryenhancement summary
specifically customized tospecifically customized to
your home.your home.
Inside your home:Inside your home:

23. Handling Showings
 Someone will call to set up anSomeone will call to set up an
appointment, short notice isappointment, short notice is
possiblepossible
 Open drapes, blindsOpen drapes, blinds
 Turn on lightsTurn on lights
 Turn on soft musicTurn on soft music
 Secure jewelry, cash and valuablesSecure jewelry, cash and valuables
 Put dog outsidePut dog outside
 Cool in summer / warm in winterCool in summer / warm in winter
 Stay out of the wayStay out of the way
Trust the
real estate
professional
to show
your
property to
its best
advantage.

24. Getting an offer: Contracts
 The offerThe offer
 Net proceedsNet proceeds
 Information about the buyerInformation about the buyer
 Record of showings andRecord of showings and
comments receivedcomments received
 Updated market informationUpdated market information
When an offer is presentedWhen an offer is presented
I will provide you with the following information:I will provide you with the following information:
Would you be
upset if your
home sold
quickly?

25. From Contract to Closing
 Contingency inspectionsContingency inspections
 Insurance endorsement for buyerInsurance endorsement for buyer
 Lender appraisalLender appraisal
 Termite inspectionTermite inspection
 Contingency removalContingency removal
(Financing, Sale of buyer’s home, Other)(Financing, Sale of buyer’s home, Other)
 Walk throughWalk through
 CommunicationCommunication
 SettlementSettlement
After contract acceptance:After contract acceptance:

26. Settlement
 Bring keysBring keys
 Sign requiredSign required
formsforms
 Sign DeedSign Deed
The buyer is
entitled to
move in
immediately
after closing,
unless other
arrangements
have been
made.
The close of escrow or “Closing”The close of escrow or “Closing”

27. Thanks so much
The Candy Connection
Connecting Buyers & Sellers by opening one DOOR at a TIME
Visit my webpage to tour every home for sale
candymyers.lnf.com
Visit The Candy Connection on facebook
www.facebook.com/arletha.myers
The Candy Connection is LinkedIn
www.linkedin.com/#in/thecandyconnection
Follow me on Twitter
http://twitter.com/arlethamyers